5 min read
Keeping Your Message Simple [and How StoryBrand Helps You Do That]
According to StoryBrand author Donald Miller, “If you confuse, you lose.” In other words, keeping your message simple is crucial if you want to grow...
Content Marketing
5 min read
ChatGPT vs Jamie Beebe: How AI Output Compares to the Work of a Content Writer
The use of Artificial Intelligence (AI) tools for writing has exploded in recent years (as of this writing, there are 646 AI writing assistants...
6 min read
4 Business Blogging Basics for Beginners
If you’re overwhelmed at the thought of starting a blog for your small business, you’ve come to the right place. We’ll discuss many of the benefits...
6 min read
Anatomy of a Strong LinkedIn Profile: 5 Easy Tips for a Better LinkedIn Profile
Originally posted January 2023; Updated January 2025 Is your LinkedIn profile as effective as it could be? If your answer is no, or if you’re not...
4 min read
SEO Basics: How Important Are Backlinks and Internal Links?
Part 2 of a 3-part series on SEO basics Have you ever read a piece of content that made a bunch of claims, but had no links to sources to back those...
3 min read
Using Content To Establish Brand Awareness and Grow Your Business
In my interactions with current clients, I often field the question, “I’ve been posting regularly on social media. Why aren’t people reaching out to...
4 min read
Our Best Tips for Creating a StoryBrand BrandScript That Reflects Your Business
Are you new to the StoryBrand framework? If so, the concept of a BrandScript can be a challenging one. But we’re here to help with our best tips for...
4 min read
The Marketing 80/20 Rule: Why Your Content Should Be More Than a Sales Pitch
While the goal of marketing is to bring in customers and increase sales, that doesn’t mean you should be constantly shoving a sales pitch down your...
5 min read
Why Should I Blog? 5 Key Ways Blogging Benefits Your Business
Why should I blog? If you've been asking this question, you've come to the right place! Yes, blogging does benefit your business — really, it does!...
4 min read
8 Funny Social Media Video Ideas for Your Business
Want to lighten up your social media marketing game? Try making funny videos with your team!
8 min read
How To Build a Content Creation Framework (and Why You Need One)
Creating content for your blog, website, lead magnets, and so on takes a lot of time and effort. If you don’t plan ahead and keep it all organized,...
4 min read
How To Use StoryBrand To Convert More Prospects From Your Landing Page
Whether you’re a B2B or B2C company, everything you do revolves around one primary objective: to make a sale. Yes, a website is a critical part of...
6 min read
10 Ways To Generate Creative Blog Ideas for Your Business [+ a Bonus Tip!]
Blogging benefits your business in so many ways. But if you want your audience to stay engaged, you need to keep coming up with creative blog ideas.
3 min read
Every Good Story Has a Villain: Using a Philosophical Problem To Sell Your Brand
Originally posted Oct 2017; Updated Oct 2023 When you think of the components of a great story, what elements come to mind?
6 min read
How To Write Newsletters That Actually Get Read
We’re of the opinion that every business should have some kind of newsletter — and most businesses do! But how many of those newsletters are actually...