If your online marketing is looking a bit out of date, it may be time for a makeover! Giving your marketing a fresh look doesn’t always mean a complete overhaul – there are a few small things you can do that will make a big difference in your online appearance.
REFRESH YOUR TIRED LOGO
If your logo has been around a while, or if it no longer effectively represents your brand, it’s time for a refresh. Again, there’s no need to go overboard here – you don’t necessarily need a whole new logo. A few small changes can do the trick. For instance, you could add a symbol to your current logo or change the color scheme. Our logo has changed 3 times over the years! As you can see, we didn’t make major changes – just tweaked the color scheme each time. The color of your logo should reflect your brand’s persona (more on that in a bit). If your logo’s colors no longer do that, or if your brand’s personality or values have changed, a color refresh could be just what you need.
When making changes, keep current and upcoming design trends in mind to make sure your logo is relevant to today’s market. Simple/minimalist designs, geometric shapes, unusual fonts and gradients or neon colors are a few current trends to take note of. Ultimately, you want a logo that simply and effectively conveys your brand’s ideology and resonates with consumers.
SAY GOODBYE TO STOCK PHOTOS AND HELLO TO CUSTOM PHOTOGRAPHY
If your website is full of generic stock photos, adding some custom photography can make it much more engaging. Stock photos might look fine on your site, but they don’t show potential customers who you are as a company. We recently hired Dan at The Anthologie to do a photoshoot with our entire team and a bucket of props! Not only was it a lot of fun, but we ended up with great photos that represent who we are in a simple but effective way. Photos of your team also show potential clients who they will be working with. This helps consumers get to know you a bit before they even meet with you!
Updating your photos on a regular basis also shows potential clients that you’re keeping up with trends and are on top of things. This goes a long way to building consumer confidence. Also, make sure your photos are optimized for both desktop and mobile (a good photographer can help with that). And don’t forget your social media photos! Regularly changing photos on social media helps to keep engagement up. People are inundated with images every day – to stay relevant, you need to update your photos often.
SHAKE UP YOUR EMAILS WITH NEW HEADERS
Keep your emails fresh and relevant by using updated headers that reflect seasonal elements or highlight upcoming special events. It’s an easy change that doesn’t take a ton of time and helps make your emails more eye-catching. Your email header should grab people’s attention and make them want to continue reading. In order to do that, you need to change it up often. Your clients’ inboxes are likely filled with countless new emails on a daily basis, so make sure your email headers stand out in the crowd. We love using www.canva.com to create ours – check it out!
CREATE AN ONLINE LOOK THAT REFLECTS YOUR PERSONA
Ours is all about fun, passion & creativity…wait till you see our new website (coming soon)! What is your brand’s persona? If you’re not sure, imagine your brand as an actual human being. How would you describe them? What would their name be? How about their favorite color? Favorite food? How would they dress? Thinking of your brand in this way helps put into words who you are as a company, what your values are, and what you want to communicate to your clients and potential customers.
People love a good story. Use your online presence to tell the story of who you are. What are you passionate about as a business? How did your company get its start? Why do you do what you do? Everything on your site should help tell this story, from the words you use to your photos and color scheme. Consumers love this kind of personalization – it helps them feel connected to you, which in turn builds trust.
SPRING FOR A PROFESSIONAL HEADSHOT
Headshots can get dated quickly, as hair and clothing styles change often. If it’s been awhile since you last had your headshot taken, it’s time for a new one. Your headshot allows people to get to know you a bit before they meet you. As we’ve mentioned already, that puts people at ease and builds trust. This is crucial both for potential clients and potential employers! Therefore, it’s important to have an updated headshot on your website and all social media accounts – especially LinkedIn.
When you have your photos taken, make sure what you wear reflects your personality and your current or prospective career. Keep it simple with solid colors (avoid solid white or fluorescent colors, and choose darks or neutrals for outerwear). Bringing a tie or scarf and a couple of layers will give you options to choose from. And though you may feel silly doing it, practice your smile! Really – get in front of a mirror and practice to see what your smile looks like. You’re going for a relaxed, at ease smile.
These are just a few ideas to keep your online look fresh and relevant. Need help with any of these things, or more great ideas? We’d love to help you look fantastic online – contact us today to see what we can do for you!