4 min read
A StoryBrand Home Page Success Story: Coordinated Business Systems
There’s nothing we love more here at WFM than a good client success story. Seriously — it’s better than that first morning cup of coffee. (And we...
10 min read
Key Factors Affecting Websites Today: A Three-Level Website Diagnostic Test
If your website feels like it should be doing more than it is … you’re probably right. But it’s also probably not your fault.
3 min read
Creating Offers People Want: 5 Tips To Improve Your Sales
If selling your product or service feels harder than it should, there’s a good chance the problem lies in one place: your offer.
6 min read
Blogging in 2026: It’s Not Dead, but It Has Evolved
In 2026 — an age seemingly ruled by AI and fear of change — blogging remains as useful as ever. It’s not dead, but it has changed.
3 min read
3 Things To Consider if You Want To Automate Your Sales and Marketing Efforts in 2026
When you run a business, you wear a lot of hats. In addition to doing the work your business is known for, you also need to follow up with leads,...
5 min read
Why User-Generated Content Is the Boost Your Marketing Needs This Holiday Season
Feeling the holiday season pressure?
4 min read
Meet HubSpot Credits: New Name, Same Great Tool To Boost Your Business
What’s the deal with HubSpot Credits? (*cue Seinfeld*)
9 min read
Automating the Customer Journey: An Interview With Wild Fig’s Kari Switala
Building a successful customer journey is vital for forming and maintaining strong customer relationships and business growth. And automation can...
6 min read
12 Fun and Festive Client Appreciation Ideas for the Holiday Season
Originally published in November 2022; Updated November 2025 🎶”It’s the most wonderful time of the year…”🎶 It’s the holiday season…the perfect time...
5 min read
Introducing Loop Marketing: HubSpot’s Solution for Growth in the AI Era
Marketing has entered a new age—one shaped by artificial intelligence, real-time personalization, and continuous connection.
6 min read
Using Key Metrics To Set [and Reach!] Your Email Marketing Goals
How do you know if your email marketing is working? (And what does “working” actually mean?) If you’ve been asking yourself these questions, you’ve...
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7 min read
10 Key Takeaways From the 2025 HubSpot Inbound Conference
Last month, Kevin (my husband and Wild Fig’s Chief Propeller Head) and I attended the HubSpot Inbound conference in San Francisco…and came home with...
5 min read
Choosing the Right Fractional Marketing Partner for Your Business
“Fractional marketing,” “fractional CMO,” “fractional marketing team”... if you’ve been paying attention to the marketing world even a little bit...
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7 min read
Do’s and Don’ts of Instagram Marketing for Your Business
Ready to make your business shine on Instagram? 🤩
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3 min read
What We’ve Been Working On for Our Clients: Gemstar® Manufacturing
Welcome to a new series where we’ll share some of the work we’ve been doing for our clients recently. If you’ve ever wondered what on earth we do all...