About Us
Unleash your potential with a trusted marketing team at your fingertips.
You know you need marketing help to take your business to the next level, but you’re hesitant to try another marketing partner.
In the past, you paid top dollar for lackluster results...and you got burned.
We Get It., We Really Do., That's Why We Do Things Differently.
At Wild Fig
We’re relationship-oriented and we believe all successful relationships are built on trust.
We’ll take the time to get to know your personality, your voice, and your values.
We want to know your “why” — what motivates you to get out of bed every morning?
We want to know your biggest business challenges — you know, the ones you ruminate over at 3 AM!
We’ll also familiarize ourselves with your ideal client and their pain points.
From there...
Our digital marketing team will build a bridge of relevant messaging that connects you with a continuous stream of eager customers.
You get to be the guide that leads them to the perfect solution!
With over 15 years of experience helping hundreds of clients make meaningful connections, we believe our proven track record of success will instill the confidence you need to take the plunge…and start generating the growth you deserve!
So who are we anyways?
figgy
[ fig-ee ]
adjective
We are a group of creative, innovative, figgy individuals who delight in unifying our gifts to help our clients do better business. We partner with you to develop and implement an effective content marketing strategy that rocks your brand!
1. enthusiastic, spunky, and fun-loving
2. prone to simultaneous outbursts of quirkiness and genius
Are You Ready to Get Figgy With It?
Learn more in our e-book “Top 7 Reasons to Outsource Your Digital Marketing”
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Our biz backstory
Before there was Wild Fig Marketing, there was Magnetik Marketing. Before there was Magnetik Marketing, there was Kari Switala. And Kari had an idea. 💡
Kari loved marketing. She studied marketing in school and, henceforth, pursued marketing in many capacities, both volunteer and professional. She started up her own marketing company, Magnetik Marketing, in the early 2000s. Her original mission was to help her clients attract and retain their clients so they could benefit from these “magnetic” relationships and grow their businesses.
A couple years into this endeavor, Kari changed her business name to Wild Fig Marketing and broadened her scope to include marketing strategy. She helped many solopreneurs leverage social media and email marketing to expand their reach. Shortly after this, she brought her IT-savvy Prince Charming, Kevin, on board to implement marketing automation. Seven years ago, Kari started hiring her team, while continuing to expand her services into several other areas including blogging, website design, and fractional CMO.
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What’s with the wild fig analogy?
The wild fig tree has the deepest root system of any tree in the world. In fact, its roots can burrow 400 feet into the earth…or more!
Isn’t that incredible?!
At Wild Fig, we value deep roots, both with our clients and with each other. We believe that deeply rooted relationships are sweet, impactful, and life-giving.
Our clients are never just numbers to us. If you’re looking for a friend in your trusted marketing partner, you’ll love working with our team!
The Figgy Team
"As the Founder and Chief Creative Officer at Wild Fig Marketing, I take every opportunity to learn and grow as a leader. It’s my greatest joy to watch my team expand and flourish both personally and professionally while serving our clients and helping their businesses succeed. I love helping my clients discover that marketing can be fun!
I’m an avid reader and an ardent author working on my second book! If you don’t find me squirreled away reading or writing, I’m probably crushing it on the pickleball court, kayaking, paddleboarding, pontooning, scrapbooking, painting, or designing t-shirts. I’m wild about dogs and an all-around animal lover, with the important exception of snakes. I live the Northwoods dream with my hubby and Chief Propeller Head, Kevin, our son, Sam, and our four-legged friends, Lucy and Murphy. Our oldest son, Max, lives in the Twin Cities."
"My job is so awesome! As Wild Fig’s Chief Propeller Head, I love leveraging my 28 years of marketing systems and IT experience to help our clients automate their businesses. Automation gives clients their time back and guarantees smooth and orderly processes. Some of the automated systems I build give clients as much as a week off each month! That is HUGE, and I love delivering that news. I also fulfill the role of business manager and HR at The Fig and love working with our talented team!
In my spare time, I love working in my woodshop, jamming on the guitar, listening to music, fishing and boating, and enjoying the great outdoors."
"I am extremely excited to be a part of the Figgy team, serving as both a Creative Director and Marketing Coordinator. What really drives me and keeps me going is the chance to tap into my creative side, which allows me to create innovative marketing campaigns. I take pride in the diverse range of clients we work with, and I enjoy collaborating with businesses across different industries to help them turn their ideas into successful growth strategies. The Figgy team is like a family to me, and I value every opportunity we have to create together.
