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THE FIGGY BLOG

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Content Marketing

funny social media video ideas

4 min read

8 Funny Social Media Video Ideas for Your Business

Want to lighten up your social media marketing game? Try making funny videos with your team!

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building a content creation framework

8 min read

How To Build a Content Creation Framework (and Why You Need One)

Creating content for your blog, website, lead magnets, and so on takes a lot of time and effort. If you don’t plan ahead and keep it all organized,...

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Convert More Prospects From Your Landing Page

4 min read

How To Use StoryBrand To Convert More Prospects From Your Landing Page

Whether you’re a B2B or B2C company, everything you do revolves around one primary objective: to make a sale. Yes, a website is a critical part of...

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6 min read

10 Ways To Generate Creative Blog Ideas for Your Business [+ a Bonus Tip!]

Blogging benefits your business in so many ways. But if you want your audience to stay engaged, you need to keep coming up with creative blog ideas.

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3 min read

Every Good Story Has a Villain: Using a Philosophical Problem To Sell Your Brand

Originally posted Oct 2017; Updated Oct 2023 When you think of the components of a great story, what elements come to mind?

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6 min read

How To Write Newsletters That Actually Get Read

We’re of the opinion that every business should have some kind of newsletter — and most businesses do! But how many of those newsletters are actually...

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5 min read

Why Do I Need SEO? 5 Ways SEO Boosts Your Digital Marketing Strategy

Search Engine Optimization (SEO) is a crucial part of your digital marketing strategy.

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7 min read

Business Storytelling for Your Website: How To Write an Effective About Us Page

Raise your hand if you thought your website’s About Us page wasn’t an important part of your content strategy. 🙋‍♀️

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Reuse Old Content

6 min read

Can You Reuse Old Content? Intro to Historical Optimization and Repurposing Blog Content

Content marketing is one of the most effective ways to promote products and services. But for many business owners, the stress of having to create...

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better LinkedIn profile

6 min read

Make Your LinkedIn Profile Stand Out: 5 Easy Tips for a Better LinkedIn Profile

Originally posted Jan 2023; Updated August 2023 Is your LinkedIn profile as effective as it could be? If your answer is no, or if you’re not sure,...

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blogging

5 min read

5 Key Ways Blogging Benefits Your Business

We know you’ve heard it before. And yes, blogging does benefit your business — really, it does! But let’s talk about the actual results you can...

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7 min read

How Often Should I Refresh the Content on My Website? [And Why Is It Important?]

If it's been a while since you made updates to your website...it might be time.

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FAQ

8 min read

Client FAQs: What Your Marketing Team Wants You to Know!

Lots of people see marketing as a switch that you can flip “on” and suddenly have a line of new customers out the door. But the truth is, digital...

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5 min read

How To Create a One-Liner Using the StoryBrand Framework (and How To Use It)

Ever tripped over your tongue when trying to explain what you do at a networking event or cocktail party?

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social media marketing benefits for your small business

7 min read

13 Social Media Marketing Benefits for Your Small Business

Are you taking advantage of everything social media has to offer your small business?

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