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Kari Switala

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6 min read

How To Build a Homepage That Works With StoryBrand [Client Examples]

Imagine you’re selling an incredible product, but your brick-and-mortar storefront is crumbling to the ground. Do you think a passerby would trust your product?

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Differentiate your manufacturing company

5 min read

Differentiating Your Manufacturing Company in a Competitive Markeplace

In the increasingly competitive world of manufacturing, it can be difficult to know how to make your company stand out from the crowd. Even if you...

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better LinkedIn profile

6 min read

Make Your LinkedIn Profile Stand Out: 5 Easy Tips for a Better LinkedIn Profile

Originally posted Jan 2023; Updated August 2023 Is your LinkedIn profile as effective as it could be? If your answer is no, or if you’re not sure,...

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4 min read

The Importance of A/B Split Testing [Plus 5 Quick Tips]

Thinking about making changes to your website, but not sure if the changes you’re considering are a good idea? Or maybe you’re not getting the...

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8 min read

What Are Brand Archetypes, and How Can They Bring Your Brand to Life?

The way a customer views your brand holds a lot of power. When they see you as someone who can help them live a better life and become a better...

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4 min read

Using StoryBrand To Create Copy Your Prospects Can Easily Understand

Why do customers walk away without buying?

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4 min read

Marketing Strategy Tips We L-O-V-E

Love is in the air, and to show our readers how much we love ‘em, we’re singing our favorite marketing strategy tips to the tune of a Valentine’s Day...

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2023 Marketing Trends

6 min read

10 Marketing Trends You’ll See in 2023

In this rapidly changing world, will you be able to pivot your strategy to swoop up new opportunities?

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6 min read

How To Get the Best ROI From Your Social Media Marketing

You’re posting on your social media accounts regularly, following what you think is a solid strategy…yet you’re not seeing the results you were...

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