đ¶âItâs the most wonderful time of the yearâŠâđ¶
Itâs the holiday seasonâŠthe perfect time to show your clients how much you appreciate their business!
Showing gratitude for your clients is something you should do all year long, of course. But the holiday season offers an opportunity to do something extra special for the customers who trust you with their business.
Show your clients you care this holiday season with these fun, festive, and unique client appreciation ideas.
This oneâs a given. Sending a card (whether itâs an actual card or an e-card) is a simple, easy way to show your clients youâre thinking of them during the holidays.
But this year, steer clear of generic holiday cards and opt for something a little more fun.
For example, take a holiday photo with your team, complete with holiday decor, ugly Christmas sweaters, or other festive flair. (And donât forget to include the office dog!) You can do this even if your team is remoteâjust take a screenshot of your team on Zoom! Check out this photo we used for our holiday card back in 2020 during the pandemic:
To make sending your cards a whole lot easier, use a service like SendOutCards. Choose from dozens of designs or build your own. Theyâll print, address, and mail your cards for youâno need to stand in line at the post office!
Or opt for something a little bit silly with a video from Jibjab. Jibjab is a website where you can plug your teamâs photos into funny videos. Pop their faces onto dancing elves, and give your clients a good laugh. You can use the videos in your email newsletter or on social media.
Of all the ideas on this list, this one is the easiest to do. Itâs also free and wonât take much time.
Post a âthank-youâ message on your social media accounts that includes a photo (preferably a festive team pic) and a heartfelt message. Thank your clients for their business and wish them a happy holiday season from your team.
You may even want to include a special offer like a free download or a discount code just for clients who see the post and mention it to you.
Send out a similar message to your email newsletter list, and include a special offer. But here, consider offering something you wouldnât give away anywhere else or at any other time of year. Maybe itâs a free first month of an added service, a BOGO, or simply a larger percentage discount than you typically offer.
This should be an offer thatâs exclusively for those on your email listâŠsomething that only existing clients can take advantage of. You want to make them feel special and reward them for their loyalty this year.
Or, give your clients something a little more tangible. This can be something small that you hand out when they stop by the office, like some swag and holiday candy. Or it can be something you mail to them or drop off at their offices:
Invite clients to join you and your team for a night of festivities where youâll eat, drink, and be merry together. If your office space is large enough, you could host it there. Otherwise, youâll want to rent out a space.
Here are a few ideas:
However you decide to celebrate, make sure to send everyone home with a little something like logoed swag or a holiday treat.
This holiday season, offer your clients and their families a private movie screening on you! This is a great option for a gathering, because a theater can hold a large enough group to hold both clients and their spouses/kids.
Plus, renting out a local movie theater is surprisingly affordable. In many cases you can also add on a snacks and beverages package so your guests can enjoy their popcorn and soda free of charge!
If you do this, opt for an early showing of the latest family-friendly movie so the whole family can join in the fun!
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Create a short video to send to your clients with your team singing a holiday tune. Pick a song that showcases your teamâs personality. You might even consider re-writing the words to a popular song to make it fit your business!
To amp up the festive cheer, have everyone in the video dress in their best holiday gear. And if youâre feeling extra daring, consider choreographing a simple dance to go along with the song.
And if youâd rather do your Christmas caroling in personâŠdo it! Gather a few team members to visit several clientsâ offices. Sing a few songs, hand out some candy canes or other holiday-themed candyâŠitâll be a blast!
To do this, plan a day or two of âopen houseâ at your office during the holiday season when clients can stop by, have a cup of coffee, and take a pie home for their holiday meal. This is a great way to show your appreciation, have a relaxed chat with your clients, and wish them a happy holiday.
Not only will they feel appreciated and more connected to you, theyâll walk away with pie!
Run a contest on your social media where the winner will get something free from you.
You might give out some swag along with free products or services, a big discount on their next purchase, or even something unrelated to your business like a gift card for a local restaurant.
To enter, have people share your post on their social media accounts and/or leave a comment on your post. You could ask them to comment on something business-related (their favorite thing about working with you, a service they wish you offered, etc). Or go with a holiday theme, like sharing their favorite holiday tradition, Christmas carol, family recipe, and so on.
What better gift to give your clients this year than FREE products or services? Whether you offer a free product, service upgrade, or add-on service, your clients will love getting a free surprise with their purchase.
This could look like: a free trial period for a certain service; a free one-off service you provide (like a consultation, for example); or a certain number of free hours of your work to use anytime in the next few months.
This freebie will delight your customers and give them a valuable resource for boosting their business. It will also give you the chance to showcase products or services the client hasnât tried before that you think would be a good fit. This oneâs definitely a win-win!
Instead of a contest, consider collecting donations for a charity of your choice and offering a small gift in return for those who donate.
We do this every year at Wild Fig. Each year, we choose a charity and ask our email list and social media followers to contribute. Everyone who contributes a certain dollar amount (or more) gets a freebie from usâŠtypically some kind of marketing resources like eBooks, email templates, tip sheets, or even exclusive webinars.
Over the years, weâve been able to support charities like Top Dog Foundation, Second Harvest Heartland, Crescent Cove, Hugs from Hunter, and This Old Horse. (By the way, we bet any of those great organizations would appreciate it if you clicked on their link and made a donation!)
A fundraiser like this is a great way to partner with your clients to raise money for a charity while also giving them resources for their business!
Or, invite your clients to join you for a day of giving back! Organize a day at a local charity (like a soup kitchen or toy drive) to serve the community together. Afterwards, treat them to a drink or dinner.
We get that this might seem like youâre asking for something from your clients rather than giving them something. And in a way, you are. But giving back to the community offers its own rewardsâŠplus, itâs a great way for your team to bond with your clients!
We hope these client appreciation ideas help you wow your clients this holiday season! For more great ideas to boost your customer experience and grow your business, be sure to follow along on Facebook, Instagram, or LinkedIn! And if youâre looking for a marketing partner to help boost your business in 2026, letâs chat! Schedule a discovery call to learn more about what Wild Fig can do for your business.
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