Monthly Archives :

July 2019

INCORPORATING APPS AND TECHNOLOGY INTO YOUR SMALL BUSINESS: 10 GREAT WAYS!

INCORPORATING APPS AND TECHNOLOGY INTO YOUR SMALL BUSINESS: 10 GREAT WAYS! 900 600 Kari Switala

Tapping into the latest apps and advancements in technology can really pack a punch when it comes to saving time and streamlining business operations. Here are 10 ways you can plug in to some sweet tech and show your business (and yourself) some love!

DEVELOP A STRONG WEB PRESENCE WITH A CLEAN AND EASY-TO-NAVIGATE WEBSITE

This will increase your SEO, furthering your brand awareness and communicating professionalism on a highly visible platform.

UTILIZE SOCIAL MEDIA CHANNELS TO PROMOTE YOUR BUSINESS 

If you want to attract new leads and nurture your current customers, you need to go where your target audience is. What social media channels do they frequent? Similar to a website, maintaining a social media presence increases brand awareness and it also keeps you top-of-mind. 

START A BLOG

Blogs are a great way to share your expertise with everyone from curious visitors to loyal customers. Including a “comments” section at the end of each post also gives you an opportunity to solicit feedback and engage with your readers on the topic at hand. Then summarize each post on your social media channels and link them back to your blog to drive the biggest impact. 

PUBLISH A MONTHLY OR QUARTERLY E-NEWSLETTER

In addition to blogs, e-newsletters are a great way to connect with your audience and deliver value. You can also track your metrics to optimize engagement.

TRACK EXPENSES AND CUT CHECKS DIGITALLY 

Save paper and brainspace! QuickBooks and FreshBooks are two options that can help you move away from paper-driven tediousness.

SOLICIT CUSTOMER FEEDBACK THROUGH ONLINE SURVEYS

This is a great way to keep a pulse on operations and continually refine your processes. A digital survey also communicates to customers that they have a voice in your company and that you care about their experience with your brand.

OFFER ONLINE SCHEDULING 

Take back your time with an app that schedules appointments for you.  CalendlySetmore and Appointy are three effective web-based scheduling apps!

HOST A WEBINAR

This powerful platform offers your brand visibility and helps you grow your reputation as an expert in your field. Also, when visitors opt in, you attract on-point leads. Everyone wins!

UTILIZE A TIME-TRACKING APP

Time cards are so last century. Move into the digital age and save yourself oodles of time and stress by implementing a time-tracking app. When daily work data acquired using a time-tracking app is properly utilized, it is great for accountability, process improvement, and productivity. According to Entrepreneur.com, Time Doctor, Harvest, TopTracker and Toggl are all worth exploring!

ENACT EMAIL MARKETING

Automation tools make email marketing a go-to for anyone looking to attract new leads, nurture current clients and grow their business! Questions? Book an exploratory call with us below to learn more! (Ahhh…online scheduling, we sing your praises.)

Adopting new technology can be intimidating at first and requires both patience and persistence. Stick with it! As you move forward, keep your ear to the ground for new tech that can help you better serve your clients and run a more efficient business.

CREATING AN INBOUND MARKETING STRATEGY

CREATING AN INBOUND MARKETING STRATEGY 900 600 Kari Switala

An inbound marketing strategy is an organic method of attracting visitors to your brand, converting them into leads and ultimately, nurturing them into satisfied customers. Engaging an effective inbound marketing strategy requires some effort upfront but will increase your brand awareness and grow your customer base, driving the success of your business.

IDENTIFY YOUR TARGET AUDIENCE

Before you create any content, you need to figure out who it is you want to attract. Who do you envision benefiting most from your product or service? Creating buyer personas is an easy way to solidify the profiles of your target customers. Buffer recommends creating 3-5 personas in order to capture a wide swath of your customers and yet retain value as you move forward with your marketing efforts.

For each buyer persona, identify their pain points, greatest needs and goals. These personas represent your target audience. Keep this target audience in mind as you brainstorm and craft your content.

DETERMINE WHICH TYPES OF CONTENT YOU WANT TO CREATE

Ok, you’re over one hurdle. You know who you’re generating content for. Now it’s time to determine which types of content to create. And the list of possibilities is long! How does your audience ingest information? Are they bookworms and love a good ebook? Or maybe they are frequent webinar subscribers. Do they enjoy reading and sharing memes with their coworkers and friends? Or maybe they ingest information audibly and keep a running queue of podcasts for their daily commutes. Vlogs, videos, how-to’s, guides, case studies, polls, press releases…what lights their fires? You must create relevant content if you want to make that valuable connection.

