Blog

HOW EBOOKS CAN GENERATE LEADS FOR YOUR BUSINESS 900 600 Jamie Beebe

HOW EBOOKS CAN GENERATE LEADS FOR YOUR BUSINESS

Lead generation: it’s a constant need for a growing business. Without quality leads, your growth will stagnate and you’ll go nowhere fast. For most businesses, lead generation is the number one goal for their marketing dollars — in fact, in 2016, 85% of B2B marketers put lead generation at the top of their content marketing…

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USING LINKEDIN TO GROW YOUR BUSINESS 900 600 Amy Judge

USING LINKEDIN TO GROW YOUR BUSINESS

LinkedIn is today’s yellow brick road to business growth. 61 million LinkedIn users are senior-level influencers and 40 million are in decision-making positions. If you want to grow your business, you have to go where the right people are. If you’re not on LinkedIn or you’re not maximizing its capabilities, you’re missing out on tremendous…

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TOP 5 BENEFITS OF WORKING WITH A MARKETING COMPANY THAT SERVES MULTIPLE INDUSTRIES 900 600 Kari Switala

TOP 5 BENEFITS OF WORKING WITH A MARKETING COMPANY THAT SERVES MULTIPLE INDUSTRIES

Recently, we lost the opportunity to work with a new customer. When we asked why they chose a different marketing agency, they said it was because that company focused solely on their industry, so they’d potentially know how to help them better than we could. We understood their reasoning and agree that identifying a niche…

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LinkedIn Lead Generation
15 COMPELLING CONTENT IDEAS TO BOOST YOUR BUSINESS ON LINKEDIN 900 600 Kari Switala

15 COMPELLING CONTENT IDEAS TO BOOST YOUR BUSINESS ON LINKEDIN

LinkedIn is the top professional networking site in the world, with 675 million monthly users worldwide. But with 30 million companies posting on the site, how do you make your business stand out? To get you on the right track, we’ve compiled a list of content ideas to help boost your business on LinkedIn and…

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Customer Relationship Management
HOW TO USE A CRM TO HELP GROW YOUR BUSINESS 900 600 Jen Hiltunen

HOW TO USE A CRM TO HELP GROW YOUR BUSINESS

Do your sales and marketing efforts feel a bit, well, flimsy? Are you concerned that prospects and sales opportunities are falling through the cracks? Or maybe you’re stressed trying to manage all the ins and outs of your customer relationships. Then you, my friend, need a CRM. “CRM is the fastest growing software market today.…

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STRATEGIES TO HELP CUSTOMERS FIND YOU ONLINE 900 600 Maddi Koenig

STRATEGIES TO HELP CUSTOMERS FIND YOU ONLINE

Did you know that 67% of a customer’s journey happens online? More and more, consumers are doing online research before making any kind of decision to purchase products or hire services. If you’re not showing up prominently in online search results and social media, it’s unlikely that potential customers will find you. To really attract…

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OUR FAVORITE MEMES OF QUARANTINE 900 600 Amy Judge

OUR FAVORITE MEMES OF QUARANTINE

From home haircuts to homeschooling, from TP to PJs and evvvvvvverything in between, these are some of our team’s favorite, most laugh-worthy quarantine memes. So put on some comfy clothes (oh wait,  they’re on), pull up a chair, pour yourself a dri- uh, a cup of coffee, and settle in for some funnies. Passing on…

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CORONAVIRUS CONTENT TRENDS 900 600 Mindy Traylor

CORONAVIRUS CONTENT TRENDS

and Ways to Adjust Your Content Marketing Strategy Accordingly In light of the coronavirus pandemic, it seems like everything is changing. Three months ago, we didn’t think twice about meeting a friend for lunch, catching a Friday night movie or snatching up tickets to a show or sporting event. Now, many of us would sell…

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ADJUSTING YOUR B2B MARKETING STRATEGY DURING AN ECONOMIC DOWNTURN 900 600 Kari Switala

ADJUSTING YOUR B2B MARKETING STRATEGY DURING AN ECONOMIC DOWNTURN

In the best of times, a comprehensive marketing strategy is vital to the success of your business. In an economic downturn it becomes even more crucial. You need a marketing strategy that focuses on the needs and wants of your target market, and those needs and wants change during a downturn. To stay on the…

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BLOGS: A MARKETING STRATEGY MUST-HAVE 900 600 Mindy Traylor

BLOGS: A MARKETING STRATEGY MUST-HAVE

Blogging is an investment in your business. And blogs don’t have to be overwhelming! In a recent study by Orbit Media Studios, it takes an average of 3 hours and 57 minutes to write a blog post. Theme Grill reports that blog posts between 300-600 words strike the balance between being highly shareable and ranking…

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