The Figgy Tips, Trends, Ideas Blog

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9 min read

Automating the Customer Journey: An Interview With Wild Fig’s Kari Switala

Building a successful customer journey is vital for forming and maintaining strong customer relationships and business growth. And automation can enhance that process…if you know how to apply it...

6 min read

12 Fun and Festive Client Appreciation Ideas for the Holiday Season

Originally published in November 2022; Updated November 2025 🎶”It’s the most wonderful time of the year…”🎶 It’s the holiday season…the perfect time...

Entrepreneurship Just for fun Stand Out From the Competition Client Appreciation

5 min read

Introducing Loop Marketing: HubSpot’s Solution for Growth in the AI Era

Marketing has entered a new age—one shaped by artificial intelligence, real-time personalization, and continuous connection.

Sales & Marketing Marketing Strategy Inbound Marketing

key metrics to set email marketing goals

6 min read

Using Key Metrics To Set [and Reach!] Your Email Marketing Goals

How do you know if your email marketing is working? (And what does “working” actually mean?) If you’ve been asking yourself these questions, you’ve...

Marketing Strategy Email Marketing

7 min read

10 Key Takeaways From the 2025 HubSpot Inbound Conference

Last month, Kevin (my husband and Wild Fig’s Chief Propeller Head) and I attended the HubSpot Inbound conference in San Francisco…and came home with...

Lead Generation SEO Marketing Strategy Inbound Marketing

$choosing the right fractional marketing partner$

5 min read

Choosing the Right Fractional Marketing Partner for Your Business

“Fractional marketing,” “fractional CMO,” “fractional marketing team”... if you’ve been paying attention to the marketing world even a little bit...

Fractional CMO

7 min read

Do’s and Don’ts of Instagram Marketing for Your Business

Ready to make your business shine on Instagram? 🤩

Social Media Marketing Marketing Strategy

$fractional marketing client$

3 min read

What We’ve Been Working On for Our Clients: Gemstar® Manufacturing

Welcome to a new series where we’ll share some of the work we’ve been doing for our clients recently. If you’ve ever wondered what on earth we do all...

Marketing Strategy Client Spotlight Fractional CMO

4 min read

How a Google Business Profile Boosts Your Local SEO

If you’re running a local business, you’ve probably asked yourself: How can I get more customers to find me online without spending a fortune on ads?...

SEO Marketing Strategy Stand Out From the Competition

8 min read

Why It’s Crucial To Humanize Your Brand in the Age of AI [+ 12 Ways To Do It]

With increased adoption of smart technology, AI, and automation, brands have the opportunity to accomplish more faster—potentially outperforming even...

Sales & Marketing Content Marketing Marketing Strategy Stand Out From the Competition

5 min read

Leveraging Technology To Improve Sales: Our Favorite Tools

According to a 2024 survey of sales reps, respondents spent an average of 56% of their time on non-customer-facing tasks. The same study also found...

Sales & Marketing Entrepreneurship Process Automation

5 min read

8 Ways To Use Automation for Event Promotion and Follow-Up

Planning and promoting an event takes time and energy and involves a lot of moving parts—but automation can make the process smoother and more...

Sales & Marketing Social Media Marketing Marketing Automation Email Marketing

6 min read

A Beginner’s Guide to Creating a Social Media Content Calendar

Posting regularly on your business’ social media accounts offers a lot of benefits, including increased brand awareness, stronger customer loyalty,...

Social Media Marketing