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6 min read
What HubSpot Smart Properties Can Do for Your Business
If you’ve ever stared at your CRM, head in hands and eyes glossed over after hours of manual data entry, and thought, “There has to be a better way …”
Sales & Marketing
3 min read
Creating Offers People Want: 5 Tips To Improve Your Sales
If selling your product or service feels harder than it should, there’s a good chance the problem lies in one place: your offer.
3 min read
3 Things To Consider if You Want To Automate Your Sales and Marketing Efforts in 2026
When you run a business, you wear a lot of hats. In addition to doing the work your business is known for, you also need to follow up with leads,...
5 min read
Why User-Generated Content Is the Boost Your Marketing Needs This Holiday Season
Feeling the holiday season pressure?
4 min read
Meet HubSpot Credits: New Name, Same Great Tool To Boost Your Business
What’s the deal with HubSpot Credits? (*cue Seinfeld*)
9 min read
Automating the Customer Journey: An Interview With Wild Fig’s Kari Switala
Building a successful customer journey is vital for forming and maintaining strong customer relationships and business growth. And automation can...
5 min read
Introducing Loop Marketing: HubSpot’s Solution for Growth in the AI Era
Marketing has entered a new age—one shaped by artificial intelligence, real-time personalization, and continuous connection.
8 min read
Why It’s Crucial To Humanize Your Brand in the Age of AI [+ 12 Ways To Do It]
With increased adoption of smart technology, AI, and automation, brands have the opportunity to accomplish more faster—potentially outperforming even...
5 min read
Leveraging Technology To Improve Sales: Our Favorite Tools
According to a 2024 survey of sales reps, respondents spent an average of 56% of their time on non-customer-facing tasks. The same study also found...
5 min read
8 Ways To Use Automation for Event Promotion and Follow-Up
Planning and promoting an event takes time and energy and involves a lot of moving parts—but automation can make the process smoother and more...
6 min read
7 Effective Ways To Re-Engage Past Customers and Prospects
Instead of always focusing on bringing new leads into your funnel, what if you could re-engage past customers and all those prospects who expressed...
6 min read
Anatomy of a Strong LinkedIn Profile: 5 Easy Tips for a Better LinkedIn Profile
Originally posted January 2023; Updated January 2025 Is your LinkedIn profile as effective as it could be? If your answer is no, or if you’re not...
7 min read
Sales Emails That Work...and Ones That REALLY Don't [With Real-Life Examples]
Looking to fill your sales funnel or work your way through an existing prospect list? Sales email campaigns to the rescue! But how do you write a...
5 min read
Behind the Scenes at Wild Fig, Part 2: Creating the Framework for a Successful Customer Journey
In our previous blog, I interviewed Kari Switala, our founder and chief creative officer, about Wild Fig’s sales process. Today, we'll continue our...