When we first met with our friends at this Minnesota wedding venue, they were completely overwhelmed. In the past, when they hosted 12 weddings a year, the venue’s manual operations sufficed. When we met them, however, they were hosting 30-50 weddings each year and still running their business 100% manually. They knew things needed to change and called on us for help.
At our first meeting at their beautiful location, they showed us the 16+ page spreadsheet taped to the wall that they used to keep track of tasks for each booking. When a task was complete, they would highlight it. In that moment, I looked over at Kevin and could see that he was already working on an automated system in his head while I began dreaming about a bottomless glass of chardonnay. Whew! We assured our new client that we could help and watched them, almost instantaneously, sink back into their chairs and breathe a huge sigh of relief.
Automation to the rescue!
On account of business growth, our client could no longer keep up with the communication demands at their wedding venue. Sending the right communication at the right time to the right couple was not feasible with their manual system. Add to that, collecting deposits at the appropriate time and continuing to provide an exemplary customer experience? It was all too much.
We Took Action!
We got to work documenting this venue’son-boarding process for new couples and we identified opportunities to enhance and streamline it. We also researched and identified technological solutions that would benefit their business operations.
Ultimately, we were able to set our client up with a process for online contracts and payment collection and a system for assigning tasks and sending out reminders to the happy couples. We created an automated solution to allow brides and grooms to book a tour of the facility online 24/7 and developed an automated follow-up campaign for post-tour feedback.