Kari Switala

doctor at a desk writing, with a patient on the other side of the desk

4 min read

Fractional Marketing for Small Health Clinics and Hospitals: A Case Study

At Wild Fig, we love celebrating the successes of our clients. Whether it’s a big win or a small one, we can’t help but do a little dance 💃 when our efforts pay off for the businesses we work with!

4 min read

The Psychology of Conversion: 5 Strategies To Close Your Next Deal

Originally posted in August 2018; Updated June 2024 As humans, we all have innate psychological tendencies that affect our perspectives and choices....

3 min read

Doing Better Business With Fractional CMO: A Case Study

A fractional CMO is a professional marketing contractor who’s responsible for all your marketing. Even at a higher hourly rate, you only hire an fCMO...

6 min read

7 Outside-The-Box Email Marketing Ideas To Get Your Prospects' Attention

Originally posted in February 2020; Updated March 2024 Raise your hand if you need help getting your prospects’ attention. 🙋‍♀️

7 min read

Celebrating 14 Years of WFM: 14 Lessons I’ve Learned in Business

I’m excited to share that Wild Fig Marketing is celebrating 14 years in business today! 🎉

4 min read

How To Use StoryBrand To Convert More Prospects From Your Landing Page

Whether you’re a B2B or B2C company, everything you do revolves around one primary objective: to make a sale. Yes, a website is a critical part of...

$benefits of hiring a fractional CMO$

4 min read

5 Benefits of Hiring a Fractional CMO for Your Business

Do you have a small-to-medium-sized business or startup, with no marketing lead on staff? Are you in the midst of a business transition? Or maybe...

4 min read

Marketing Trends for 2024: 5 Trends To Add to Your Marketing Strategy This Year

The old adage “the only constant is change” proves true in most aspects of life…including marketing your business!

6 min read

Creating a Marketing Plan for 2024: Why It's Important and How To Do It

It’s that time of year…and no, we’re not talking about putting up the inflatable reindeer. Now is the time to start thinking about how you’ll market...

5 min read

Intro To Fractional CMO: The Marketing Solution You’ve Been Waiting For

Ever wished you had a team of marketing experts in your back pocket? For business owners without their own marketing department, the idea of having a...