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THE FIGGY BLOG

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Marketing Strategy

2 min read

15 Tips for Creating a Powerful email Subject Line

Originally published June 2017; Updated May 2024. Did you know that, every day throughout the world, over 306 billion emails are sent and received??...

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building a content creation framework

8 min read

How To Build a Content Creation Framework (and Why You Need One)

Creating content for your blog, website, lead magnets, and so on takes a lot of time and effort. If you don’t plan ahead and keep it all organized,...

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Fractional CMO

3 min read

Doing Better Business With Fractional CMO: A Case Study

A fractional CMO is a professional marketing contractor who’s responsible for all your marketing. Even at a higher hourly rate, you only hire an fCMO...

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3 min read

Client Success Story: An Interview With Scott Schultz of ResComPros

At Wild Fig Marketing, we love working with each of our clients to reach their audience and grow their business. And we love getting to share their...

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4 min read

Marketing Trends for 2024: 5 Trends To Add to Your Marketing Strategy This Year

The old adage “the only constant is change” proves true in most aspects of life…including marketing your business!

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creating a marketing plan for 2024

6 min read

Creating a Marketing Plan for 2024: Why It's Important and How To Do It

It’s that time of year…and no, we’re not talking about putting up the inflatable reindeer. Now is the time to start thinking about how you’ll market...

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5 min read

Intro To Fractional CMO: The Marketing Solution You’ve Been Waiting For

Ever wished you had a team of marketing experts in your back pocket? For business owners without their own marketing department, the idea of having a...

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3 min read

Every Good Story Has a Villain: Using a Philosophical Problem To Sell Your Brand

Originally posted Oct 2017; Updated Oct 2023 When you think of the components of a great story, what elements come to mind?

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9 min read

Successful Social Media Marketing: Why You Need a Unique Strategy for Each Platform

According to Pew Research, 72% of all Americans use some type of social media. And the typical social media user isn’t just hanging out on Facebook:...

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Differentiate your manufacturing company

5 min read

Differentiating Your Manufacturing Company in a Competitive Markeplace

In the increasingly competitive world of manufacturing, it can be difficult to know how to make your company stand out from the crowd. Even if you...

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better LinkedIn profile

6 min read

Make Your LinkedIn Profile Stand Out: 5 Easy Tips for a Better LinkedIn Profile

Originally posted Jan 2023; Updated August 2023 Is your LinkedIn profile as effective as it could be? If your answer is no, or if you’re not sure,...

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7 min read

How Often Should I Refresh the Content on My Website? [And Why Is It Important?]

If it's been a while since you made updates to your website...it might be time.

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FAQ

8 min read

Client FAQs: What Your Marketing Team Wants You to Know!

Lots of people see marketing as a switch that you can flip “on” and suddenly have a line of new customers out the door. But the truth is, digital...

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5 min read

Paid Google Ads: Are They Worth It?

Google Ads are among the most popular paid search advertising solutions on the most widely used search engine in the world. But are they the best...

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5 min read

How To Create a One-Liner Using the StoryBrand Framework (and How To Use It)

Ever tripped over your tongue when trying to explain what you do at a networking event or cocktail party?

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