Case Study: Too Many Prospects too Little Time

Case Study: Too Many Prospects too Little Time 900 600 Kari Switala

One of my clients came to me because she realized she was probably leaving money on the table by not staying in touch with her clients and prospects on a regular basis. As a health insurance broker she has a lot of contacts, clients and prospects, about 2500 to be exact. How does she stay in touch with them so if they need her services they think of her?


Solution: E-Newsletter – inexpensive and cost-effective


Results: After just one e-newsletter she had more business than she could handle. She made arrangements in her calendar to accommodate 3-4 days for prospect follow-up after each newsletter goes out. The end result is not only is she generating new and repeat business she is also helping to educate her clients too. A win-win solution!

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