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THE FIGGY BLOG

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Blogging

building a content creation framework

8 min read

How To Build a Content Creation Framework (and Why You Need One)

Creating content for your blog, website, lead magnets, and so on takes a lot of time and effort. If you don’t plan ahead and keep it all organized,...

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6 min read

10 Ways To Generate Creative Blog Ideas for Your Business [+ a Bonus Tip!]

Blogging benefits your business in so many ways. But if you want your audience to stay engaged, you need to keep coming up with creative blog ideas.

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Reuse Old Content

6 min read

Can You Reuse Old Content? Intro to Historical Optimization and Repurposing Blog Content

Content marketing is one of the most effective ways to promote products and services. But for many business owners, the stress of having to create...

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blogging

5 min read

5 Key Ways Blogging Benefits Your Business

We know you’ve heard it before. And yes, blogging does benefit your business — really, it does! But let’s talk about the actual results you can...

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FAQ

8 min read

Client FAQs: What Your Marketing Team Wants You to Know!

Lots of people see marketing as a switch that you can flip “on” and suddenly have a line of new customers out the door. But the truth is, digital...

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7 min read

Pros and Cons of Using AI To Write Content [+ 5 Ways To Use It Effectively]

Before you outsource all your content to ChatGPT, consider the pros and cons of using AI to generate digital content.

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6 min read

How To Optimize Your Content for SEO [the Answer May Not Be What You Think]

You have a great piece of content on your website, but it doesn’t seem to be getting much traffic. In fact, you’re pretty sure the only people who’ve...

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6 min read

How To Design a Great Call To Action (CTA)

Even if you have no idea what a call to action is, chances are good that you’ve seen hundreds, maybe even thousands of them! Every time you see a...

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6 min read

Best Storytelling Frameworks for More Engaging Brand Storytelling [Examples]

From the ancient oral histories of indigenous peoples, to the modern-day blockbuster films of Hollywood, humans have always been enraptured by the...

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5 min read

Wild Fig’s Top 10 Most Popular Blogs of 2022

Happy New Year, Figgy friends! With the start of a new year, we’d like to take a look back at the Wild Fig blogs that had the most views over the...

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types of blogs

6 min read

9 Types of Blogs and How To Use Them To Promote Your Business

When Bill Gates wrote the essay titled “Content Is King” in 1996, he couldn’t have known that it would turn out to be a slogan wielded by content...

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4 min read

Crafting Killer Content: 6 Types of Content for Better Engagement

When it comes to content marketing, the competition is as fierce as ever. With more than 4.5 million blog posts generated each day, creating standout...

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Help Customers Find You Online

4 min read

Strategies to Help Customers Find You Online

Did you know that 67% of a customer’s journey happens online? More and more, consumers are doing online research before making any kind of decision...

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Transform your blog into a traffic-generating machine

7 min read

Transform Your Blog Into a Traffic-Generating Machine

Apple chips, hummus, Ninja warrior, the naughty list…these are not topics you’d normally connect with a content marketing company. And yet, these are...

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