Email remains a significantly more effective way to acquire customers than social media — nearly 40 times that of Facebook and Twitter combined. Source: McKinsey & Company
Email marketing was reported as the #1 most-effective tactic for lead nurturing by top-performing B2B marketers. Source: Forrester Research
Studies consistently affirm the success of email marketing.
Email marketing is essential to building engagement with customers, prospects and referral partners. A strong connection means increased retention rates and greater referral potential for both B2B and B2C firms.
Another benefit? Automated metrics allow you to evaluate and consistently improve your message. We’ll track open and click-through rates to maximize email performance.
Our email marketing services include:
- Monthly emails – We develop a content strategy, write, assemble and send newsletters and provide reports.
- Targeted email campaigns – We send emails to specific segments of your list based on their status in the sales cycle.
- We also deliver custom auto-responders, birthday promotions and more.