About Us

Unleash your potential with a trusted marketing team at your fingertips.

SondraAbout Us
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You know you need marketing help to take your business to the next level, but you’re hesitant to try another marketing partner.


 In the past, you paid top dollar for lackluster results...and you got burned.

We Get It., We Really Do., That's Why We Do Things Differently.

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At Wild Fig

We’re relationship-oriented and we believe all successful relationships are built on trust.

We’ll take the time to get to know your personality, your voice, and your values.

We want to know your “why” — what motivates you to get out of bed every morning?

We want to know your biggest business challenges — you know, the ones you ruminate over at 3 AM!

We’ll also familiarize ourselves with your ideal client and their pain points.

From there...

Our digital marketing team will build a bridge of relevant messaging that connects you with a continuous stream of eager customers.

You get to be the guide that leads them to the perfect solution!

With over 15 years of experience helping hundreds of clients make meaningful connections, we believe our proven track record of success will instill the confidence you need to take the plunge…and start generating the growth you deserve!
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So who are we anyways?

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[ fig-ee ]

adjective

 

We are a group of creative, innovative, figgy individuals who delight in unifying our gifts to help our clients do better business. We partner with you to develop and implement an effective content marketing strategy that rocks your brand!

1. enthusiastic, spunky, and fun-loving
2. prone to simultaneous outbursts of quirkiness and genius

 

Fig cluster 3 Are You Ready to Get Figgy With It?

Learn more in our e-book “Top 7 Reasons to Outsource Your Digital Marketing”
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Our biz backstory 


Before there was Wild Fig Marketing, there was Magnetik Marketing. Before there was Magnetik Marketing, there was Kari Switala. And Kari had an idea. 💡

Kari loved marketing. She studied marketing in school and, henceforth, pursued marketing in many capacities, both volunteer and professional. She started up her own marketing company, Magnetik Marketing, in the early 2000s. Her original mission was to help her clients attract and retain their clients so they could benefit from these “magnetic” relationships and grow their businesses. 

A couple years into this endeavor, Kari changed her business name to Wild Fig Marketing and broadened her scope to include marketing strategy. She helped many solopreneurs leverage social media and email marketing to expand their reach. Shortly after this, she brought her IT-savvy Prince Charming, Kevin, on board to implement marketing automation. Seven years ago, Kari started hiring her team, while continuing to expand her services into several other areas including blogging, website design, and fractional CMO. 

Let's Connect!  See Our Services

 

About Us Backstory 3
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What’s with the wild fig analogy?

The wild fig tree has the deepest root system of any tree in the world. In fact, its roots can burrow 400 feet into the earth…or more!

Isn’t that incredible?!

At Wild Fig, we value deep roots, both with our clients and with each other. We believe that deeply rooted relationships are sweet, impactful, and life-giving. 

Our clients are never just numbers to us. If you’re looking for a friend in your trusted marketing partner, you’ll love working with our team!

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The Figgy Team

Kari Switala About 2024
Kari Switala
Chief Creative Officer
Kevin Switala 2024 - 2
Kevin Switala
Chief Propeller Head
Amy Judge 2024 - 2
Amy Judge
Creative Director
Jamie About Updated 2024-1
Jamie Beebe
Senior Content Writer
Katarina About 2024
Katarina Klem
Marketing Strategist
Sondra About 2024 - 2
Sondra O'Day
Marketing Strategist
Mindy About 2024
Mindy Traylor
Content Writer

The Figgy Friends

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Huckleberry

Favorite activity: napping and eating

Bad habit: hugging your ankles when you’re walking

One word that describes him: putz

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Murphy

Favorite activity: wrestling with his sister and his humans

Bad habit: eating poop

One word that describes him: loving

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Lucy

Favorite activity: sitting on ‘her’ deck guarding our house
Bad habit: stealing her brother’s bones, toys, etc.
One word that describes her: diva

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Norbert Sourdough Starter III (a.k.a., "Norbie")

Favorite activity: sitting in warm places and making delicious bread
Bad habit: refusing to do anything when he's too cold
One word that describes him: diva

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Bailey

Favorite activity: chasing tennis balls

Bad habit: dragging dead critters out of the woods

One word that describes her: goofy 

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Lester

Favorite activity: playing with his stuffed chicken

Bad habit: barking at the tiniest sounds

One word that describes him: vigilant

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Eden

Favorite activity: napping in the sunshine

Bad habit: climbing the curtains

One word that describes her: mischievous

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Cooper

Favorite activity: herding with his mom

Bad habit: stealing food

One word that describes him: velcro (always attached)

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Ruby

Favorite activity: chasing balls/running

Bad habit: terrible leash walker

One word that describes her: sassy

Ruby
Tenley

Favorite activity: galloping and jumping

Bad habit: won’t stand quietly in the trailer unless it's moving

One word that describes him: honest

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Amy's Feral Children

Oh, wait. Is this not the right section...should I have added them elsewh....does this not count...?

No?

...My Bad.

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