Blogging is an investment in your business. And blogs don’t have to be overwhelming! In a recent study by Orbit Media Studios, it takes an average of 3 hours and 57 minutes to write a blog post. Theme Grill reports that blog posts between 300-600 words strike the balance between being highly shareable and ranking well for SEO. Let’s take a closer look at a few main ways that blogging stands to benefit your business.
Blogging helps increase your SEO
Why take the time to create content if your prospects can’t find it? SEO is a hot-button topic these days and understanding how it works is critical to marketing success. When you publish blog posts, unlike social media posts, they populate in search engines. When you leverage an effective keyword strategy in your blog post content, your posts populate more frequently and achieve higher SEO rankings. This, in turn, drives more traffic to your posts and ultimately, to your website. HubSpot reports that blogs help companies generate 67% more leads every month!
Blogging adds value to your brand while positioning you as an expert in your field
When you write a post for your business, put yourself in your client’s shoes. Answer a question they have. Solve one of their common problems. Address common sales objections. Address skeptics by highlighting customer success stories. Your goal is to provide your readers with relevant information that speaks to their unique struggles while at the same time piquing their curiosity so they stick around to learn more. Hit that content sweet spot by clearly defining your target market and developing your content around that market.
And be consistent! One piece of content isn’t typically enough to convert a reader. According to HubSpot, “47% of buyers consume three to five pieces of content before making a purchase.” When you consistently generate quality blog posts that speak directly to your readers, you build your credibility and position yourself as an industry expert. Then, when your reader is ready to make a purchase, your brand is top of mind.
Blogging creates more opportunities to engage with your prospects
As a business owner, you’re always looking for fresh ways to get in front of your audience and engage with them. Blogging checks both of these boxes. Your effective SEO keyword strategy gets you in front of your audience while your valuable content keeps you there. At the end of your posts, invite your readers to engage with you on your topic by using the comments field. Ask them to share their experiences or throw out any questions they have. (Pro tip: Reader questions make great subject matter for future posts!) And always respond. This builds a bridge between you and your audience and creates that personal connection visitors will remember down the road when they’re in the market for your product or service.
A few parting tips
- A quality blog post includes 1-2 keywords, headings, an engaging introduction, images or video, at least two pertinent internal links, at least two high-quality external links and a clear call-to-action.
- When you publish your blog post on your website, don’t stop there. Create a post summary and a link to your post and put it up on your social channels to attract a wider audience and send more traffic to your website. If your business has a newsletter, include a summary and a link in there as well. Then ask your audience to share your post with people in their sphere who may be interested in your content.
- The goal is to distribute your post as widely as possible among an on-point audience (which positions you as an expert in your field and keeps you top of mind with prospects so you’re their go-to in their time of need!) And always ALWAYS invite people to subscribe to your blog so they never miss out on your valuable content!
Do you want to improve your blogging strategy but need a little help? We’ve got you covered. Wild Fig Marketing is your digital marketing agency! Whether you’re looking for marketing help in the form of website design, sales or process automation, content marketing, email marketing or lead generation, we have the knowledge and experience to help you rock your brand. Contact us on our website or set up a complimentary 30-minute strategy session here!