Monthly Archives :

June 2013

Say Goodbye to Anyone, Everyone & Someone!

Say Goodbye to Anyone, Everyone & Someone! 900 600 Kari Switala
Has anyone asked you for a referral like this, “A great referral for me would be someone with hair?” When they asked this question did you conjure up an image of someone you could refer to them? Most likely not…why is this? Considering that the average person knows 350 people and most likely everyone of them has hair (some more than others) there are simply too many options, so your brain is unable to come up with any people to refer them too. What if I told you that you could say goodbye to ineffective referral requests and the use of Anyone, Everyone & Someone? Guess what? You can.
LinkedIn is a very powerful research tool! In fact, in a recent survey by they found that 77% of individuals use LinkedIn to research companies. Don’t miss out on this powerful marketing and sales tool. The next time you  meet with a current client or networking partner, do your research ahead of time and check-out their LinkedIn connections so you can make a specific referral request .
Here’s how (graphics courtesy of Wayne Breitbarth):
1. Log into your LinkedIn account
2. Search for the person you are meeting by typing their name in the search bar at the top
3. Click on their connections on the bottom left-hand side of their profile
4. Click on the magnifying glass to search their connections by profession, industry, location or position
5. Conduct an advanced search if you really want to dig into their connections and get more specific

To Ask Or Not To Ask…that is the question!

To Ask Or Not To Ask…that is the question! 900 600 Kari Switala

Do you feel like a used-car salesman (no offense, here) when asking your clients and/or prospective clients to join your mailing list? Do you dread the thought of having that conversation and the thought of them saying, “no”? Here are some great tips to help you overcome your fear and build your email list from Tasmin Fox-Davies at Constant Contact.

  • Ask nicely! Don’t just ask, “Can I add you to my mailing list?” That’s not interesting to anyone.
  • Tell people what’s in it for them. Explain why they might be interested in receiving your emails. Are they full of tips or offers? How might they find your emails useful?
  • Let them know how often they can expect to hear from you. Always set expectations about how frequently they will hear from you. Simply say, “We send out our regular emails every month” (or week or day.)
  • Assure them that they can easily unsubscribe at any time. It’s important they know they have control over whether they keep hearing from you or not. Tell them that there are clear unsubscribe links in EVERY EMAIL (if you use Constant Contact, that’s already taken care of.)
  • Make it easy for them to sign up. It’s no good asking them if they want to join your list if you don’t give them a way to sign up. Take their business card, use one of our clever mobile apps,email sign-up tools, or an old fashioned (but very effective) sign-up form.
  • Feel okay about getting a “no.” If someone says that they don’t want to receive your emails, the likelihood is that they are not a potential customer for you and you don’t particularly want them on your list anyway. Just be ready to say something nice in return when they graciously decline your invitation — don’t stand there with your mouth open!

Why is this important?

Well, it’s because 57% of consumers will fill out a card to receive email alerts when asked by an assistant at a local small business. However, most of us are TERRIFIED of asking people to join our email lists, and we’re leaving those subscribers for the next business to pick up.

Don’t miss out on the opportunity to build your e-mail list and grow your client base…ask today!

If you do not have a Constant Contact account, take advantage of this special JUNE offer. Simply click on this link and enter the code: 30JUNE and you will get 30% off your monthly rate for 3 MONTHS! It’s a fantastic offer that applies only to new customers!