SEO: DO YOUR RESEARCH

Paying attention to SEO trends is critical. After all, you don’t want to waste your time generating awesome content that no one can find. Topic clusters are a current search engine favorite. Think of creating topic clusters like 10th grade word webbing in prep for your next research paper. When planning out your marketing strategy, put your main topic in the middle of the web and connect related subtopics with strands extending out from the center. Then create a cornerstone piece of content on your main topic and link all future subtopics back to it.

Did you catch that? Internal links are powerful little buggers that help web your valuable content…and search engines love them! Over time, with a web of relevant, linked content, search engines will perceive you as an authority on your topic and your rankings will increase.

By now you’re getting an idea of how to devise an effective inbound marketing strategy. But where should outbound marketing strategies fit into your marketing efforts and what’s the real difference between the two? To learn more, read our recent post here! (See how we did that? Sneaky, right?)

Are you overwhelmed at the thought of creating an inbound marketing strategy for your business? At Wild Fig, we help businesses develop inbound marketing strategies through the use of renowned automation software tools. If you want to learn more about how we can serve your business, book an exploratory call with us below!

3 TIPS & TRICKS TO CONVERT MORE PROSPECTS FROM YOUR LANDING PAGES

3 TIPS & TRICKS TO CONVERT MORE PROSPECTS FROM YOUR LANDING PAGES 900 600 Kari Switala

It’s the dog days of summer at Wild Fig Marketing HQ in Minnesota. We’ve been known to cast a line or two at the end of the day (often with a cold beverage in our hands, but that’s a topic for another post!). Marketing with landing pages can be a lot like fishing—it’s more productive if you use the right lure for the type of fish you’re trying to catch.
Like great anglers, great landing pages make marketing look easy. But there’s a lot of know-how and experience that make great anglers—and landing pages—successful. Here are a few tips from the master marketing anglers at Wild Fig Marketing that will help you convert more prospects from your landing pages.
1. Tell your prospects they’re at the right place.
We’ve experienced it so many times—a Facebook ad headline catches our attention, so we click on it. But the landing page it brings us to has nothing to do with what the Facebook ad promised. Yikes!
Landing pages are all about simplicity. If they’ve clicked your ad, your prospects have already shown they’re interested in what you’re offering. Make it easy for them to confirm that your product or service is what they need, then make it easy for them to make the decision to opt into your landing page giveaway (more on that below).
So, how do you let your prospects know they’re in the right place? Just match the headline in your ad to the headline on your landing page. Yes, it’s that easy! But you do need to make sure the headline you use is compelling, engaging, and reflects your brand. Wild Fig Marketing can help with that.
2. Before you sell, give.
In today’s digital marketplace, your personal information is currency. Users expect to get something in return to sharing their name and email with you. What you give away should reflect your brand, provide something valuable, and build trust with your prospects.
The possibilities for your landing page’s giveaway are limitless. Here are a few ideas we’ve seen work well for our clients:
A guide to building their business, natural cleaning products, training their new shelter dog, or whatever it is you can help them with.
An eBook or PDF that offers a solution to a common pain point your prospects experience.
A video explaining your product or service with a free trial offered at the end.
How do you decide what to offer your prospects? Listen to your customers! Understand what drove them to work with you—likely, it’s similar to what your prospects are looking for. Comb through your online reviews, send your customers a quick survey, or just pick up the phone and ask them.
The Wild Fig Marketing team can also help you come up with high-value, engaging ideas for attracting prospects. We’d love to get our creative juices flowing for you!
3. Make the decision easy for them.
Have you heard the phrase, “make the right thing the easy thing”? It can apply to nearly anything in life—eating well, parenting, and yes, attracting prospects. Compelling visitors to your landing page to act is a big deal. As our friends at Ontraport say, “They have to decide if your product or service is for them. Then they have to decide if they like your approach, personality, and specifics (such as features). Then they have to decide if they like it all enough to take action right now.”
That’s a lot of decisions, so make the process as easy as possible. Write succinct, engaging copy that drives right to why your prospect is considering working with you and the solution you offer. Choose engaging images and videos to accompany your copy. Then, take some time to come up with button copy that affirms their decision. “Submit” and “Enter” don’t cut it. Make your button copy specific to what you’re asking your prospects to do. If you’re offering a business guide, for example, your button copy could be something like, “I Want to Grow My Business.” It’s subtle, but button copy can make a big impact on your conversion rates.
Ready to make the most of your landing pages? Wild Fig Marketing can help. Contact us today to get figgy with it.