Kari Switala

leveraging technology to improve sales

5 min read

Leveraging Technology To Improve Sales: Our Favorite Tools

According to a 2024 survey of sales reps, respondents spent an average of 56% of their time on non-customer-facing tasks. The same study also found that the highest-performing reps were those who...

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use automation for event promotion and follow-up

5 min read

8 Ways To Use Automation for Event Promotion and Follow-Up

Planning and promoting an event takes time and energy and involves a lot of moving parts—but automation can make the process smoother and more...

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re-engage past customers and prospects

6 min read

7 Effective Ways To Re-Engage Past Customers and Prospects

Instead of always focusing on bringing new leads into your funnel, what if you could re-engage past customers and all those prospects who expressed...

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getting the most out of your fractional marketing partnership

4 min read

Getting the Most Out of Your Fractional Marketing Partnership

So you’re thinking about hiring a fractional marketing partner…great!

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business & professional development books

4 min read

Figgy Favorites: 15 Must-Read Business & Professional Development Books

Did you know that some of the most successful people in the world are avid readers? Bill Gates, for example, reads 50 books per year—compared to the...

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must-listen podcasts

1 min read

Figgy Favorites: 15 Must-Listen Podcasts We Can’t Stop Talking About

Around The Fig, we really enjoy a good podcast. That’s why we thought it was only fitting, as part of our 15th anniversary celebration, to compile a...

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must-have tech resources

4 min read

Figgy Favorites: 15 Must-Have Tech Resources To Make Your Work Easier

This year, we’re celebrating 15 years of Wild Fig Marketing! My, how time flies when you’re having fun!

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better LinkedIn profile

6 min read

Anatomy of a Strong LinkedIn Profile: 5 Easy Tips for a Better LinkedIn Profile

Originally posted January 2023; Updated January 2025 Is your LinkedIn profile as effective as it could be? If your answer is no, or if you’re not...

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4 min read

5 New Year’s Marketing Resolutions for Your Business

Whether you’re a B2B or B2C company, you want to lead the pack with quality products and services and top-notch customer service. But don’t stop...

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6 min read

15 Compelling Content Ideas To Boost Your Business on LinkedIn

LinkedIn is the top professional networking site in the world, with 675 million monthly users worldwide. But with 30 million companies posting on the...

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woman sitting at a computer smiling and looking like she just got a win

7 min read

Sales Emails That Work...and Ones That REALLY Don't [With Real-Life Examples]

Looking to fill your sales funnel or work your way through an existing prospect list? Sales email campaigns to the rescue! But how do you write a...

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hands tying a ribbon on a holiday gift next to a computer

4 min read

15 Employee Appreciation Ideas for the Holidays

In the words of Virgin Group founder, Richard Branson, “Train people well enough so they can leave. Treat them well enough so they don’t want to.”

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illustration of people sitting around a desk planning their marketing strategy

6 min read

Creating a Marketing Plan for 2025: Why It's Important and How To Do It

Originally posted in Nov 2023; Updated October 2024 It’s that time of year…and no, we’re not talking about putting up the inflatable reindeer. Now is...

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hand holding a magnet coming out of a cell phone, attracting icons of people.

7 min read

What Are Lead Magnets and How Can I Use Them To Grow My Business? [+12 Types To Try!]

Lead magnets are crucial to any lead generation campaign. But what are lead magnets exactly, and how can they help you bring in more prospects and...

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