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WHY CONTENT MARKETING IS CRITICAL FOR RENEWABLE ENERGY COMPANIES 900 600 Kari Switala

WHY CONTENT MARKETING IS CRITICAL FOR RENEWABLE ENERGY COMPANIES

In 2015, the United Nations General Assembly created a list of 17 worldwide sustainability goals as a “blueprint to achieve a better and more sustainable future for all.” U.N. Sustainable Development Goal #7 exists to “ensure access to affordable, reliable, sustainable and modern energy for all.” This goal intersects the rising costs of crude oil…

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shorten a long sales cycle
STRATEGIES TO HELP RENEWABLE ENERGY COMPANIES SHORTEN A LONG SALES CYCLE 900 600 Kari Switala

STRATEGIES TO HELP RENEWABLE ENERGY COMPANIES SHORTEN A LONG SALES CYCLE

The goal of the sales cycle is to move a contact from prospect to client as quickly and efficiently as possible. But you don’t just want to close a sale—you want to build relationships with those prospects with the hope of making them long-term clients, right? What if we told you that you can improve…

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WHAT WE’RE THANKFUL FOR THIS YEAR! 900 600 WildFigAdmin

WHAT WE’RE THANKFUL FOR THIS YEAR!

We were inspired by our friends at Showcraft to share what we’re thankful for this year…and what a year it has been for all of us. We hope you enjoy this article and that it encourages you to pause and take a moment to count your blessings and think about all you have to be…

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BE CREATIVE AND GET YOUR PROSPECT’S ATTENTION 900 600 WildFigAdmin

BE CREATIVE AND GET YOUR PROSPECT’S ATTENTION

During this chaotic time, people are more stressed and distracted so you have to work harder to get your prospect’s attention. This means drawing from your creative well to come up with outside-the-box ideas you can incorporate into your company’s communication. Let’s take a look at how you can do this via three main communication…

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Coronacoaster
RECONFIGURING YOUR SALES STRATEGY AS WE RIDE THE CORONACOASTER 900 600 Jen Hiltunen

RECONFIGURING YOUR SALES STRATEGY AS WE RIDE THE CORONACOASTER

The coronavirus has certainly taken us all on a ride this year, hasn’t it? But as with any major life disruption, there are opportunities hidden in the chaos. It’s just a matter of finding them. The pandemic offers the opportunity to take stock of your business—what you’re doing well, what needs some work, and what…

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Subject Line
CREATING A POWERFUL SUBJECT LINE 900 600 Kari Switala

CREATING A POWERFUL SUBJECT LINE

This post was originally published on June 21, 2017 and updated on October 5, 2020. I think we would all agree that it doesn’t matter how informative, inspiring and all-around incredible your email content is if no one opens your email, right? If that’s the case then the big question is – how can you…

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Repurposing old blogs
HOW CAN I REPURPOSE MY CONTENT? 900 600 Kari Switala

HOW CAN I REPURPOSE MY CONTENT?

It can be a struggle to consistently come up with new content that is relevant to your audience—content that makes them want to engage with you. Did you know you can repurpose your old blog posts and other resources rather than constantly creating new content? Repurposing past blog articles, ebooks/guides, or even webinars can help…

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Online Reviews
WHY ONLINE REVIEWS ARE AN ESSENTIAL PART OF BUSINESS GROWTH 900 600 Jen Hiltunen

WHY ONLINE REVIEWS ARE AN ESSENTIAL PART OF BUSINESS GROWTH

Your online reputation plays a crucial role in attracting new customers. The look and functionality of your website, the content on your blog, and how active you are on social media all contribute to how you are seen online, but the biggest factor affecting your online reputation is customer reviews. Reviews on social media or…

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HOW EBOOKS CAN GENERATE LEADS FOR YOUR BUSINESS 900 600 Jamie Beebe

HOW EBOOKS CAN GENERATE LEADS FOR YOUR BUSINESS

Lead generation: it’s a constant need for a growing business. Without quality leads, your growth will stagnate and you’ll go nowhere fast. For most businesses, lead generation is the number one goal for their marketing dollars — in fact, in 2016, 85% of B2B marketers put lead generation at the top of their content marketing…

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USING LINKEDIN TO GROW YOUR BUSINESS 900 600 Amy Judge

USING LINKEDIN TO GROW YOUR BUSINESS

LinkedIn is today’s yellow brick road to business growth. 61 million LinkedIn users are senior-level influencers and 40 million are in decision-making positions. If you want to grow your business, you have to go where the right people are. If you’re not on LinkedIn or you’re not maximizing its capabilities, you’re missing out on tremendous…

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