4 min read
Dynamic Marketing Retainers for Small Health Clinics and Hospitals: A Case Study
At Wild Fig, we love celebrating the successes of our clients. Whether it’s a big win or a small one, we can’t help but do a little dance 💃when our...
4 min read
The Psychology of Conversion: 5 Strategies To Close Your Next Deal
Originally posted in August 2018; Updated June 2024 As humans, we all have innate psychological tendencies that affect our perspectives and choices....
3 min read
Doing Better Business With Fractional CMO: A Case Study
A fractional CMO is a professional marketing contractor who’s responsible for all your marketing. Even at a higher hourly rate, you only hire an fCMO...
3 min read
Client Success Story: An Interview With Scott Schultz of ResComPros
At Wild Fig Marketing, we love working with each of our clients to reach their audience and grow their business. And we love getting to share their...
6 min read
7 Outside-The-Box Email Marketing Ideas To Get Your Prospects' Attention
Originally posted in February 2020; Updated March 2024 Raise your hand if you need help getting your prospects’ attention. 🙋♀️
7 min read
Celebrating 14 Years of WFM: 14 Lessons I’ve Learned in Business
I’m excited to share that Wild Fig Marketing is celebrating 14 years in business today! 🎉
4 min read
How To Use StoryBrand To Convert More Prospects From Your Landing Page
Whether you’re a B2B or B2C company, everything you do revolves around one primary objective: to make a sale. Yes, a website is a critical part of...
4 min read
5 Benefits of Hiring a Fractional CMO for Your Business
Do you have a small-to-medium-sized business or startup, with no marketing lead on staff? Are you in the midst of a business transition? Or maybe...
4 min read
Marketing Trends for 2024: 5 Trends To Add to Your Marketing Strategy This Year
The old adage “the only constant is change” proves true in most aspects of life…including marketing your business!
5 min read
Intro To Fractional CMO: The Marketing Solution You’ve Been Waiting For
Ever wished you had a team of marketing experts in your back pocket? For business owners without their own marketing department, the idea of having a...
3 min read
Every Good Story Has a Villain: Using a Philosophical Problem To Sell Your Brand
Originally posted Oct 2017; Updated Oct 2023 When you think of the components of a great story, what elements come to mind?
9 min read
Successful Social Media Marketing: Why You Need a Unique Strategy for Each Platform
According to Pew Research, 72% of all Americans use some type of social media. And the typical social media user isn’t just hanging out on Facebook:...
6 min read
How To Build a Homepage That Works With StoryBrand [Client Examples]
Imagine you’re selling an incredible product, but your brick-and-mortar storefront is crumbling to the ground. Do you think a passerby would trust...
5 min read
Differentiating Your Manufacturing Company in a Competitive Markeplace
In the increasingly competitive world of manufacturing, it can be difficult to know how to make your company stand out from the crowd. Even if you...
5 min read
Paid Google Ads: Are They Worth It?
Google Ads are among the most popular paid search advertising solutions on the most widely used search engine in the world. But are they the best...