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November 2020

WHAT WE’RE THANKFUL FOR THIS YEAR!

WHAT WE’RE THANKFUL FOR THIS YEAR! 900 600 WildFigAdmin

We were inspired by our friends at Showcraft to share what we’re thankful for this year…and what a year it has been for all of us. We hope you enjoy this article and that it encourages you to pause and take a moment to count your blessings and think about all you have to be thankful for this year.

Amy – Marketing Coordinator

What have you learned this year?  

That I can do hard things, even when it might seem like I can’t.

What are you grateful for?  

I am grateful for my beautiful and healthy kids, my strong, close-knit family that sticks together and leans on each other in the good times and in the dumpster fire that is 2020 and for the amazing team at Wild Fig Marketing!

Jamie – Content Writer

What have you learned this year? 

I learned, like many others, to bake sourdough bread (and to make my own sourdough starter from scratch—I named mine Norbert). And through the increased isolation that came with COVID, I learned three main things: 1-to enjoy my own company more than I ever have, 2-that I have even better friends than I realized, and 3-to take time to appreciate the little things that make life so beautiful.

What are you grateful for? 

I’m grateful for so much. At the top of my list are: my health and that of my friends and family; having a job I love that has allowed me to easily work from home; the always rejuvenating beauty of nature; books and tea; the constant love and support of my close friends; and creativity, which has kept me sane throughout this crazy year—writing, baking, cooking…creating something new always makes me feel more alive. I really have so much to be grateful for—I have a feeling that when I look back at 2020, I’ll have more good memories than I now realize.

Jen – VP of Sales

What have you learned this year?   

This year I learned you cannot take anything for granted. Jobs, loved ones, health, what you have – any or all of it can be gone in the blink of an eye so never lose sight of what you have.

What are you grateful for?   

More than I ever have been, I am grateful for the health of my family. After a scary Covid outbreak in our house, I am grateful we are lucky enough to celebrate Thanksgiving together unlike so many people who have lost loved ones this year.

Jenna – Graphic Designer

What have you learned this year? 

I’ve learned that you shouldn’t take anything for granted, even the small things. Also, if you lose yourself, you can always find yourself again 🙂

What are you grateful for?   

I’m grateful for the incredibly strong support system surrounding me. This includes friends, family, coworkers and of course pets 🙂

Kari – Chief Creative Officer

What have you learned this year? 

Whew…where do I even begin? I feel like I’ve learned SO much this year.

  • We’re not in control – It doesn’t matter how much you plan or prepare, we’re ultimately not in control of what happens around us. However, the one thing we can control is how we respond!
  • Time is our most precious asset – I feel as if I’ve been on a Coronacoaster ride since last March. At times, I was so crazy busy I could barely catch my breath (which is my modus operandi by the way), and I found myself saying, “If only I had more time to work on this or that” while longingly wishing for the day when that would be true. Then a week later, it would be so quiet I could literally hear crickets chirping, and I finally had the time I was wishing for. But instead of doing something with it, I found myself paralyzed, unable to accomplish anything because there was no stress or pressure to motivate me. After riding this mentally and physically exhausting rollercoaster for the past 9 months, I think I’ve finally found the perfect balance. I no longer feel the need to work insane hours. I work smarter, not harder, and I take time during the day to incorporate more of the things I love: walking my 3 dogs, doing my paint by number projects, reading, audible-ing, and hanging out with family, friends and our Figgy team. Don’t wait for tomorrow to become the best version of yourself, my friends. Time is precious. Choose to make every second, minute and hour of the day count!

What are you grateful for?

My family, my friends, my Figgy team and for all of the beauty that surrounds us and the time spent enjoying it!

Kevin – Chief Propellor Head

What have you learned this year?

I’ve learned that I really LOVE dogs especially living with 3 of them in a 38ft. RV this summer while we remodeled our cabin. I also learned that my wife is incredibly brilliant, she’s right 100% of the time and she really deserves a 2-week trip to Italy in 2021.

What are you grateful for?

I’m grateful for my wife and her willingness to write this for me!

Maddi – Marketing Coordinator

What have you learned this year?

Over the last year, I’ve learned a lot about what really matters (and what doesn’t), the importance of putting faith and hope over fear, and even learned more about myself and what I like to do! Since buying a State Park pass at the beginning of COVID, my husband and I have hiked 13 of Minnesota’s State Parks. We never took the time before COVID to do things like spending a Saturday hiking, and now it is our favorite way to spend a weekend. 

What are you grateful for?

So so much right now. A supportive husband, my health, and the health of my family and friends, the ability to get lost in nature, a roof over my head and food on my table, my sweet fur-babies, and a supportive team at Wild Fig. 

