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February 2014

It’s a Girl…I mean it’s a Wild Fig!

It’s a Girl…I mean it’s a Wild Fig! 900 600 Kari Switala
logosmallWell…it’s official! It’s a girl, I mean it’s a Wild Fig. Yes, after a few challenging weeks of trying to rename my business, I’ve finally selected my new company name…Wild Fig Marketing. Wild Fig Marketing was chosen because it’s a name that reflects what I’m most passionate about…building deep-rooted relationships!
The Wild Fig Tree in South Africa has the deepest roots of any tree in the world. In fact, its roots have been found to grow 400+ feet deep. In addition to deep roots, the Wild Fig has also become the symbol of abundance, fertility, and sweetness. The abundance of leaves and fruit make them great shade trees as little sun passes through their branches. 
If you take the Wild Fig Tree and compare it to my business you’ll find a lot of similarities. My first and foremost goal is to help my clients build deep-rooted relationships with their customers. As my clients develop stronger relationships with their customers their customers begin to refer more business, allowing my clients to branch out and grow. 
I am very excited about my new name and the new opportunities it will bring. I am also very thankful to my family, friends and all of you for your support over the past couple weeks. It has definitely been an interesting ride!