Monthly Archives :

February 2020

6 OUTSIDE-THE-BOX EMAIL IDEAS TO GET YOUR PROSPECT’S ATTENTION

6 OUTSIDE-THE-BOX EMAIL IDEAS TO GET YOUR PROSPECT’S ATTENTION 900 600 Kari Switala

You want to make a good impression and motivate action with every email you send to your prospects, right? If it’s important to you to stand out with your prospects among the sheer influx of competitor email solicitation, it’s time to get off the lame just-swap-out-the-recipient-name-and-hit-send email wagon. Need some fresh and fun ideas? We’ve got you covered!

1. INCLUDE GIFS

We can go back and forth about how to pronounce them (Does GIF start with a hard “G” or a soft “G”?) but if you have a pulse, we think you’ll agree that a well-placed GIF is worth a thousand words. Add one of these puppies to your email and increase your response rate. At Wild Fig, we’ve had great success with these friendly little files. Plus, they make sending prospect emails a whole lot of fun!

2. ROCK THE SOCIAL ONE-TWO PUNCH

Fuel your email marketing by connecting with your prospect on social media first. It’s a great way to loosen them up and communicate with them on a more personal level so when they receive your email they’re already at least somewhat familiar with you and what you have to offer.

3. DEVISE CREATIVE SUBJECT LINES 

Stand Out Subject LinesMake a standout first impression with a memorable subject line that sets your email apart from all the inbox noise. Want to pack an even bigger punch? Mention the name of your prospect’s company in the subject line and experience a 65% open rate! Learn more about creating subject lines from one of our previous blogs here!

4. UTILIZE THE POSTSCRIPT

Do you ever include a “P.S.” at the end of your marketing emails? If you don’t, don’t tell us about it or we’ll cry ourselves to sleep for a week over all your missed opportunities. Fortunately, it’s never too late to start leveraging this little tool for some sweet success. Ideas? Include a “P.S.” at the end of your email and tell your prospect about your current go-to podcast or share your favorite quote. These are great ways to put some personality behind your message and make a personal connection.

5. INCLUDE A VIDEO

A study by Martech Advisor reveals that including video content in your email can increase click rates by a whopping 300%! Not taking advantage of this enormous asset, at least periodically, is shortsighted at best. And don’t overcomplicate things. It can be a simple video taken on your smartphone. Show your product “in the field” so your prospect can easily envision how it can work for them. Be sure to include the word “video” in your subject line and include a thumbnail of the video in your email so it captures the attention it deserves!

6. INCORPORATE HUMOR 

Humor can help you get past the gate with your prospect and drive results!

THE WITTY APPROACH 

When was the last time you received a sales email that actually made you laugh out loud? Let’s be honest. The vast majority of sales emails are lackluster at best…and tacky at worst. Clearly, this is an area where every company can stand to improve. Next time you compose an email to one of your prospects, leverage the “boring norm” to your advantage and poke fun at sales emails. A witty approach will certainly jar your prospect out of their sales-email-induced-coma and will leave them with a distinctive impression of your business. Maybe this company isn’t like every other company. Maybe they have something truly unique to offer.

A LIGHTHEARTED APPROACH TO ADDRESS NO-SHOWS

If you’ve ever been stood up, you know how much it stinks  – personally or professionally. But does being stood up professionally spell the end to a prospective business relationship? Not if you know how to make lemonade out of lemons.

Enter humor, stage left. (Thanks, HubSpot, for this spot-on idea!) 

Instead of evading the subject, address it head on:

Remember when Rachel stood Ross up on prom night? I feel like we have the same awkward thing going on. In all seriousness though, I’d love to get our appointment back on my calendar…!

Add a Ross Geller GIF (see #1) for extra impact.

A HUMOROUS APPROACH TO A PROSPECT WHO GHOSTED 

It can be tricky to know how to navigate communication with a prospect who ghosted you. You want to build a bridge but you don’t want to come on too strong. There couldn’t be a better time to pull some humor out of your back pocket. We’re probably all familiar with the hit song “Hello” by Adele. Why not start your email with these lyrics?

Hello from the other side. I must have called (emailed) a thousand times…

And don’t forget to add that Adele GIF to drive the humor home! (Nailed it again, HubSpot!)

The sky is truly the limit here. What other pop culture or historical references can you tap into to elicit some laughs and prompt a response?

We recently created an email around a funny Jim Carrey GIF for a prospect who seemed truly interested in our services and then dropped off the face of the earth. We got a call from him within 5 minutes!

Yep! Email marketing is still alive and well. Now go have fun and get creative with your email marketing! Need help? That’s what we’re here for and we’d be happy to connect. Book a 15-minute consultation with us to learn more!

Dealing with email list unsubscribes? For tips on keeping subscribers from unsubscribing, learn more here!