2020 has reminded me to be thankful for the little things and the big things, each and every day. 

Mindy – Content Writer

What have you learned this year? 

I have learned that, when you face the unknown with hope, you pass on hope to the people around you. Conversely, when you face it with fear, you pass on fear. But the beautiful thing is that you get to choose. 


What are you grateful for? 

I’m grateful for my family and that no matter how crazy life gets, we have each other to walk through it with. I’m also profoundly grateful for the privilege of being able to homeschool our son this year. 

BE CREATIVE AND GET YOUR PROSPECT’S ATTENTION

BE CREATIVE AND GET YOUR PROSPECT’S ATTENTION 900 600 WildFigAdmin

During this chaotic time, people are more stressed and distracted so you have to work harder to get your prospect’s attention. This means drawing from your creative well to come up with outside-the-box ideas you can incorporate into your company’s communication. Let’s take a look at how you can do this via three main communication touchpoints: emails, sales meetings and content.

Elevate your email game

Do you ever feel like your inbox is one big garbage heap and you have to sift through a bunch of junk to find the important stuff? So do your prospects. Take your emails to the next level by incorporating GIFs, video messages and other clever or witty content to stand out from other businesses trying to solicit your prospect’s attention.

In addition to a well-crafted subject line that encourages people to open your email, here are some great ideas:

Include GIFs

We can go back and forth about how to pronounce them (Does GIF start with a hard “G” or a soft “G”?) but if you have a pulse, we think you’ll agree that a well-placed GIF is worth a thousand words. Add one of these puppies to your email and increase your response rate. At Wild Fig, we’ve had great success with these friendly little files. Plus, they make sending prospect emails a whole lot of fun!

Include a video

A study by Martech Advisor reveals that including video content in your email can increase click rates by a whopping 300%! Not taking advantage of this enormous asset, at least periodically, is shortsighted at best. And don’t overcomplicate things. It can be a simple video taken on your smartphone. Show your product “in the field” so your prospect can easily envision how it can work for them. Be sure to include the word “video” in your subject line and include a thumbnail of the video in your email so it captures the attention it deserves!

Take a witty approach

Stand Out Subject LinesWhen was the last time you received a sales email that actually made you laugh out loud? Let’s be honest. The vast majority of sales emails are lackluster at best…and tacky at worst. Clearly, this is an area where every company can stand to improve. Next time you compose an email to one of your prospects, leverage the “boring norm” to your advantage and poke fun at sales emails. A witty approach will certainly jar your prospect out of their sales-email-induced-coma and will leave them with a distinct impression of your business. Maybe this company isn’t like every other company. Maybe they have something truly unique to offer.

Find these and other creative ideas in one of our recent posts!

When you go the extra mile to make your emails memorable, you not only provide value but you also demonstrate creative outside-the-box thinking. This helps pique your prospect’s interest in your company and the way you do business and it’s one great way to encourage them to engage with your unique brand.

Rock your prospect’s socks off at your next sales meeting

Maybe you can’t take a prospect to coffee or lunch in the traditional sense right now but you can host a virtual coffee or lunch meeting. Get creative and send your prospect a virtual Caribou or Starbucks gift card and invite them to a virtual meeting over a cup of joe. Or consider utilizing Uber Eats to deliver lunch to your prospect and host a virtual lunch meeting. If you’re looking to encourage prospects who are reeling from the devastating effects of COVID-19, Send Out Cards allows you to send personalized cards and gifts—an easy way to encourage someone across the miles…or just across town.

Craft killer content that people actually want to read

Your prospects and customers are hungry for valuable information that addresses their pain points and helps them grow their businesses. (Probably the same reason you’re reading this post right now!) Create content in the form of blogs, ebooks, guides and checklists and encourage your sales team to utilize them to get in front of your prospects. These pieces of content can be shared as articles on LinkedIn to increase your credibility and help establish trust. You can also add pop-ups to your website and invite website visitors to give their contact information in exchange for these valuable resources.

Remember, the ultimate goal is to break through the “noise” and provide value for your prospects at every turn. With attention-grabbing emails and valuable content, your sales team will increase their number of leads and get more sales appointments on the calendar. But it doesn’t stop there. By running creative sales meetings, you can continue to warm up your leads and move them through the sales funnel.

Interested in more ways you can generate leads and grow your business during this crazy time? Schedule a complimentary strategy session with Jen here!

Wild Fig Marketing is your digital marketing agency. Whether you’re looking for marketing help in the form of website design, sales or process automation, content marketing, email marketing or lead generation, we have the knowledge and experience to help you rock your brand.

