When it comes to marketing your business on Facebook, it’s important to remember that Facebook was created first and foremost for personal use. It wasn’t until 3 years after Facebook’s inception in 2004, that both businesses and Mark Zuckerberg & team realized the potential for business Facebook pages. This opportunity created a flurry and turned the marketing world upside down overnight. Businesses and brands world-wide were clamoring to launch their pages and start using Facebook to market their business. A short while later, Facebook realized they needed to implement some Facebook guidelines and rules in order to preserve the integrity of Facebook and to avoid losing Facebook users.
By creating these guidelines, Facebook hoped they would be able to create a win-win situation for both users and businesses. That said, there are some important “un-written” rules that I believe are even more crucial for business owners to observe in order to preserve their integrity and positively impact the return on their Facebook investment.
1. Posting too often. A recent study I read stated that businesses would get the most optimal results if they posted 2x a day with 5 hours in between posts. The reason being is that your fans are on Facebook at different times so by posting at 2 different times during the day, you should be able to reach more fans.
2. Selling & telling. Facebook is probably THE most cost-effective marketing tool, however it’s important that you remember it was created to be a social tool first. Businesses need to look at this as an opportunity to build a relationship with their fans, engage them and get their feedback, not just an opportunity to sell. After all, it’s inherent that you are on Facebook and posting because you WANT to sell your products or services. I recommend posting a product/service once or twice a week. However, if you want to be clever you could post a product and then ask for feedback on it, which will likely result in more sales or interest vs. just posting the product itself.
3. Not providing varied content. We all learn and intake information differently. Therefore, it’s important to include content that your fans are looking for. They want content that will educate them, entertain them, help them, save them time and save money!
4. Not incorporating your personality. People do business with people, not businesses! If you share insightful information about you and your company it will create a sense of connectedness between you and your fans. Disclaimer: I’m not talking about posting what you had for breakfast or any other strange hobbies/collections you might have!
5. Not using it! If you create a page, post frequently for about a month and then drop off the face of the planet, it can have a negative impact on your business. People might think you went out of business or are not serious or committed to growing your business. Therefore it’s important to plan and make sure you are posting at least a couple times a week.
If you want to learn more about how to effectively use Facebook for marketing your business, please join me and TWO of the Twin Cities most knowledgeable social media experts at our upcoming workshop. More information!