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Marketing Strategy

the electrical association

5 min read

What We've Been Working on for Our Clients: The Electrical Association

Hey there! 👋 Remember this series we started way back in September? The “What We’ve Been Working on for Our Clients” series, where we give you a...

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attention-grabbing marketing

6 min read

Spring Clean Your Website: 6 Tips for Attention-Grabbing Marketing

I think it's officially safe to embrace springtime this year! That means it’s time to get started on your spring cleaning … spring cleaning your...

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automate your sales and marketing

3 min read

3 Things To Consider if You Want To Automate Your Sales and Marketing Efforts in 2026

When you run a business, you wear a lot of hats. In addition to doing the work your business is known for, you also need to follow up with leads,...

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loop marketing

5 min read

Introducing Loop Marketing: HubSpot’s Solution for Growth in the AI Era

Marketing has entered a new age—one shaped by artificial intelligence, real-time personalization, and continuous connection.

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key metrics to set email marketing goals

6 min read

Using Key Metrics To Set [and Reach!] Your Email Marketing Goals

How do you know if your email marketing is working? (And what does “working” actually mean?) If you’ve been asking yourself these questions, you’ve...

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hubspot inbound conference

7 min read

10 Key Takeaways From the 2025 HubSpot Inbound Conference

Last month, Kevin (my husband and Wild Fig’s Chief Propeller Head) and I attended the HubSpot Inbound conference in San Francisco…and came home with...

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fractional marketing client

3 min read

What We’ve Been Working On for Our Clients: Gemstar® Manufacturing

Welcome to a new series where we’ll share some of the work we’ve been doing for our clients recently. If you’ve ever wondered what on earth we do all...

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how a Google Business Profile boosts your local SEO

4 min read

How a Google Business Profile Boosts Your Local SEO

If you’re running a local business, you’ve probably asked yourself: How can I get more customers to find me online without spending a fortune on ads?...

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humanize your brand in the age of AI

8 min read

Why It’s Crucial To Humanize Your Brand in the Age of AI [+ 12 Ways To Do It]

With increased adoption of smart technology, AI, and automation, brands have the opportunity to accomplish more faster—potentially outperforming even...

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getting the most out of your fractional marketing partnership

4 min read

Getting the Most Out of Your Fractional Marketing Partnership

So you’re thinking about hiring a fractional marketing partner…great!

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better LinkedIn profile

6 min read

Anatomy of a Strong LinkedIn Profile: 5 Easy Tips for a Better LinkedIn Profile

Originally posted January 2023; Updated January 2025 Is your LinkedIn profile as effective as it could be? If your answer is no, or if you’re not...

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4 min read

5 New Year’s Marketing Resolutions for Your Business

Whether you’re a B2B or B2C company, you want to lead the pack with quality products and services and top-notch customer service. But don’t stop...

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