The Figgy Tips, Trends, Ideas Blog

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Marketing Strategy

brand awareness graphic

3 min read

Using Content To Establish Brand Awareness and Grow Your Business

In my interactions with current clients, I often field the question, “I’ve been posting regularly on social media. Why aren’t people reaching out to...

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illustration of a computer with email symbols surrounding it, including a paper airplane flying away from it.

6 min read

How Often Should I Send Emails to My List?…And Other Common Email Marketing Questions!

I recently sat down with Kari, our founder and Chief Creative Officer, to discuss email marketing. Many of our clients have questions about its...

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woman sitting on the floor working on a laptop holding coffee

4 min read

The Marketing 80/20 Rule: Why Your Content Should Be More Than a Sales Pitch

While the goal of marketing is to bring in customers and increase sales, that doesn’t mean you should be constantly shoving a sales pitch down your...

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hand drawing a circle around a person icon on a clear screen.

5 min read

Narrow Your Focus for a Better Digital Marketing Strategy

If you’ve spent some time around our blog, you know we’re big fans of Donald Miller’s StoryBrand framework. Time and time again, we’ve driven big...

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psychology of conversion

4 min read

The Psychology of Conversion: 5 Strategies To Close Your Next Deal

Originally posted in August 2018; Updated June 2024 As humans, we all have innate psychological tendencies that affect our perspectives and choices....

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2 min read

15 Tips for Creating a Powerful Email Subject Line

Originally published June 2017; Updated May 2024. Did you know that, every day throughout the world, over 306 billion emails are sent and received??...

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building a content creation framework

8 min read

How To Build a Content Creation Framework (and Why You Need One)

Creating content for your blog, website, lead magnets, and so on takes a lot of time and effort. If you don’t plan ahead and keep it all organized,...

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Fractional CMO

3 min read

Doing Better Business With Fractional CMO: A Case Study

A fractional CMO is a professional marketing contractor who’s responsible for all your marketing. Even at a higher hourly rate, you only hire an fCMO...

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3 min read

Client Success Story: An Interview With Scott Schultz of ResComPros

At Wild Fig Marketing, we love working with each of our clients to reach their audience and grow their business. And we love getting to share their...

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4 min read

Marketing Trends for 2024: 5 Trends To Add to Your Marketing Strategy This Year

The old adage “the only constant is change” proves true in most aspects of life…including marketing your business!

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creating a marketing plan for 2024

6 min read

Creating a Marketing Plan for 2024: Why It's Important and How To Do It

It’s that time of year…and no, we’re not talking about putting up the inflatable reindeer. Now is the time to start thinking about how you’ll market...

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5 min read

Intro To Fractional CMO: The Marketing Solution You’ve Been Waiting For

Ever wished you had a team of marketing experts in your back pocket? For business owners without their own marketing department, the idea of having a...

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3 min read

Every Good Story Has a Villain: Using a Philosophical Problem To Sell Your Brand

Originally posted Oct 2017; Updated Oct 2023 When you think of the components of a great story, what elements come to mind?

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9 min read

Successful Social Media Marketing: Why You Need a Unique Strategy for Each Platform

According to Pew Research, 72% of all Americans use some type of social media. And the typical social media user isn’t just hanging out on Facebook:...

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Differentiate your manufacturing company

5 min read

Differentiating Your Manufacturing Company in a Competitive Markeplace

In the increasingly competitive world of manufacturing, it can be difficult to know how to make your company stand out from the crowd. Even if you...

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