Kari Switala

hubspot inbound conference

7 min read

10 Key Takeaways From the 2025 HubSpot Inbound Conference

Last month, Kevin (my husband and Wild Fig’s Chief Propeller Head) and I attended the HubSpot Inbound conference in San Francisco…and came home with a whole lot of information and fresh ideas! Here...

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choosing the right fractional marketing partner

5 min read

Choosing the Right Fractional Marketing Partner for Your Business

“Fractional marketing,” “fractional CMO,” “fractional marketing team”... if you’ve been paying attention to the marketing world even a little bit...

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fractional marketing client

3 min read

What We’ve Been Working On for Our Clients: Gemstar® Manufacturing

Welcome to a new series where we’ll share some of the work we’ve been doing for our clients recently. If you’ve ever wondered what on earth we do all...

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humanize your brand in the age of AI

8 min read

Why It’s Crucial To Humanize Your Brand in the Age of AI [+ 12 Ways To Do It]

With increased adoption of smart technology, AI, and automation, brands have the opportunity to accomplish more faster—potentially outperforming even...

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leveraging technology to improve sales

5 min read

Leveraging Technology To Improve Sales: Our Favorite Tools

According to a 2024 survey of sales reps, respondents spent an average of 56% of their time on non-customer-facing tasks. The same study also found...

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use automation for event promotion and follow-up

5 min read

8 Ways To Use Automation for Event Promotion and Follow-Up

Planning and promoting an event takes time and energy and involves a lot of moving parts—but automation can make the process smoother and more...

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re-engage past customers and prospects

6 min read

7 Effective Ways To Re-Engage Past Customers and Prospects

Instead of always focusing on bringing new leads into your funnel, what if you could re-engage past customers and all those prospects who expressed...

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getting the most out of your fractional marketing partnership

4 min read

Getting the Most Out of Your Fractional Marketing Partnership

So you’re thinking about hiring a fractional marketing partner…great!

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business & professional development books

4 min read

Figgy Favorites: 15 Must-Read Business & Professional Development Books

Did you know that some of the most successful people in the world are avid readers? Bill Gates, for example, reads 50 books per year—compared to the...

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must-listen podcasts

1 min read

Figgy Favorites: 15 Must-Listen Podcasts We Can’t Stop Talking About

Around The Fig, we really enjoy a good podcast. That’s why we thought it was only fitting, as part of our 15th anniversary celebration, to compile a...

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must-have tech resources

4 min read

Figgy Favorites: 15 Must-Have Tech Resources To Make Your Work Easier

This year, we’re celebrating 15 years of Wild Fig Marketing! My, how time flies when you’re having fun!

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better LinkedIn profile

6 min read

Anatomy of a Strong LinkedIn Profile: 5 Easy Tips for a Better LinkedIn Profile

Originally posted January 2023; Updated January 2025 Is your LinkedIn profile as effective as it could be? If your answer is no, or if you’re not...

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4 min read

5 New Year’s Marketing Resolutions for Your Business

Whether you’re a B2B or B2C company, you want to lead the pack with quality products and services and top-notch customer service. But don’t stop...

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6 min read

15 Compelling Content Ideas To Boost Your Business on LinkedIn

LinkedIn is the top professional networking site in the world, with 675 million monthly users worldwide. But with 30 million companies posting on the...

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