6 min read
Using Key Metrics To Set [and Reach!] Your Email Marketing Goals
How do you know if your email marketing is working? (And what does “working” actually mean?) If you’ve been asking yourself these questions, you’ve...
4 min read
The Role of AI in Email Marketing: A Smart Marketer’s Guide
In today’s fast-paced digital landscape, artificial intelligence (AI) has become an indispensable tool for marketers aiming to enhance their email...
4 min read
6 Reasons You Need To Use Video on Your Website
Your website is your company’s digital storefront. It shows visitors who you are, what you do/sell, and who’s on your team, and it offers an...
3 min read
A Website Design Success Story: Van Dolder's Kitchen & Bath
When our client, Van Dolder's Kitchen and Bath, came to us, they didn't like the look, feel, and functionality of their existing WordPress website...
4 min read
Should You Send Emails to Unengaged Contacts? [Spoiler: No, and Here’s Why…]
You know the feeling: you’ve finally collected a decent number of email addresses for your list…but now they don’t seem to be engaging with your...
6 min read
How To Apply the Psychology of Color to Your Website Design
Did you know that as much as 90 percent of a person’s initial reaction to your brand could be based on the colors you use in your marketing...
7 min read
8 Best Practices for Facebook Business Posts
A Facebook business page can be a valuable business-growing tool. But like any tool, if you’re not sure how to use it correctly, it won’t be all that...
7 min read
Build a Better Website: 6 UX Design Principles To Inform Your Website Design
Building a new website for your business? Or thinking about redesigning your current site? While you’re choosing which theme, colors, photos, and...
2 min read
15 Tips for Creating a Powerful Email Subject Line
Originally published June 2017; Updated May 2024. Did you know that, every day throughout the world, over 306 billion emails are sent and received??...
5 min read
Why Build Your Website in HubSpot? 7 Benefits of Choosing HubSpot Over the Competition
Have you been thinking about building a website for your business?
4 min read
Fun Newsletter Ideas To Wish Your Prospects Happy Holidays
Many businesses use holiday newsletters as a chance to boost sales and announce last minute deals. Other companies opt to use their holiday...
7 min read
How Often Should I Refresh the Content on My Website? [And Why Is It Important?]
If it's been a while since you made updates to your website...it might be time.
6 min read
Social Media Platforms 101: Choosing the Right Ones for Your Business
So...how’s your social media marketing going?
6 min read
How To Design a Great Call To Action (CTA)
Even if you have no idea what a call to action is, chances are good that you’ve seen hundreds, maybe even thousands of them! Every time you see a...
7 min read
25 Easy Ways To Grow Your Email List
Is your email list looking a little sparse? If your list is beginning to look a lot like Charlie Brown’s Christmas tree, it’s time to put some effort...