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A Huge Win for Learning Management Systems

Kari Switala : July 4, 2021

Case Study Success Story

A Huge Win for Learning Management Systems

Our Client

Our client is a leader in online learning management systems. Their materials facilitate employee education which, in turn, propels the success of entire organizations. Some of their high-profile clients include Subway, Five Guys Burgers and Fries, Chili’s, Kia and Stanley.

The Background

They were preparing for their second ever trade show – the ATD Conference in Washington D.C. Showcraft, one of our trusted partners in the trade show industry, referred our services to our client, hoping to provide their clients with an even better return on their trade show investment. They then contacted us to help them generate a buzz around their business with effective marketing prior to, during and after the trade show.

The Result

They had enough appointments booked five days prior to the show to pay for the cost of their booth.
They came away from the ATD conference with 500 new leads.
Following the trade show, their sales team was able to follow up with their tier 1 leads while we continued to nurture their tier 2 and tier 3 leads until they were ready to contact them.

"We pulled out all the stops for this show and so did the Wild Fig team. The pre and post-show communications helped drive awareness and interest in us and gave us that extra brainpower and support we needed around event marketing." – Laura, Sr. Director of Marketing

(During the show) “The booth is so crowded they can’t move…they have already had five appointments this morning…they are over the moon!” – Andy Alstad, Project Manager, Showcraft