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The Figgy Blog

Our blog has useful marketing tips, ideas and advice to super charge your business and watch it grow.

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Marketing Strategy

Measure Your Instagram Success With These 9 Instagram Key Metrics

Part 6 of our Key Metrics Series

With its focus on visual content and younger target demographic,...

How To Hire the Right Digital Marketing Agency for Your Business

Hiring a digital marketing agency can be one of the best ways to get your message out there and be...

Client Spotlight: Miller Wittman Retail Design Group

Merging their extensive backgrounds in marketing, design, and business strategy, owners Scott Mi...

Improve Your Facebook Ads With These 9 Key Metrics

Part 5 of our Key Metrics Series

Facebook Ads have the potential to be powerful lead generation...

Is Your Email Marketing Effective? Track These Key Metrics To Find Out

Part 3 of our Key Metrics Series

Email marketing, when done well, can be one of the most effective...

Want a Website That Gets Results? Track These Key SEO Metrics

Part 2 of our Key Metrics Series

Search Engine Optimization, or SEO, is a huge part of a successful...

Strategies to Help Customers Find You Online

Did you know that 67% of a customer’s journey happens online? More and more, consumers are doing...

Why Are Buyer Personas Important? This Vital Tool Can Revolutionize Your Marketing

Originally published in February 2018; Updated January 2022.

There’s nothing new about the idea...

10 Key Website Metrics To Track For a Successful Digital Marketing Strategy

Part 1 of our Key Metrics Series

When you aren’t seeing results from your marketing, it can be easy...

6 strategies to Stand Out From the Competition and Get Your Prospects’ Attention

Standing out in a sea of competitors is tough enough in a normal year. When you add in a pandemic...