Monthly Archives :

June 2020

LinkedIn Lead Generation



LinkedIn is the top professional networking site in the world, with 675 million monthly users worldwide. But with 30 million companies posting on the site, how do you make your business stand out? To get you on the right track, we’ve compiled a list of content ideas to help boost your business on LinkedIn and get you noticed by the audience that matters most to you.

  1. Blog Posts

Blog posts are a great way to offer useful information to your followers about a variety of topics and position your business as a thought leader in your industry. There are a few ways to share blog posts on LinkedIn:

Native Blog Posts

  • Create them directly on the site via LinkedIn’s native publishing platform. Long-form blog content (around 2,000 words) tends to perform better than shorter articles when using this method.
  • Share the link to an article on your company’s website as a status update. But don’t just share the URL – include a few lines of “teaser” text to draw your audience in and encourage them to click the link. A particularly compelling excerpt from the blog itself can pique your audience’s interest and make them want to read more.
  • Have individuals from your company republish blog posts from your website onto their personal feeds via LinkedIn’s publishing platform (also known as syndication). If you do this, publish the blog to your website first and include a link to the original blog in the syndicated post.
  1. Third-party Content

Another way to build your reputation for being a source of valuable content for your audience is to share relevant third-party articles. This type of post won’t point people to your website or brand, but if your audience sees you as an informational source they will be more likely to click on your original content. A few tips for sharing third-party content:

  • Don’t just share a link – add your own thoughts and opinions to your post to reinforce your position as a thought leader on the topic.
  • Use hashtags to make you more visible among other relevant trending topics and steer more viewers to your post (and therefore to your company).
  • Shorten long URLs using a site like bitly so the link doesn’t take up too many of the 1,300 characters LinkedIn allows for a post. Use those characters to share your thoughts on the article.
  1. Video

Video is much more attention-grabbing than text or photos, and is more likely to engage your followers. Consider creating videos to share tips and tricks, highlight new products or services, celebrate company wins, answer FAQs, share statistics, or announce upcoming events. When you post a video:

  • Keep it short – definitely below 5 minutes, but the shorter the better.
  • Use subtitles – about 97 percent of viewers watch video without sound!
  • Include a Call To Action (CTA) to give viewers next steps to connect with you.
  • Add a text introduction to your post.
  1. Text-only Posts

On the other end of the spectrum, there are times when a text-only post is the best option. If the text you are sharing is especially engaging, images and video can distract from it. Text-only posts can break through an image-heavy newsfeed and come across as especially authentic or intimate. This can boost engagement and make your followers feel more connected to you. If you are sharing something genuine that touches on topics your audience relates to, an occasional text-only post can be the way to go.

  1. Statistics and Infographics

People love statistics – especially when they’re presented in a format they can easily share. A branded infographic offers relevant information in a quickly digestible, highly shareable format. People also love trivia, so creating interesting statistic-based content that is also fun, such as a list of “Did You Knows?”, can really draw people in and boost your engagement.

  1. Product Launches or Feature Enhancements

Keep your audience up-to-date on the latest happenings in your business by announcing new products or upgraded services. You can also use this opportunity to educate your audience about how to best take advantage of these new features and how their businesses can benefit from them. Consider doing some kind of online-only giveaway or discount alongside the launch to grab the attention of your followers.

  1. Celebrate Company Milestones

People want to do business with people, not faceless companies. Give your followers a behind-the-scenes look at your company by:

  • Celebrating employee anniversaries
  • Sharing big wins or goals you’ve reached
  • Highlighting other company celebrations and milestones
  • Expressing your gratitude for the support of your customers

Sharing these things publicly makes your audience feel more connected to you, and therefore more likely to engage with you both online and in person.

  1. Highlight Company Leaders

Similarly, highlight your top employees as thought leaders in your industry by sharing how they have helped move the company forward, innovations they have implemented, certifications they have earned, articles they have written, and goals they have helped the company reach. It’s another way to give your followers a peek inside your company culture and boost their confidence in your business.

  1. Promote Events

Promoting upcoming events does two things for you: it boosts your event registration and shows your audience that you have something new to offer them or reminds them of services you offer that they may have forgotten about. It’s another way of encouraging your followers to learn from and connect with you.

  1. Promote an eBook or Guide

If you have a downloadable eBook, guide, or other resource available on your website, LinkedIn is the perfect place to promote it. Include an image of the cover page and a few statistics, quotes or tips pulled from the eBook as a preview of the valuable information it includes. And don’t forget to post a link to the website where users can download the resource.

  1. Original Research or Case Studies

Original research or case studies are invaluable information to share with your audience. More than anything else, these things will cement your company’s reputation as a thought leader in your industry by demonstrating your expertise and showing how you have helped solve a problem. Focus on the problem and on how your solution can be applied in practice.

