5 min read
8 Ways To Use Automation for Event Promotion and Follow-Up
Planning and promoting an event takes time and energy and involves a lot of moving parts—but automation can make the process smoother and more...
Sales & Marketing
6 min read
7 Effective Ways To Re-Engage Past Customers and Prospects
Instead of always focusing on bringing new leads into your funnel, what if you could re-engage past customers and all those prospects who expressed...
6 min read
Anatomy of a Strong LinkedIn Profile: 5 Easy Tips for a Better LinkedIn Profile
Originally posted January 2023; Updated January 2025 Is your LinkedIn profile as effective as it could be? If your answer is no, or if you’re not...
7 min read
Sales Emails That Work...and Ones That REALLY Don't [With Real-Life Examples]
Looking to fill your sales funnel or work your way through an existing prospect list? Sales email campaigns to the rescue! But how do you write a...
5 min read
Behind the Scenes at Wild Fig, Part 2: Creating the Framework for a Successful Customer Journey
In our previous blog, I interviewed Kari Switala, our founder and chief creative officer, about Wild Fig’s sales process. Today, we'll continue our...
4 min read
Behind the Scenes at Wild Fig, Part I: The Importance of Having a Well-Defined Sales Process
A company’s sales process is at the front end of any business and, depending on the quality of that process, can spell the difference between success...
3 min read
Using Content To Establish Brand Awareness and Grow Your Business
In my interactions with current clients, I often field the question, “I’ve been posting regularly on social media. Why aren’t people reaching out to...
4 min read
Our Best Tips for Creating a StoryBrand BrandScript That Reflects Your Business
Are you new to the StoryBrand framework? If so, the concept of a BrandScript can be a challenging one. But we’re here to help with our best tips for...
4 min read
The Marketing 80/20 Rule: Why Your Content Should Be More Than a Sales Pitch
While the goal of marketing is to bring in customers and increase sales, that doesn’t mean you should be constantly shoving a sales pitch down your...
4 min read
The Psychology of Conversion: 5 Strategies To Close Your Next Deal
Originally posted in August 2018; Updated June 2024 As humans, we all have innate psychological tendencies that affect our perspectives and choices....
7 min read
Build a Better Website: 6 UX Design Principles To Inform Your Website Design
Building a new website for your business? Or thinking about redesigning your current site? While you’re choosing which theme, colors, photos, and...
2 min read
15 Tips for Creating a Powerful Email Subject Line
Originally published June 2017; Updated May 2024. Did you know that, every day throughout the world, over 306 billion emails are sent and received??...
6 min read
7 Outside-The-Box Email Marketing Ideas To Get Your Prospects' Attention
Originally posted in February 2020; Updated March 2024 Raise your hand if you need help getting your prospects’ attention. 🙋♀️
4 min read
How To Use StoryBrand To Convert More Prospects From Your Landing Page
Whether you’re a B2B or B2C company, everything you do revolves around one primary objective: to make a sale. Yes, a website is a critical part of...
4 min read
Marketing Trends for 2024: 5 Trends To Add to Your Marketing Strategy This Year
The old adage “the only constant is change” proves true in most aspects of life…including marketing your business!