MADE IN MINNESOTA – BURNSVILLE EDITION – CORNERSTONE COPY CENTERhttps://www.wildfigmarketing.com/wp-content/uploads/2019/10/mademn_ccc.png900600Kari SwitalaKari Switalahttps://secure.gravatar.com/avatar/afe40327aea883b391338bde2148032c?s=96&d=mm&r=g
Welcome to our blog suitably titled Made in Minnesota where we explore different Minnesota-based businesses and learn some helpful tips along the way! The blog format is a Q&A, conversational style that allows you as the listener to lean in and get to know some great Minnesota business owners on a personal level. You will hear stories of big dreams turned reality, obstacles encountered and how they were overcome, things business owners would love to go back in time and change and fun little tidbits you wouldn’t otherwise be privy to! Sound like fun? Pull up a chair and get ready to meet warren
Today’s featured Minnesota business owner is warren, co-owner of Cornerstone Copy Center, located in Burnsville, Minnesota. Cornerstone Copy Center is a full-service printing company that offers a variety of services and helps customers with projects from start to finish.
Welcome, warren! We’re so happy you could join us today!
Thanks for having me!
We’re excited to sit down with you today and learn your story. Can you start by telling us how long you’ve been in Burnsville?
Cornerstone Copy Center was originally started in Burnsville in 1981 by Ron & Joyce Lund. Daniel began working for them in 1987 as a production operator, running the production room. At the same time, I was doing graphic design out of the house. Once the online/digital craze began, I convinced them to get connected on the Internet and take digital jobs which helped really grow the business.
In May of 2001, Ron and Joyce decided it was time to retire and Daniel and I knew it would be a natural fit for us to purchase the business and continue its operation. In July of 2004, we were able to build and move into the space we are currently in today. We purchased Ross Printing and added our first printing presses in 2004. Then in 2007, we expanded and added another location in Lakeville. We’re proud to be a family-owned and operated business. Many of our employees have been with us 10 years or more!
Q. What are some of the services you offer at Cornerstone Copy Center?
We offer printing, design, bindery, mail service and large-format printing.
Q. What do you like about being based in Burnsville?
Burnsville seems like it’s a hundred miles away to anyone north of the river, but for us, it’s like our own little pocket of the south metro. It’s been a great location for us. We’re conveniently located right off I-35 and there’s plenty to do in and around Burnsville that draws people in. We’ve also found that Burnsville places a huge emphasis on community and the people here are very willing to shop local. It has that urban feel with all its attractions, restaurants and things to do while also being a close-knit community.
Q. Looking back, do you think you were destined to be in this business?
In 6th grade, I started writing my name in all lowercase letters. I always did things a little differently and more creatively than others, so I think yes, I was always destined to be in a creative field. Plus, Daniel went to school for printing technology so we think Cornerstone and the printing industry is a perfect fit for us.
Q. What is your biggest challenge in this industry?
Staying up to date with the ever-changing technological side of the printing world. The presses don’t get used as often as the digital printers and the software to update them is expensive. So, it can be difficult to stay on top of all the technology necessary to remain at the forefront of the industry.
Q. If you only had $500 to spend on growing your business, where would you want to spend your money and why?
We might invest in digital ad space to promote our business.
Q. What are three words you would use to describe your organization?
Please the customer.
Q. Here’s a fun question for you…if you could start any business today, what business would you open?
A photography studio. I do that on the side and really have a love for landscape and wildlife photography.
Q. What is the best advice you could give a business owner who is just getting started?
Something Daniel’s dad told him has always stuck with me – don’t put all your eggs in one basket. We make it a point to have a large variety of customers in various areas of printing. We do that so that when one area is slow, it doesn’t drag the whole business down because there is usually plenty going on in the other areas.
Awesome! Thanks so much for joining us today, warren! We loved hearing a little about Cornerstone Copy Center. It’s been a real pleasure!
Want to generate new leads, nurture current leads and increase brand loyalty? Who doesn’t, right? Then planning and implementing holiday marketing strategies around the calendar is a no-brainer. Here are some holiday marketing strategies that you can tap into to propel your marketing efforts!
SEND SUBSCRIBERS A PERSONALIZED CARD
There’s a Hallmark card for nearly every holiday in the book. Why? Because we love to give and receive cards (and I don’t think Hallmark is opposed to making a bit of a profit either). Capitalize on this greeting card obsession and send out postcards for major holidays and any others that are in some way pertinent to your brand. Does your business sell guinea pig cages? Then send out a card to your prospects and customers on National Guinea Pig Day! This will help keep your business top-of-mind with your guinea-pig-loving audience. (Ok, this is a bit of a stretch but you get the point.) HubSpot and Ontraportoffer some fun, celebratory templates that make automating postcards a cinch!
GIVE SUBSCRIBERS A GIFT
While we’re on the subject of giving and receiving, celebrate the season by gifting your customers and prospects a promo code they can use on their next purchase. These promo codes can be in the form of personal coupons or group coupons. Personal coupon codes work well for occasions that are highly specific to your customer – typically, birthdays and brandaversaries. These are one-time-use-only codes that can only be used by the recipient. Group coupon codes are a good choice when you want to send out a coupon to the masses. They can be emailed, posted on your social media channels, texted or sent out on postcards and are a great way to increase brand loyalty.
UTILIZE A COUNTDOWN TIMER
From an early age, there’s nothing like a countdown to really put a fire under someone’s butt.
If you don’t come down for dinner in the next five minutes, you’re going to bed hungry.
If your chore isn’t done when the timer goes off, you can’t go to the game tomorrow night with your friends.
Parents create a sense of urgency around happenings they think are important – eating dinner as a family, doing chores, etc. Business owners can create that same sense of urgency around the holidays by advertising holiday specials and displaying a countdown timer on their homepages, product pages or within their emails. After all, your product is awesome, your deals are great and FOMO is real.
IMPLEMENT AN ABANDONED CART CAMPAIGN
Abandoned carts are ripe for the pickings. Is your business following up on these piping hot leads? Although the phenomenon exists year-round, holidays that see an increase in consumer spending also see an increase in abandoned carts. Once these carts are abandoned, you only have a small window of time to recapture your prospect’s attention before they are gone for good. Remind them that you have the product they’re looking for and consider sweetening the pot with a discount.
Put safeguards in place to reduce the instance of abandoned carts with trust seals and testimonials, multiple payment options, warranties and money-back guarantees. Also, be upfront about all costs associated with their purchases so prospects don’t leave your website upset because they were blindsided by last-minute charges.
LAUNCH A LEAD NURTURE CAMPAIGN
Holidays are notorious for bringing in a bountiful list of hot new leads but don’t count your chickens before they’ve hatched. Instead, send these leads into a specially designed email funnel so you have various touchpoints with them throughout the coming year. Reduce your stress load and work your marketing magic by automating your lead nurture campaign. (Once again, HubSpot and Ontraport are two great platforms that make automation easy!) Then watch your leads engage as you provide them with valuable and relevant communication that strengthens their buying relationship with your brand. Want to learn more about building a lead nurture campaign? Check out one of our previous posts here!
Want help with your holiday marketing strategy? Give us a call or schedule a 15 minute exploratory call where we’ll get you going on a path to a successful holiday season.