  1. “How To” Posts

“How To…” or “Top X Ways To…” posts are internet gold. As far as LinkedIn publishing metrics go, this type of post performs better than all others across the board. And for good reason – who doesn’t love a quick and easy list of ways to learn something new or do something better? Don’t be shy about sharing your expertise with your audience – they’ll love it!

  1. Job Postings

LinkedIn is made for networking, and everyone knows that the best way to find a great job is to know someone who knows someone. This is the perfect place to get the word out about open positions and encourage prospective candidates to connect with you. And as a secondary perk, job postings show that your business is vibrant and growing!

  1. Tell a Story

Whether you’re telling the story of how your company began, how your product or service can solve a problem, or a company success story (or even a failure story!), sharing stories with your audience helps to create meaningful connections. Give people the opportunity to celebrate your triumphs and empathize with your failures – it will humanize your company and cause readers to form an emotional connection with your business.

  1. Ask or Answer a Question

Pose questions to your audience to encourage comments, start conversations, and gather ideas for future blog posts, videos, or other online content. Or, flip it around and do a series of posts (text or video, or a combination of the two) where you answer Frequently Asked Questions.

Bonus Tips: No matter what kind of posts you choose to do, make sure to always:

  • Post Consistently. Choose a posting schedule that works for you – whether it’s once a day or a few times a week doesn’t matter as much as being consistent.
  • Write Strong Headlines. Use your limited character allowance well by starting off with an engaging first sentence. An intriguing, relevant headline is a crucial part of drawing your audience in.
  • Always Include a CTA. It doesn’t matter how great your content is if you don’t use a clear Call To Action. Direct readers to take the next step – contact you, read an article on your website, comment on your post, etc.

Up your LinkedIn game by adopting some of these ideas. You don’t have to do everything at once – start by including one or two new types of posts on your content schedule, and add more from there. Offering more diverse, compelling content is guaranteed to draw your audience in and boost your engagement.

Do you want help implementing a LinkedIn Strategy for your business? We’d love to help! Wild Fig Marketing is your digital marketing agency! Whether you’re looking for marketing help in the form of website design, sales or process automation, content marketing, email marketing or lead generation, we have the knowledge and experience to help you rock your brand. Contact us on our website or set up a complimentary 30-minute strategy session here!

Customer Relationship Management



Do your sales and marketing efforts feel a bit, well, flimsy? Are you concerned that prospects and sales opportunities are falling through the cracks? Or maybe you’re stressed trying to manage all the ins and outs of your customer relationships. Then you, my friend, need a CRM.

“CRM is the fastest growing software market today. It was a $14 billion industry in 2010 and is expected to reach $80 billion by 2025.”

Here are five reasons why a CRM may be the best investment your business ever makes:

1. A CRM makes it easy to follow the customer journey

Customer JourneyA CRM delineates a clear course of action for you as you navigate the customer journey, from separating warm leads from cool leads to lead nurturing to streamlining your sales. It takes the guesswork out of where customers are at in the sales cycle and helps you provide them with value each step of the way. It assures that no prospects fall through the cracks and helps you identify when there is an opportunity for cross-selling or upselling so you can strike while the iron is hot. A CRM does the heavy lifting for you and keeps prospects and customers both impressed and engaged with your brand.

2. A CRM helps keep you organized

marketing automationFew things tank productivity like a lack of organization. With CRM software, you can create workflows, automate email sequences, automate and assign tasks, keep track of customer interactions and keep leaning into the customer-service side of your business.

3. A CRM helps you keep customer information organized

Good-bye paper files and sticky notes or haphazardly emailing client information back and forth. A CRM system offers cloud-based data storage which means any member of your team can access any client information at all times in one spot. This means your customers get consistent information from your team regardless of who they speak with and it lends itself to expedient communication – a big customer-service win!

What’s more? Digitized customer files are much more secure than their paper predecessors and the risk of losing key information is greatly reduced.

4. A CRM fosters team collaboration

Team CollaborationA common CRM interface facilitates team collaboration. Each team member can update client information in real time which makes accuracy, accessibility and collaboration as seamless as possible. A CRM also helps you avoid data siloing for a truly integrated approach. Teams that operate with a CRM are more productive and work more efficiently.

5. A CRM allows you to generate detailed reports

Capturing and leveraging key metrics is imperative to the success of any business. A CRM allows you to run reports that provide detailed insight into your sales, marketing and service processes. Want to know how many people purchased products from a specific area? Curious about which leads are hot, which are warm and which ones are cold and dead? Yep, you can configure your CRM reporting dashboard to give you this information. You don’t have to spend precious time manually compiling your data from various sources to determine if you’re hitting your sales goals and you don’t have to speculate on your team’s productivity. Know exactly where you’re at with your processes and your pipeline at any time.

Do you want help implementing a CRM for your business? We’d love to help! Wild Fig Marketing is your digital marketing agency! Whether you’re looking for marketing help in the form of website design, sales or process automation, content marketing, email marketing or lead generation, we have the knowledge and experience to help you rock your brand. Contact us on our website or set up a complimentary 30-minute strategy session here!

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