Every business owner’s dream is to have a brand so rock solid that their customers largely do the marketing for them. Think about Colgate vs. Crest. For the most part, Americans choose one or the other and base their decision on what they have always used. But is one toothpaste truly better than the other? Who knows and, quite frankly, who cares. You’re going to buy the one you feel more connected with. Now, while you may not have millions of dollars to sink into innovation and advertising, don’t get discouraged! Small businesses have a tool at their disposal that’s more engaging than has ever existed, and it’s largely free! Social media.
It seems social media is never going to go away. I know, I know. You’re quitting Facebook. And you mean it this time. But before you delete your online life, consider this: there are more than 1.86 billion active users on Facebook right now. And that’s from Forbes.com, so it has to be true. Social media should be an integral part of your marketing strategy because you can connect, engage, and build a loyal base by reaching multiple people at once. Not to mention your ROI! Social media platforms now have built in tracking so you can see which advertising efforts work and which ones don’t. You can’t do that with traditional forms of advertising, which tend to cost thousands of dollars. So, now that I’ve convinced you to keep your business on social media, let’s go over some steps on how to use these nifty tools.
Solve a burning problem
This is how you initially get people engaged. Check out Gekks no show socks as an example. When their sponsored content promised to solve every problem I’ve ever had with trying to achieve the sockless look, I had to find out more. I went to their website, ordered their product, and can’t stop telling people about them.
Always invite your audience to like or follow your business’s page. Even though they may love your product, there’s still a chance they haven’t followed you online yet. I literally just liked the Gekk’s Facebook page and have been using their product for a couple of years. Also, don’t ignore your audience. Make up contests, provide special offers, and communicate with your customers.
Practice your customer service
Your social media platform is an excellent way to consistently thank your customers. 10% off is a thank you gift I have a hard time passing up! Additionally, when a fusspot begins to speak up, you can immediately and publicly offer a solution. Think of how that will make your company look to potential customers. People who haven’t done business with you yet will go in knowing the type of customer service they can expect from you. That’s a unique opportunity to start a business relationship with a high level of trust.
Cultivating your customers on social media doesn’t have to be challenging. In fact, it should feel natural because your audience wants to work with someone authentic. All of these hints will strengthen brand loyalty, but the bond with your customers will be even stronger when they feel like they know the person behind the product.
The majority of our customer base here at Wild Fig Marketing is made up of small businesses. So we understand the challenge of wearing too many hats and having a full plate. Managing your social media platforms is important, but it also takes time. If you find social media consistently moves down on your priority list, consider contacting us to see how we can help. And we would be remiss if I didn’t ask you to follow us on Facebook.