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The Figgy Blog

Our blog has useful marketing tips, ideas and advice to super charge your business and watch it grow.

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Sales & Marketing

The IncrediBulb Campaign [A Multimedia Marketing Success Story]

What does your average lead generation campaign look like? Are you ready to go above and beyond the...

Top LinkedIn Key Metrics To Track for Better Business Networking

Part 7 of our Key Metrics Series

LinkedIn is different from most other social media platforms in...

How To Hire the Right Digital Marketing Agency for Your Business

Hiring a digital marketing agency can be one of the best ways to get your message out there and be...

Is Your Email Marketing Effective? Track These Key Metrics To Find Out

Part 3 of our Key Metrics Series

Email marketing, when done well, can be one of the most effective...

Want a Website That Gets Results? Track These Key SEO Metrics

Part 2 of our Key Metrics Series

Search Engine Optimization, or SEO, is a huge part of a successful...

Why Are Buyer Personas Important? This Vital Tool Can Revolutionize Your Marketing

Originally published in February 2018; Updated January 2022.

There’s nothing new about the idea...

6 strategies to Stand Out From the Competition and Get Your Prospects’ Attention

Standing out in a sea of competitors is tough enough in a normal year. When you add in a pandemic...

Make Your Finance Company Stand Out

By Educating Your Clients and Prospects

Do you struggle to make your finance company stand out from...

Strategies to Help Renewable Energy Companies Shorten a Long Sales Cycle

The goal of the sales cycle is to move a contact from prospect to client as quickly and efficiently...

6 Outside-The-Box Email Ideas to Get Your Prospect's Attention

You want to make a good impression and motivate action with every email you send to your...