4 min read
The 5 Best Blog Types for Boosting Your Website Traffic
Having a blog on your business’ website can help you build brand awareness, connect with customers, boost your search rankings, and bring in more...
Content Marketing
4 min read
The Role of AI in Email Marketing: A Smart Marketer’s Guide
In today’s fast-paced digital landscape, artificial intelligence (AI) has become an indispensable tool for marketers aiming to enhance their email...
4 min read
6 Reasons You Need To Use Video on Your Website
Your website is your company’s digital storefront. It shows visitors who you are, what you do/sell, and who’s on your team, and it offers an...
5 min read
Keeping Your Message Simple [and How StoryBrand Helps You Do That]
According to StoryBrand author Donald Miller, “If you confuse, you lose.” In other words, keeping your message simple is crucial if you want to grow...
5 min read
ChatGPT vs Jamie Beebe: How AI Output Compares to the Work of a Content Writer
The use of Artificial Intelligence (AI) tools for writing has exploded in recent years (as of this writing, there are 646 AI writing assistants...
6 min read
4 Business Blogging Basics for Beginners
If you’re overwhelmed at the thought of starting a blog for your small business, you’ve come to the right place. We’ll discuss many of the benefits...
6 min read
Anatomy of a Strong LinkedIn Profile: 5 Easy Tips for a Better LinkedIn Profile
Originally posted January 2023; Updated January 2025 Is your LinkedIn profile as effective as it could be? If your answer is no, or if you’re not...
4 min read
SEO Basics: How Important Are Backlinks and Internal Links?
Part 2 of a 3-part series on SEO basics Have you ever read a piece of content that made a bunch of claims, but had no links to sources to back those...
3 min read
Using Content To Establish Brand Awareness and Grow Your Business
In my interactions with current clients, I often field the question, “I’ve been posting regularly on social media. Why aren’t people reaching out to...
4 min read
Our Best Tips for Creating a StoryBrand BrandScript That Reflects Your Business
Are you new to the StoryBrand framework? If so, the concept of a BrandScript can be a challenging one. But we’re here to help with our best tips for...
4 min read
The Marketing 80/20 Rule: Why Your Content Should Be More Than a Sales Pitch
While the goal of marketing is to bring in customers and increase sales, that doesn’t mean you should be constantly shoving a sales pitch down your...
5 min read
Why Should I Blog? 5 Key Ways Blogging Benefits Your Business
Why should I blog? If you've been asking this question, you've come to the right place! Yes, blogging does benefit your business — really, it does!...
4 min read
8 Funny Social Media Video Ideas for Your Business
Want to lighten up your social media marketing game? Try making funny videos with your team!
8 min read
How To Build a Content Creation Framework (and Why You Need One)
Creating content for your blog, website, lead magnets, and so on takes a lot of time and effort. If you don’t plan ahead and keep it all organized,...
4 min read
How To Use StoryBrand To Convert More Prospects From Your Landing Page
Whether you’re a B2B or B2C company, everything you do revolves around one primary objective: to make a sale. Yes, a website is a critical part of...