7 min read
5 Reasons Why Online Reviews Are Essential in 2026 (Maybe More Than Ever)
Originally published September 2020; Updated Sept 2026
Lead Generation
5 min read
Lead Magnets: How and When To Use Gated Content To Attract Prospects
Unpopular opinion: not all content should be free.
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7 min read
10 Key Takeaways From the 2025 HubSpot Inbound Conference
Last month, Kevin (my husband and Wild Fig’s Chief Propeller Head) and I attended the HubSpot Inbound conference in San Francisco…and came home with...
6 min read
7 Effective Ways To Re-Engage Past Customers and Prospects
Instead of always focusing on bringing new leads into your funnel, what if you could re-engage past customers and all those prospects who expressed...
3 min read
The Power of LinkedIn Lead Generation Campaigns: A Case Study
Looking for more B2B leads?
7 min read
What Are Lead Magnets and How Can I Use Them To Grow My Business? [+12 Types To Try!]
Lead magnets are crucial to any lead generation campaign. But what are lead magnets exactly, and how can they help you bring in more prospects and...
6 min read
How Often Should I Send Emails to My List?…And Other Common Email Marketing Questions!
I recently sat down with Kari, our founder and Chief Creative Officer, to discuss email marketing. Many of our clients have questions about its...
5 min read
Why Should I Blog? 5 Key Ways Blogging Benefits Your Business
Why should I blog? If you've been asking this question, you've come to the right place! Yes, blogging does benefit your business — really, it does!...
4 min read
The Psychology of Conversion: 5 Strategies To Close Your Next Deal
Originally posted in August 2018; Updated June 2024 As humans, we all have innate psychological tendencies that affect our perspectives and choices....
2 min read
15 Tips for Creating a Powerful Email Subject Line
Originally published June 2017; Updated May 2024. Did you know that, every day throughout the world, over 306 billion emails are sent and received??...
6 min read
7 Outside-The-Box Email Marketing Ideas To Get Your Prospects' Attention
Originally posted in February 2020; Updated March 2024 Raise your hand if you need help getting your prospects’ attention. 🙋♀️
8 min read
Client FAQs: What Your Marketing Team Wants You to Know!
Lots of people see marketing as a switch that you can flip “on” and suddenly have a line of new customers out the door. But the truth is, digital...
5 min read
Paid Google Ads: Are They Worth It?
Google Ads are among the most popular paid search advertising solutions on the most widely used search engine in the world. But are they the best...
4 min read
How To Fill Your Sales Funnel: 5 Ways To Bring in More Leads
Originally posted May 2018; Updated May 2023 Keep the leads coming and your business growing! Over the years, the humble funnel has had many uses....
7 min read
13 Social Media Marketing Benefits for Your Small Business
Are you taking advantage of everything social media has to offer your small business?