Get Involved on Yelp for a Digital Take on a Proven Marketing Method
In today’s world of flashy promotions, PR stunts, and a near-constant stream of media advertising, word-of-mouth still remains the highest form of marketing. This is primarily due to trust – if a friend or family member suggests a brand, you’re more likely to believe that the recommendation is genuine and the product is proven.
Word-of-mouth has also flourished digitally through review sites such as Angie’s List, Google+, and Yelp. More and more consumers searching for products or services are turning to outside reviews as a major decision-making factor. No matter how remarkably an advertiser can portray merchandise, a few negative reviews can dramatically hurt sales.
Leading the review sites growing in popularity is Yelp. Users have written more than 53 million reviews of local businesses since the site’s creation in 2004. Even more impressive is Yelp’s reported 120 million unique monthly visitors. The site is heavily used for local companies in categories such as:
- Restaurants and Food
- Nightlife and Entertainment
- Beauty and Health
- Home Services
- Hospitality and Travel
- Professional and Health Services
Joining this highly trafficked review site offers a number of benefits. With a Yelp Business Listing, companies can gain increased visibility and traffic. Yelp is also viewed as a trustworthy source, due to its staff’s selective (even strict) editing to prevent false company information or fake reviews that pad a rating. A series of negative reviews can even clue a company in to a service failure it may not have been aware existed.
One of the greatest advantages of a Yelp Business Listing, however, is the ability to invite loyal customers to write a review. Typically, a customer is most motivated to write a review due to a negative experience. When a business is actively involved in Yelp, and encourages clients to post about their positive experiences, Yelp can quickly lead to a better reputation and increased sales.
Jason Dailey is the owner of Brandography and a good friend and referral partner of mine. Jason and his team provide a full spectrum of services performed with the highest level of integrity. From advanced website development and graphic design to digital ad management and search engine optimization (SEO), their team is renowned for imaginative brand creation, successful online marketing and advertising techniques, and the very best customer service and support, bar none.