8 min read
Why It’s Crucial To Humanize Your Brand in the Age of AI [+ 12 Ways To Do It]
With increased adoption of smart technology, AI, and automation, brands have the opportunity to accomplish more faster—potentially outperforming even...
Marketing Strategy
4 min read
Getting the Most Out of Your Fractional Marketing Partnership
So you’re thinking about hiring a fractional marketing partner…great!
6 min read
Anatomy of a Strong LinkedIn Profile: 5 Easy Tips for a Better LinkedIn Profile
Originally posted January 2023; Updated January 2025 Is your LinkedIn profile as effective as it could be? If your answer is no, or if you’re not...
4 min read
5 New Year’s Marketing Resolutions for Your Business
Whether you’re a B2B or B2C company, you want to lead the pack with quality products and services and top-notch customer service. But don’t stop...
6 min read
Creating a Marketing Plan for 2025: Why It's Important and How To Do It
Originally posted in Nov 2023; Updated October 2024 It’s that time of year…and no, we’re not talking about putting up the inflatable reindeer. Now is...
3 min read
Using Content To Establish Brand Awareness and Grow Your Business
In my interactions with current clients, I often field the question, “I’ve been posting regularly on social media. Why aren’t people reaching out to...
6 min read
How Often Should I Send Emails to My List?…And Other Common Email Marketing Questions!
I recently sat down with Kari, our founder and Chief Creative Officer, to discuss email marketing. Many of our clients have questions about its...
4 min read
The Marketing 80/20 Rule: Why Your Content Should Be More Than a Sales Pitch
While the goal of marketing is to bring in customers and increase sales, that doesn’t mean you should be constantly shoving a sales pitch down your...
5 min read
Narrow Your Focus for a Better Digital Marketing Strategy
If you’ve spent some time around our blog, you know we’re big fans of Donald Miller’s StoryBrand framework. Time and time again, we’ve driven big...
4 min read
The Psychology of Conversion: 5 Strategies To Close Your Next Deal
Originally posted in August 2018; Updated June 2024 As humans, we all have innate psychological tendencies that affect our perspectives and choices....
2 min read
15 Tips for Creating a Powerful Email Subject Line
Originally published June 2017; Updated May 2024. Did you know that, every day throughout the world, over 306 billion emails are sent and received??...
8 min read
How To Build a Content Creation Framework (and Why You Need One)
Creating content for your blog, website, lead magnets, and so on takes a lot of time and effort. If you don’t plan ahead and keep it all organized,...
3 min read
Doing Better Business With Fractional CMO: A Case Study
A fractional CMO is a professional marketing contractor who’s responsible for all your marketing. Even at a higher hourly rate, you only hire an fCMO...
3 min read
Client Success Story: An Interview With Scott Schultz of ResComPros
At Wild Fig Marketing, we love working with each of our clients to reach their audience and grow their business. And we love getting to share their...
4 min read
Marketing Trends for 2024: 5 Trends To Add to Your Marketing Strategy This Year
The old adage “the only constant is change” proves true in most aspects of life…including marketing your business!