When I'm not working, I love spending quality time with my family, including my husband and three active boys. I also enjoy diving into a good fiction novel or hitting my home gym for an invigorating weightlifting session. Cooking and baking are two of my other passions - I love experimenting with different flavors and techniques to create delicious meals and treats that bring joy to those around me."
"If there was one word to describe my job, it would be “variety.” As a Senior Content Writer at Wild Fig, I get to spend my days writing and editing all types of content for clients across a wide range of industries. I love learning about each client’s business and creating written pieces that clearly express who they are, what they do, and how they help their clients. I’ve always loved to write, and the fact that I get paid to do it still blows my mind — little Jamie would never have imagined she’d get to do something so fun! Even better, I get to do it with the best coworkers on Earth.
When I’m not typing away at my computer, I’m usually in the kitchen baking for my blog (northernginger.com), hiking the trails near my house in Duluth, reading stacks of books, learning Korean, browsing the internet for a dog to adopt, doing yoga, daydreaming about writing a novel, making travel plans, or laughing with dear friends over delicious food. Life is a weird, wild ride, and I wouldn’t have it any other way!"
"As a Marketing Strategist, I have the privilege of working with clients to identify the most powerful and effective content and the best way to deliver it. With my previous experience as a business education high school teacher and as a sales rep, I’m able to develop a mix of content that educates clients and helps them grow their businesses.
In my spare time, you’ll find me hanging out with my husband and kids, playing with our dogs, or riding my horse, Tenley. Tenley and I travel and compete in three-day eventing, and he’s growing up to be a lovely event horse. I also spend most of my summers outside working in my many gardens!"
"As a marketing strategist, I love that I get to work closely and directly with our clients. Not only do I have the opportunity to get to know them, their team, and their mission, but I use that knowledge in strategic ways to help them grow their company. My 15+ years of experience in business development, consulting, and various leadership positions have given me the skills necessary to work creatively and effectively in my role at Wild Fig. On our Figgy team, I’m known for my competitive (and friendly) spirit, and for never turning down a challenge.
When I’m not developing engaging content, I'm hanging out with my family. We're either at home in western Wisconsin working on our farm, or we’re trucking down the interstate with our travel trailer in tow. My husband, Corey, and I have a goal to camp in all 50 states with our three kids, Maddie, Hudson, and Asher, and our Bernese mountain dog, Huckleberry, within the next eight years. 21 down and 29 to go!"
"I’ve loved to write for as long as I can remember. As a child, I would write stories for fun. I had a long-running dinosaur obsession and aspirations of being a paleontologist one day—great fodder for all those stories! In high school, I had a couple of original poems published in the National Library of Poetry. However, my proudest accomplishment was in high school when I won the “Greatest Mom in the World” essay contest, earning my amazing mom a day at the spa. What could be better than using your gifts and talents to bless others? That’s why, as a Content Writer for Wild Fig Marketing, I’m convinced I have the best job. I get to combine my English degree + my knack for words to help businesses like yours grow!
When I’m not working for The Fig, I love adventuring outdoors with my family. You can find me hiking local trails, swimming, kayaking, paddleboarding, or boating on area lakes. Anywhere with my hubby and three teenagers is my favorite place to be."
The Figgy Friends
Huckleberry
Favorite activity: napping and eating
Bad habit: hugging your ankles when you’re walking
One word that describes him: putz
Murphy
Favorite activity: wrestling with his sister and his humans
Bad habit: eating poop
One word that describes him: loving
Lucy
Favorite activity: sitting on ‘her’ deck guarding our house
Bad habit: stealing her brother’s bones, toys, etc.
One word that describes her: diva
Norbert Sourdough Starter III (a.k.a., "Norbie")
Favorite activity: sitting in warm places and making delicious bread
Bad habit: refusing to do anything when he's too cold
One word that describes him: diva
Bailey
Favorite activity: chasing tennis balls
Bad habit: dragging dead critters out of the woods
One word that describes her: goofy
Lester
Favorite activity: playing with his stuffed chicken
Bad habit: barking at the tiniest sounds
One word that describes him: vigilant
Eden
Favorite activity: napping in the sunshine
Bad habit: climbing the curtains
One word that describes her: mischievous
Cooper
Favorite activity: herding with his mom
Bad habit: stealing food
One word that describes him: velcro (always attached)
Ruby
Favorite activity: chasing balls/running
Bad habit: terrible leash walker
One word that describes her: sassy
Tenley
Favorite activity: galloping and jumping
Bad habit: won’t stand quietly in the trailer unless it's moving
One word that describes him: honest
Amy's Feral Children
Oh, wait. Is this not the right section...should I have added them elsewh....does this not count...?
No?
...My Bad.