3 min read
In my interactions with current clients, I often field the question, “I’ve been posting regularly on social media. Why aren’t people reaching out to me on these channels about doing business?”
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4 min read
Are you new to the StoryBrand framework? If so, the concept of a BrandScript can be a challenging one. But we’re here to help with our best tips for...
5 min read
If you’ve spent some time around our blog, you know we’re big fans of Donald Miller’s StoryBrand framework. Time and time again, we’ve driven big...
4 min read
At Wild Fig, we love celebrating the successes of our clients. Whether it’s a big win or a small one, we can’t help but do a little dance 💃 when our...
4 min read
Originally posted in August 2018; Updated June 2024 As humans, we all have innate psychological tendencies that affect our perspectives and choices....
3 min read
A fractional CMO is a professional marketing contractor who’s responsible for all your marketing. Even at a higher hourly rate, you only hire an fCMO...
6 min read
Originally posted in February 2020; Updated March 2024 Raise your hand if you need help getting your prospects’ attention. 🙋♀️
7 min read
I’m excited to share that Wild Fig Marketing is celebrating 14 years in business today! 🎉
4 min read
Whether you’re a B2B or B2C company, everything you do revolves around one primary objective: to make a sale. Yes, a website is a critical part of...
4 min read
Do you have a small-to-medium-sized business or startup, with no marketing lead on staff? Are you in the midst of a business transition? Or maybe...
4 min read
The old adage “the only constant is change” proves true in most aspects of life…including marketing your business!
6 min read
It’s that time of year…and no, we’re not talking about putting up the inflatable reindeer. Now is the time to start thinking about how you’ll market...
5 min read
Ever wished you had a team of marketing experts in your back pocket? For business owners without their own marketing department, the idea of having a...
3 min read
Originally posted Oct 2017; Updated Oct 2023 When you think of the components of a great story, what elements come to mind?
6 min read
Imagine you’re selling an incredible product, but your brick-and-mortar storefront is crumbling to the ground. Do you think a passerby would trust...
