What We’ve Been Working On for Our Clients: Gemstar® Manufacturing

Welcome to a new series where we’ll share some of the work we’ve been doing for our clients recently. If you’ve ever wondered what on earth we do all day (besides writing funny out of office messages), this will give you a peek into a day in the life of a digital marketer.

And, in this case, it will give you insight into what we do for our clients as a fractional marketing team.

The first client we’re highlighting in this series is Gemstar® Manufacturing. As their fractional marketing team for the past eight months, we’ve written blogs, created downloadable assets, managed their social media marketing, and run LinkedIn lead generation campaigns, along with helping them build a strong overall marketing strategy.

Read on to learn more about Gemstar® and see examples of the work we’ve been doing for them.

Who Is Gemstar^® Manufacturing?

Gemstar® Manufacturing is an engineering-based solutions provider with 60 years of manufacturing experience and protective packaging knowledge. (Dang, that’s a long time!) They manufacture two main categories of products:

1. Military-grade protective hard cases
2. Custom-engineered part solutions for OEM, military, industrial, and commercial applications 

No matter what they’re creating, their work has become known for unmatched precision. And even better, Gemstar® is local! They manufacture right here in Minnesota at their facility in Cannon Falls.

Gemstar® is a family-owned business with an amazing team of long-term employees and a firm history rooted in custom, made-to-order-manufacturing and a dedicated customer-centric culture.

What the Wild Fig Team’s Been Working on for Gemstar^®

Blogs

Since we started working with them in January of this year, we’ve written a handful of blogs for Gemstar®’s website, all focused on topics that are relevant to their work and the industry they serve. Here are a couple of our most recent blogs (click on the images to view):

Lead Magnets and Downloadables

We’ve also written and designed several downloadable elements for Gemstar® 's team, including an explainer for their tool intake process and a lead magnet detailing the importance of quality tool fabrication and maintenance. (Click the images to view a PDF of each document.)

Social Media Marketing

In addition to creating these resources, we’ve also been managing Gemstar®’s social media accounts. The posts we’ve written and designed for them are focused not only on the products they make, but also on their people and how their products and services help their customers grow. Here are a few examples:


And you’re going to want to follow Gemstar® on social media, because they have something especially exciting coming up: An upcoming Antarctic snowsailing expedition will be using their cases! That’s all we can tell you for now 🤫 — you’re going to have to follow along on either their LinkedIn or Facebook page to get all the details and updates when it happens.

LinkedIn Campaigns

To help them bring in more leads, we’ve recently started running LinkedIn lead generation campaigns for a couple of Gemstar® 's sales reps. It’s still early days for these campaigns, but the goal is to help them increase connections and reach new potential clients using conversational direct messages on LinkedIn, like these:

These campaigns are cool because you can target specific industries or roles so you know your messages are going to the people and companies who are most likely to connect with you. And they’re not only cool, they’re effective.

We launched two LinkedIn lead generation campaigns for Gemstar® in the past month—one a few weeks ago, and the other just last week. The results? In just a few weeks, these campaigns have already brought in a collective 66 new connections!  

Now that’s a lot of bang for your buck!

All in all, it’s been a successful eight months of working with Gemstar®’s team, and we look forward to many more months and years of working together. In their own words, here’s what they had to say about our work:

“Working with Wild Fig over the past eight months has been a great experience for our team at Gemstar. They’ve helped us expand our reach through consistent social media posting, targeted LinkedIn messaging campaigns, and boosted posts that keep us in front of our target audience. On top of that, their content support on articles and guides that highlight our services has given us valuable resources to share with customers and prospects. We’ve appreciated their creativity, insight, and thoughtful approach to helping us grow.”

If you’re looking for the same quality of content, design, and strategy for your business, Wild Fig Marketing can deliver. From blogs and social media content to lead generation, website design, and marketing systems support, the Figgy team can help you create a marketing strategy that helps your business grow.

Schedule an exploratory call to get started!