Digital Marketing Secrets….REVEALED! 900 600 Kari Switala

Digital Marketing Secrets….REVEALED!

Please Join Us – The Digital Marketing Secrets Conference top secret red square grungy vintage isolated stamp If you own or operate a business, you will want to keep Tuesday, October 20th, clear on your schedule. That is when I, along with several other marketing experts, will be delving into some of the top digital…

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The POWER of Recommendations & Social Proof 900 600 Kari Switala

The POWER of Recommendations & Social Proof

One month ago I posted a recommendation for a fellow BNI member (and member of my A-Team) on LinkedIn. Within minutes, literally, I received a LinkedIn message from one of my connections inquiring about my fellow BNI member to see if she’d be a good fit for a project he had. Of course, I said,…

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Lemonade Stands Are on the Rise! 900 600 Kari Switala

Lemonade Stands Are on the Rise!

It’s summertime in Minnesota…which means we can finally exchange our winter boots and icy roads for flip flops and road construction. In our neighborhood we are fortunate enough (insert sarcastic look here) to have 2 of the 3 entrances to our neighborhood closed due to major road construction projects for the entire summer. While us…

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Fascinate Your Prospects 321 321 Kari Switala

Fascinate Your Prospects

Guest Blogger: Tara Schmakel, The Once Timid Networker “In a competitive environment, the most fascinating option always wins. Always.”- Sally Hogshead We have only seconds to capture someone’s attention and when we do, we want to keep it. However there are many things that get in the way of keeping our targets attention. Distraction, commoditization…

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Are You Missing an Opportunity? 900 600 Kari Switala

Are You Missing an Opportunity?

I recently hosted an in-home women’s clothing party. Timing of this event could not have been any better, as it was the night before my presentation on “Increasing Your Referral Opportunity”. Let me set the stage. It was 6:00 on a Wednesday night and I had wine, chocolate treats, and fun appetizers for guests. One…

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To upgrade or not to upgrade? That is the question… 900 600 Kari Switala

To upgrade or not to upgrade? That is the question…

To upgrade or not to upgrade? When I’m asked this question, my first response is, “It depends…are you actively using Linkedin already?” Upgrading to Linkedin premium has a lot of advantages, but it’s not a golden key. You have to be engaged on Linkedin to experience the benefits of the premium version. If you are…

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Yelp…A Whole New Player! 900 601 Kari Switala

Yelp…A Whole New Player!

Get Involved on Yelp for a Digital Take on a Proven Marketing Method In today’s world of flashy promotions, PR stunts, and a near-constant stream of media advertising, word-of-mouth still remains the highest form of marketing. This is primarily due to trust – if a friend or family member suggests a brand, you’re more likely…

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It’s a Girl…I mean it’s a Wild Fig! 900 600 Kari Switala

It’s a Girl…I mean it’s a Wild Fig!

Well…it’s official! It’s a girl, I mean it’s a Wild Fig. Yes, after a few challenging weeks of trying to rename my business, I’ve finally selected my new company name…Wild Fig Marketing. Wild Fig Marketing was chosen because it’s a name that reflects what I’m most passionate about…building deep-rooted relationships! The Wild Fig Tree in South Africa has the deepest…

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To Recommend or Not To Recommend…that is the question? 900 600 Kari Switala

To Recommend or Not To Recommend…that is the question?

 One of the questions I hear most often in my Powerhouse Profiles & Profitable Prospecting Workshop is…how do I get more recommendations? Well…the answer is simple, you have to give in order to get. Remember the law of reciprocity? If not, here’s a quick recap: The Law of Reciprocity means: to give and take mutually; to return…

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Top Tradeshow Items & Tips for 2014 900 600 Kari Switala

Top Tradeshow Items & Tips for 2014

Guest Blogger: Cathy Verhage, Casta Marketing Group Cathy Verhage is the Owner of Casta Marketing Group, Inc.  They’ve been in business for 11 years and pride themselves on providing exceptional service.  They help their customers brand their logo identity with promotional products and corporate apparel.  Some of their loyal customers include MOM Brands, RBC, Culligan,…

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