About Us

"As the Founder and Chief Creative Officer at Wild Fig Marketing, I take every opportunity to learn and grow as a leader. It’s my greatest joy to watch my team expand and flourish both personally and professionally while serving our clients and helping their businesses succeed. I love helping my clients discover that marketing can be fun!

I’m an avid reader and an ardent author working on my second book! If you don’t find me squirreled away reading or writing, I’m probably crushing it on the pickleball court, kayaking, paddleboarding, pontooning, scrapbooking, painting, or designing t-shirts. I’m wild about dogs and an all-around animal lover, with the important exception of snakes. I live the Northwoods dream with my hubby and Chief Propeller Head, Kevin, our son, Sam, and our four-legged friends, Lucy and Murphy. Our oldest son, Max, lives in the Twin Cities."

Kari Switala

Chief Creative Officer

"My job is so awesome! As Wild Fig’s Chief Propeller Head, I love leveraging my 28 years of marketing systems and IT experience to help our clients automate their businesses. Automation gives clients their time back and guarantees smooth and orderly processes. Some of the automated systems I build give clients as much as a week off each month! That is HUGE, and I love delivering that news. I also fulfill the role of business manager and HR at The Fig and love working with our talented team!

In my spare time, I love working in my woodshop, jamming on the guitar, listening to music, fishing and boating, and enjoying the great outdoors."

Kevin Switala

Chief Propeller Head

"I love being part of the Figgy team as a Senior Marketing Coordinator. It allows me to explore my creative side and come up with fresh marketing ideas. I love the wide variety of clients we work with and teaming up with businesses from different fields to help them turn their ideas into successful growth plans. The Figgy team feels like family to me, and I love working together to create something amazing.

When I'm not working, I love spending quality time with my family, including my husband and three active boys. I also enjoy diving into a good fiction novel or hitting my home gym for an invigorating weightlifting session. Cooking and baking are two of my other passions - I love experimenting with different flavors and techniques to create delicious meals and treats that bring joy to those around me."

Amy Judge

Senior Marketing Coordinator

"If there was one word to describe my job, it would be “variety.” As a Senior Content Writer at Wild Fig, I get to spend my days writing and editing all types of content for clients across a wide range of industries. I love learning about each client’s business and creating written pieces that clearly express who they are, what they do, and how they help their clients. I’ve always loved to write, and the fact that I get paid to do it still blows my mind — little Jamie would never have imagined she’d get to do something so fun! Even better, I get to do it with the best coworkers on Earth.

When I’m not typing away at my computer, I’m usually in the kitchen baking for my blog (northernginger.com), hiking the trails near my house in Duluth, reading stacks of books, learning Korean, browsing the internet for a dog to adopt, doing yoga, daydreaming about writing a novel, making travel plans, or laughing with dear friends over delicious food. Life is a weird, wild ride, and I wouldn’t have it any other way!"

Jamie Beebe

Senior Content Writer

"As a marketing strategist, I love that I get to work closely and directly with our clients. Not only do I have the opportunity to get to know them, their team, and their mission, but I use that knowledge in strategic ways to help them grow their company. My 15+ years of experience in business development, consulting, and various leadership positions have given me the skills necessary to work creatively and effectively in my role at Wild Fig. On our Figgy team, I’m known for my competitive (and friendly) spirit, and for never turning down a challenge.

When I’m not developing engaging content, I'm hanging out with my family. We're either at home in western Wisconsin working on our farm, or we’re trucking down the interstate with our travel trailer in tow. My husband, Corey, and I have a goal to camp in all 50 states with our three kids, Maddie, Hudson, and Asher, and our Bernese mountain dog, Huckleberry, within the next eight years. 21 down and 29 to go!"

Sondra O'Day

Marketing Strategist

"I’ve loved to write for as long as I can remember. As a child, I would write stories for fun. I had a long-running dinosaur obsession and aspirations of being a paleontologist one day—great fodder for all those stories! In high school, I had a couple of original poems published in the National Library of Poetry. However, my proudest accomplishment was in high school when I won the “Greatest Mom in the World” essay contest, earning my amazing mom a day at the spa. What could be better than using your gifts and talents to bless others? That’s why, as a Content Writer for Wild Fig Marketing, I’m convinced I have the best job. I get to combine my English degree + my knack for words to help businesses like yours grow!

When I’m not working for The Fig, I love adventuring outdoors with my family. You can find me hiking local trails, swimming, kayaking, paddleboarding, or boating on area lakes. Anywhere with my hubby and three teenagers is my favorite place to be."

Mindy Traylor

Content Writer