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THE FIGGY BLOG

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Sales & Marketing

illustration of a woman building a website using UX design principles

7 min read

Build a Better Website: 6 UX Design Principles To Inform Your Website Design

Building a new website for your business? Or thinking about redesigning your current site? While you’re choosing which theme, colors, photos, and...

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2 min read

15 Tips for Creating a Powerful email Subject Line

Originally published June 2017; Updated May 2024. Did you know that, every day throughout the world, over 306 billion emails are sent and received??...

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6 min read

7 Outside-The-Box Email Marketing Ideas To Get Your Prospects' Attention

Originally posted in February 2020; Updated March 2024 Raise your hand if you need help getting your prospects’ attention. 🙋‍♀️

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Convert More Prospects From Your Landing Page

4 min read

How To Use StoryBrand To Convert More Prospects From Your Landing Page

Whether you’re a B2B or B2C company, everything you do revolves around one primary objective: to make a sale. Yes, a website is a critical part of...

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4 min read

Marketing Trends for 2024: 5 Trends To Add to Your Marketing Strategy This Year

The old adage “the only constant is change” proves true in most aspects of life…including marketing your business!

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Differentiate your manufacturing company

5 min read

Differentiating Your Manufacturing Company in a Competitive Markeplace

In the increasingly competitive world of manufacturing, it can be difficult to know how to make your company stand out from the crowd. Even if you...

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better LinkedIn profile

6 min read

Make Your LinkedIn Profile Stand Out: 5 Easy Tips for a Better LinkedIn Profile

Originally posted Jan 2023; Updated August 2023 Is your LinkedIn profile as effective as it could be? If your answer is no, or if you’re not sure,...

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5 min read

How To Create a One-Liner Using the StoryBrand Framework (and How To Use It)

Ever tripped over your tongue when trying to explain what you do at a networking event or cocktail party?

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Filling Your Sales Funnel

4 min read

How To Fill Your Sales Funnel: 5 Ways To Bring in More Leads

Originally posted May 2018; Updated May 2023 Keep the leads coming and your business growing! Over the years, the humble funnel has had many uses....

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6 min read

How Much is Too Much When Communicating With Prospects Online? [+ Templates]

When deciding how much to communicate with your prospects online, it’s easy to feel like you’re either communicating too much, or too little. Like...

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4 min read

You’ve Got a Lead, Now What? [9 Tips For Nurturing Leads To Conversion]

Imagine you’re playing basketball. You’ve spent a good portion of the game strategizing how to get the ball in your hands, working with your team to...

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8 min read

What Are Brand Archetypes, and How Can They Bring Your Brand to Life?

The way a customer views your brand holds a lot of power. When they see you as someone who can help them live a better life and become a better...

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4 min read

Using StoryBrand To Create Copy Your Prospects Can Easily Understand

Why do customers walk away without buying?

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6 min read

How To Design a Great Call To Action (CTA)

Even if you have no idea what a call to action is, chances are good that you’ve seen hundreds, maybe even thousands of them! Every time you see a...

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2023 Marketing Trends

6 min read

10 Marketing Trends You’ll See in 2023

In this rapidly changing world, will you be able to pivot your strategy to swoop up new opportunities?

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