What is Ontraport you ask? Many of our clients run their business and marketing automation on the Ontraport platform. This platform has a core CRM (Customer Relationship Management System) to hold all of your contacts in one place and allows the automation of marketing, sales and other functions to be wrapped in one package. Landing page building and hosting, online sales, email marketing, SMS, and even mailing postcards is possible from within this one system!
The future of marketing is here. Ontraport recently released Ontraport 5.0, the latest version of their platform, and we couldn’t be more excited for what this version will do within our industry! Ontraport 5.0 brings all the value you are used to seeing in Ontraport, while adding two sweet new functions: Visual Campaign Builder and Visual Campaign Metrics. The best part? They’re all in one view!
Two things in one! As many of our Monthly Marketing Clients, DIY-ers, and Service Customers know, we typically build a visual diagram of your systems in a flow chart, and then build the system behind the scenes. This new view within Ontraport 5.0 achieves both.
Campaign Builder allows you to build out your entire campaign, including the expected (if, then, or) logic, and view it in real time within the system. Now here’s the real power…when you view your campaign in the system, you can choose Performance Mode to see the actual results as your clients and prospects are fed through your marketing and automated systems! This is HUGE!!
Here are a couple simple examples:
- How well is my system converting in each stage?
- Where are my best customers coming from?
- How long does it take for prospects to become customers?
- Which campaign elements are most effective?
- What is the lifetime value of customers coming from each source?
To find out more about how you can leverage these new features in your systems, please contact us to schedule a time to explore the options for you and your business!