When it comes to marketing your business, there are numerous emails you can send out that coincide with different points along the customer journey. Email marketing is a tried-and-true way to connect with your customers and increase those leads and sales. If your current emails are not seeing the engagement or conversions you would like, these six types of emails pack a big punch!
1. THE WELCOME EMAIL
Typically part of a larger series of emails, this is your opportunity to introduce your brand to your new subscriber. The best part? You have their full attention. They just opted-in to your emails because they think your brand has something of value to offer them. Capitalize on their interest. According to Salesforce, welcome emails have a conversion rate 9x that of a typical email! Send the first welcome email immediately, letting them know how happy you are that they signed up and prompting the most high-value action (read your blog, follow you on your social media channels, download your latest PDF etc.). Then give them a sneak preview of the good things you have in store for them as they continue their journey with your brand.
2. THE OFFER EMAIL
This email is notorious for eliciting a high open rate. After all, who doesn’t want an exciting offer from a brand you love? Use the offer email as an opportunity to thank your subscriber for choosing to be a part of your email community. Then offer a discount on their next purchase, free shipping, a special download…something you know your subscriber will love. The offer email effectively increases brand loyalty and drives sales.
3. THE POST-PURCHASE EMAIL
This email is ripe with potential. Instead of just using it to deliver a receipt or communicate shipping information, invite your customer to engage with you on a deeper level by asking them to review their recent purchase, suggest similar products you think they would enjoy or educate them on how to get the best use out of their new item. All of these components provide value and help foster a personal connection with your customer.
4. THE VALUE EMAIL
A successful marketing campaign largely hinges on your ability to build a relationship with your subscribers and just like any human relationship, a foundation of trust is key. This can be accomplished by providing value with no strings attached. Educating your subscribers through blog posts or whitepapers or sharing weekly recipes or podcasts are just a few of the many ways you can do this. What the subscribers of one brand might value, subscribers of another brand might not. Evaluate your audience and determine what they love about your brand so your offering is on-point.
5. THE REQUEST EMAIL
By the time you send out this email, you’ve delivered something of value to your customer. Now it’s time to ask for something in return. The request email typically solicits feedback in the form of a rating or review. BrightLocal finds that 91% of people at least occasionally read online reviews and 84% trust online reviews as much as a personal recommendation. Ratings and reviews are powerful little tools that drive future sales!
6. THE ANNIVERSARY EMAIL
An anniversary email typically either commemorates your subscriber’s 1-year affiliation with your brand or a milestone for your email list such as reaching “x” number of subscribers. This could be as simple as sending a Happy Anniversary” shout-out or similar to the offer email, a freebie or discount. Either way, the anniversary email nurtures the subscriber/brand relationship and keeps your brand top-of-mind.
If your email marketing could use some help, or if you’d like to get started on implementing an email marketing campaign for your business, contact us to schedule your free 15 minute consultation. We’d love to help you reach your goals.