One of the questions I hear most often in my Powerhouse Profiles & Profitable Prospecting Workshop is…how do I get more recommendations? Well…the answer is simple, you have to give in order to get. Remember the law of reciprocity? If not, here’s a quick recap: The Law of Reciprocity means: to give and take mutually; to return in kind or even in another kind or degree. You may have heard the Law of Reciprocity expressed as: “I’ll scratch your back if you scratch mine.” The law of reciprocity, simply explains that that when someone gives you something you feel an obligation to give back.
If you want to get more recommendations you need to give more FIRST. Now, I’m not saying that you should go out and recommend all of your connections just because you want to get 335 recommendations. You need to have a plan. Here are a couple of simple suggestions/tips to help you get more recommendations:
- Linkedin recommends that you have 2-3 recommendations for each position you’ve held for optimal Linkedin results. To be more specific, especially if you’ve had a lot of positions, get 2-3 recommendations for the last 3 positions you’ve held that are relevant to your current position.
- Sundays & Mondays are the best times to give recommendations. Why you may ask? It’s simple…think about how excited you are to go to work on Monday morning. Just imagine if you opened your inbox and found a glowing Linkedin recommendation from your client or peer. How would you feel? It would probably make your day and would encourage you to repay the favor.
- Be strategic! Make a list of people you’d like to get recommendations from for your Linkedin profile. Star those people on the list that you could also give a recommendation to. I’m going to insert an obvious comment here…make sure the person you are recommending is someone that you have worked with or done business with that you can truthfully recommend (sorry it had to be said)! Start with your starred names and plan to write 2 thoughtful recommendations each week, until you reach your goal of 2-3 recommendations for each position.
- Ask for recommendations. If you receive a call from one of your clients singing your praises, ask for a recommendation. If you feel uncomfortable asking while on the phone send them an email like this…”John, thank you so much for your call…it made my day! I would love to be able share your experience with others. Would you be able to write a recommendation on Linkedin about how my marketing strategies helped you exceed your sales quota by 46%? I would greatly appreciate it,” and be sure to include a link to your Linkedin profile. You can also request a recommendation. See the graphic below for instructions.