Targeted Marketing: Why It’s Important For Your Business To Consider Implementing
More and more businesses are using targeted marketing to reach new customers and engage more effectively with their long-term clients. If you’ve reached a plateau with your current marketing strategies, targeted marketing could be the jolt your business needs to start growing again.
What Is Targeted Marketing?
Targeted marketing uses artificial intelligence to predict what audience will be most likely to engage with your business, allowing you to focus your content on those demographics. It uses a wide variety of data to do this, including (but not limited to) things like location, age, type of device used, and what companies or products the consumer has engaged with online in the past. It’s a way to streamline your marketing, making it much more effective (and therefore saving you money!).
You may have noticed that as you browse the internet, the ads you see reflect websites you have visited, products you have searched for, and websites and products that are similar. This is a prime example of targeted marketing. Another example would be when you log into a site you have ordered items from before and the site not only offers you the option to re-order those products with the click of a button, but also suggests similar items to buy. The website has kept track of what you ordered in the past and used that data to personalize the content you see. If you have experienced this before, you know how effective this type of marketing can be.
Targeted marketing can be used with your CRM as well, allowing you to create relevant content like blog posts, emails and newsletters for your clients based on the information you have stored about them and how they have interacted with you in the past. This type of personalized interaction shows your clients that they, the individual, are important to you – they’re not just another consumer. In the digital world we live in, offering personalized content like this can be crucial to both increasing your customer base and retaining current clients.