The Figgy Tips, Trends, Ideas Blog

Check out our blog posts for useful marketing tips, ideas and advice to super charge your business and watch it grow!

Ready for some fresh ideas? 

Subscribe to our blog!

illlustration showing a successful customer journey

5 min read

Behind the Scenes at Wild Fig, Part 2: Creating the Framework for a Successful Customer Journey

In our previous blog, I interviewed Kari Switala, our founder and chief creative officer, about Wild Fig’s sales process. Today, we'll continue our discussion by exploring what the customer journey...

Read More

4 min read

Behind the Scenes at Wild Fig, Part I: The Importance of Having a Well-Defined Sales Process

A company’s sales process is at the front end of any business and, depending on the quality of that process, can spell the difference between success...

Read More
psychology of color for website design

6 min read

How To Apply the Psychology of Color to Your Website Design

Did you know that as much as 90 percent of a person’s initial reaction to your brand could be based on the colors you use in your marketing...

Read More
someone logging into Facebook on their laptop

7 min read

8 Best Practices for Facebook Business Posts

A Facebook business page can be a valuable business-growing tool. But like any tool, if you’re not sure how to use it correctly, it won’t be all that...

Read More
brand awareness graphic

3 min read

Using Content To Establish Brand Awareness and Grow Your Business

In my interactions with current clients, I often field the question, “I’ve been posting regularly on social media. Why aren’t people reaching out to...

Read More
curly haired woman of color smiling at her desk while working on her laptop

4 min read

Our Best Tips for Creating a StoryBrand BrandScript That Reflects Your Business

Are you new to the StoryBrand framework? If so, the concept of a BrandScript can be a challenging one. But we’re here to help with our best tips for...

Read More
illustration of a computer with email symbols surrounding it, including a paper airplane flying away from it.

6 min read

How Often Should I Send Emails to My List?…And Other Common Email Marketing Questions!

I recently sat down with Kari, our founder and Chief Creative Officer, to discuss email marketing. Many of our clients have questions about its...

Read More
woman sitting on the floor working on a laptop holding coffee

4 min read

The Marketing 80/20 Rule: Why Your Content Should Be More Than a Sales Pitch

While the goal of marketing is to bring in customers and increase sales, that doesn’t mean you should be constantly shoving a sales pitch down your...

Read More
hand drawing a circle around a person icon on a clear screen.

5 min read

Narrow Your Focus for a Better Digital Marketing Strategy

If you’ve spent some time around our blog, you know we’re big fans of Donald Miller’s StoryBrand framework. Time and time again, we’ve driven big...

Read More
doctor at a desk writing, with a patient on the other side of the desk

4 min read

Fractional Marketing for Small Health Clinics and Hospitals: A Case Study

At Wild Fig, we love celebrating the successes of our clients. Whether it’s a big win or a small one, we can’t help but do a little dance 💃 when our...

Read More
blogging

5 min read

Why Should I Blog? 5 Key Ways Blogging Benefits Your Business

Why should I blog? If you've been asking this question, you've come to the right place! Yes, blogging does benefit your business — really, it does!...

Read More
psychology of conversion

4 min read

The Psychology of Conversion: 5 Strategies To Close Your Next Deal

Originally posted in August 2018; Updated June 2024 As humans, we all have innate psychological tendencies that affect our perspectives and choices....

Read More
illustration of a woman building a website using UX design principles

7 min read

Build a Better Website: 6 UX Design Principles To Inform Your Website Design

Building a new website for your business? Or thinking about redesigning your current site? While you’re choosing which theme, colors, photos, and...

Read More
know how you rank on google

3 min read

Want To Know How You Rank on Google? Try These Helpful Tools!

Today’s search engine algorithms are complex and ever-changing. Add that to the fact that 7.5 million blog posts and 337,080 petabytes of data are...

Read More
funny social media video ideas

4 min read

8 Funny Social Media Video Ideas for Your Business

Want to lighten up your social media marketing game? Try making funny videos with your team!

Read More