Guest Blogger & Expert: Janet E Johnson, This post was originally published on September 30, 2013 and updated on February 22, 2021.
I recently asked my clients and prospects what questions they had when it came to blogging. There were 3 main questions that most people had. I asked my friend, Janet E. Johnson a social media and blogging expert for her input on these 3 questions. Here’s what she had to say…
Do you need a large following of subscribers on your blog in order for it to have positive affect on your business?
No, there are multiple ways to get your blog seen. Personally, I’d rather have one subscriber on my blog and thousands on my email list. People are not using feeds like they used to. Even Google realized this because they shut down the Google Reader.
So I would not worry about subscribers on the blog as much as subscribers to your email list. I make sure readers see my email opt-in form on my blog multiple times. I have it on the side bar, in the blog post and at the end of the blog post. They won’t miss it. Other ways get people to your blog is consistency, search engine optimization, social media, guest blogging and blog sharing sites like I discuss in number 3 (below).
How often should you be blogging in order to increase your search engine rankings?
The frequency below found on About.com.
- For maximum growth: post multiple times per day to drive the most traffic (3-5 times or more is considered best for power bloggers).
- For steady growth: post at least once per day.
- For slower growth: publish at least every 3 days or 2-3 times per week.
- For very slow growth: posting less frequently than 2-3 days per week is most appropriate for bloggers who maintain blogs as a hobby with no strategic plans for growth
Here’s my take on the above list. It completely depends on your goals! If you are a small business, not a blogger, you still should blog. And you can get amazing results with consistent content, even if it is 3-4 times per month. I know this first hand. My husband is a general contractor, so about a year ago I started blogging there 2-4 times per month consistently. Our goal is every other Tuesday and sometimes more. His search results for local listings on Google have grown to the top positions for multiple keywords that we focused on in our posts. This leads me into my next point, optimizing each post for specific keywords.
For search rankings, it is not as much about how often you blog. It is more about consistency and making sure each blog post is specific to ONE Keyword. You can write one post well and get it ranked immediately if you do the pieces right. I suggest the WordPress SEO plugin by Yoast. With this tool, you can put in the specific keyword and it tells you where you need to have the keyword in your post for proper optimization.
Where can I find great copy from other bloggers to repost on my blog site?
My favorite website to connect with other bloggers and share their content is triberr.com. Triberr is a community of talented bloggers and influencers that have come together to read and share great content. And it’s FREE! You can share excellent blog posts to all your social sites directly from inside triberr.com. There are different tribes you can connect with to follow bloggers in your niche.
They also have a WordPress plugin to reblog right on your own website. When you set this up, it is like having a guest post without all the extra effort of finding someone. Plus, your content gets shared and reblogged. It is a robust system that simplifies the blogging world. Here’s a sample of a post that I thought was excellent content by Mike Allton, so I did a ‘reblog’ on my website. All I have to do is hit the button ‘reblog’ (see image below) and it automatically saves into my drafts. So I added the image, bolded some text and add credit to the author. Amazing, huh? There’s even more and I feel I could go on and on, but head over and sign up for yourself.