The Figgy Blog | Kari Switala

5 min read

Introducing Loop Marketing: HubSpot’s Solution for Growth in the AI Era

Marketing has entered a new age—one shaped by artificial intelligence, real-time personalization, and continuous connection.

7 min read

10 Key Takeaways From the 2025 HubSpot Inbound Conference

Last month, Kevin (my husband and Wild Fig’s Chief Propeller Head) and I attended the HubSpot Inbound conference in San Francisco…and came home with...

Lead Generation SEO Marketing Strategy Inbound Marketing

$choosing the right fractional marketing partner$

5 min read

Choosing the Right Fractional Marketing Partner for Your Business

“Fractional marketing,” “fractional CMO,” “fractional marketing team”... if you’ve been paying attention to the marketing world even a little bit...

Fractional CMO

$fractional marketing client$

3 min read

What We’ve Been Working On for Our Clients: Gemstar® Manufacturing

Welcome to a new series where we’ll share some of the work we’ve been doing for our clients recently. If you’ve ever wondered what on earth we do all...

Marketing Strategy Client Spotlight Fractional CMO

8 min read

Why It’s Crucial To Humanize Your Brand in the Age of AI [+ 12 Ways To Do It]

With increased adoption of smart technology, AI, and automation, brands have the opportunity to accomplish more faster—potentially outperforming even...

Sales & Marketing Content Marketing Marketing Strategy Stand Out From the Competition

5 min read

Leveraging Technology To Improve Sales: Our Favorite Tools

According to a 2024 survey of sales reps, respondents spent an average of 56% of their time on non-customer-facing tasks. The same study also found...

Sales & Marketing Entrepreneurship Process Automation

5 min read

8 Ways To Use Automation for Event Promotion and Follow-Up

Planning and promoting an event takes time and energy and involves a lot of moving parts—but automation can make the process smoother and more...

Sales & Marketing Social Media Marketing Marketing Automation Email Marketing

6 min read

7 Effective Ways To Re-Engage Past Customers and Prospects

Instead of always focusing on bringing new leads into your funnel, what if you could re-engage past customers and all those prospects who expressed...

Sales & Marketing Sales Funnel Lead Generation

$getting the most out of your fractional marketing partnership$

4 min read

Getting the Most Out of Your Fractional Marketing Partnership

So you’re thinking about hiring a fractional marketing partner…great!

Marketing Strategy Fractional CMO

4 min read

Figgy Favorites: 15 Must-Read Business & Professional Development Books

Did you know that some of the most successful people in the world are avid readers? Bill Gates, for example, reads 50 books per year—compared to the...

Entrepreneurship Just for fun Roundup

1 min read

Figgy Favorites: 15 Must-Listen Podcasts We Can’t Stop Talking About

Around The Fig, we really enjoy a good podcast. That’s why we thought it was only fitting, as part of our 15th anniversary celebration, to compile a...

Just for fun Roundup