Coronacoaster

RECONFIGURING YOUR SALES STRATEGY AS WE RIDE THE CORONACOASTER

RECONFIGURING YOUR SALES STRATEGY AS WE RIDE THE CORONACOASTER 900 600 Jen Hiltunen

The coronavirus has certainly taken us all on a ride this year, hasn’t it? But as with any major life disruption, there are opportunities hidden in the chaos. It’s just a matter of finding them.

The pandemic offers the opportunity to take stock of your business—what you’re doing well, what needs some work, and what you could be doing but aren’t—and make adjustments so you can keep moving forward. In this blog, we invite you to take a look at your sales strategy—to rethink both what you’re selling and how you’re selling it—so you can keep the leads coming in and your sales numbers high.

Pay Attention to Changing Customer Needs

Sales are what connect your offerings to the market. To make that connection, you need to keep a pulse on your customers’ needs.

Lifestyle shifts due to the pandemic mean customer needs have changed. Ask yourself: “What do my customers need (or want) that they aren’t getting?” Or, perhaps even more importantly, “What are they getting from my competitors that I’m not offering?” Use those insights to inform your strategy.

This is a chance to learn more about the issues that drive greater or reduced use of your products, identify new problems you could help customers solve, and build a strategy that adapts your offerings to capitalize on these things. It’s an opportunity to get clear about the issues that are likely to drive customer buying choices.

Adjust Your Messaging

Next, consider how you can reposition your product or service to solve your customers’  problems or concerns. How can you communicate to your prospects the ways in which you can help them adjust to the changing environment?

Reframe the way you sell so you are focusing on the most urgent concerns of your prospects, such as pandemic-related business disruptions, problems with their supply chain, or how to lead their remote or hybrid workforce.

Be careful though—you don’t want to come off like you are taking advantage of the pandemic to make some extra cash. Rather, your messaging should communicate that you understand what your prospects are dealing with and you want to help. It can be a fine line.

Continually reassess your messaging to ensure you are being sensitive to the situation and are infusing your communication with empathy. Offer genuine help and support, show gratitude, and look for ways to build relationships—not just sell products.

Use Technology to Improve the Sales Experience

The pandemic has caused us to move most of our sales interactions to video meetings or phone calls. Initially, the idea was to use virtual meetings as a patch until everything went back to normal. But what if we were to rethink that? Can we use these platforms to improve the sales experience, to make it more compelling for our prospects and clients? The answer, as you can probably guess, is yes.

Virtual interactions offer the opportunity to create a whole new experience for prospects and customers. Virtual meetings make it much easier to bring in industry experts or customer support staff to provide greater expertise and insight into our customers’ pain points. They also make it easier to connect customers with company leaders to address concerns and give customers an over-the-top service experience.

And if you think that embracing virtual interactions will only benefit customers, you’d be wrong. According to a recent Hubspot survey, 64% of sales leaders who adopted a hybrid or fully remote sales model this year hit or exceeded their revenue targets. And in a year like we’ve had, those are excellent numbers.

Think about how your sales experience can deliver value for your leads and prospects or help your customers gain insight into the challenges and opportunities the virus has brought about. Design your sales experience to help them think through the problems they are experiencing and come up with new solutions that could benefit their business.

Don’t Overlook the Details

As we move to a more virtual sales experience, it’s important to continue connecting with prospects and clients in memorable, tangible ways. It may take some advance planning and forethought, but even small, thoughtful details can make all the difference.

A few ideas:

  • Ship physical samples, models, or prototypes to clients, then follow up with a phone or video call.
  • Use video to offer value—record video blogs, tutorials, webinars, customer testimonials, interviews, product videos, and so on to share with your prospects.
  • Send a thank-you card after your initial meeting instead of just an email.
  • Send your prospect a bag of gourmet coffee so they can enjoy a cup during your Zoom call.
  • Have lunch delivered during your virtual meeting so you can eat together.
  • Invite them to join you in a virtual wine tasting, chocolate tasting, and so on as a way to connect further and enjoy something fun together.

Offer your prospects creative, unique ways to interact with you, and use up some of that travel budget you aren’t using right now anyway.

Try New Tools and Prospecting Strategies

LinkedIn Lead Generation

If your usual lead generation routes have dried up during the pandemic, it’s time to switch things up. There are still great leads out there—you just have to know where to find them.

Here at Wild Fig, we have had the most success using LinkedIn campaigns. Over the past year, we have run a new campaign every 8 weeks or so, resulting in some of our biggest sales of the year. All in all, we have generated nearly $200,000 in annualized revenue just from LinkedIn campaigns! We have also added 958 new contacts to our email database—giving us a lot of potential for new clients in the future.

Want to explore LinkedIn campaigns to see if they could be a good fit for you? Learn more here or schedule a connect and explore call to talk further. We look forward to working with you to generate leads and boost your sales!