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Kari Switala

Fractional CMO

3 min read

Doing Better Business With Fractional CMO: A Case Study

A fractional CMO is a professional marketing contractor who’s responsible for all your marketing. Even at a higher hourly rate, you only hire an fCMO for a certain number of hours a month, keeping...

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6 min read

7 Outside-The-Box Email Marketing Ideas To Get Your Prospects' Attention

Originally posted in February 2020; Updated March 2024 Raise your hand if you need help getting your prospects’ attention. 🙋‍♀️

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7 min read

Celebrating 14 Years of WFM: 14 Lessons I’ve Learned in Business

I’m excited to share that Wild Fig Marketing is celebrating 14 years in business today! 🎉

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Convert More Prospects From Your Landing Page

4 min read

How To Use StoryBrand To Convert More Prospects From Your Landing Page

Whether you’re a B2B or B2C company, everything you do revolves around one primary objective: to make a sale. Yes, a website is a critical part of...

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benefits of hiring a fractional CMO

4 min read

5 Benefits of Hiring a Fractional CMO for Your Business

Do you have a small-to-medium-sized business or startup, with no marketing lead on staff? Are you in the midst of a business transition? Or maybe...

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4 min read

Marketing Trends for 2024: 5 Trends To Add to Your Marketing Strategy This Year

The old adage “the only constant is change” proves true in most aspects of life…including marketing your business!

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creating a marketing plan for 2024

6 min read

Creating a Marketing Plan for 2024: Why It's Important and How To Do It

It’s that time of year…and no, we’re not talking about putting up the inflatable reindeer. Now is the time to start thinking about how you’ll market...

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5 min read

Intro To Fractional CMO: The Marketing Solution You’ve Been Waiting For

Ever wished you had a team of marketing experts in your back pocket? For business owners without their own marketing department, the idea of having a...

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3 min read

Every Good Story Has a Villain: Using a Philosophical Problem To Sell Your Brand

Originally posted Oct 2017; Updated Oct 2023 When you think of the components of a great story, what elements come to mind?

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6 min read

How To Build a Homepage That Works With StoryBrand [Client Examples]

Imagine you’re selling an incredible product, but your brick-and-mortar storefront is crumbling to the ground. Do you think a passerby would trust...

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Differentiate your manufacturing company

5 min read

Differentiating Your Manufacturing Company in a Competitive Markeplace

In the increasingly competitive world of manufacturing, it can be difficult to know how to make your company stand out from the crowd. Even if you...

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better LinkedIn profile

6 min read

Make Your LinkedIn Profile Stand Out: 5 Easy Tips for a Better LinkedIn Profile

Originally posted Jan 2023; Updated August 2023 Is your LinkedIn profile as effective as it could be? If your answer is no, or if you’re not sure,...

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4 min read

The Importance of A/B Split Testing [Plus 5 Quick Tips]

Thinking about making changes to your website, but not sure if the changes you’re considering are a good idea? Or maybe you’re not getting the...

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8 min read

What Are Brand Archetypes, and How Can They Bring Your Brand to Life?

The way a customer views your brand holds a lot of power. When they see you as someone who can help them live a better life and become a better...

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4 min read

Using StoryBrand To Create Copy Your Prospects Can Easily Understand

Why do customers walk away without buying?

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