5 min read
Integrating Social Media and Email Marketing (Without Overcomplicating It)
Are your social media feed and email newsletters so disconnected that they could come from different companies? 😬
Marketing Strategy
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5 min read
What We've Been Working on for Our Clients: The Electrical Association
Hey there! 👋 Remember this series we started way back in September? The “What We’ve Been Working on for Our Clients” series, where we give you a...
6 min read
Spring Clean Your Website: 6 Tips for Attention-Grabbing Marketing
I think it's officially safe to embrace springtime this year! That means it’s time to get started on your spring cleaning … spring cleaning your...
3 min read
3 Things To Consider if You Want To Automate Your Sales and Marketing Efforts in 2026
When you run a business, you wear a lot of hats. In addition to doing the work your business is known for, you also need to follow up with leads,...
5 min read
Why User-Generated Content Is the Boost Your Marketing Needs This Holiday Season
Feeling the holiday season pressure?
4 min read
Meet HubSpot Credits: New Name, Same Great Tool To Boost Your Business
What’s the deal with HubSpot Credits? (*cue Seinfeld*)
5 min read
Introducing Loop Marketing: HubSpot’s Solution for Growth in the AI Era
Marketing has entered a new age—one shaped by artificial intelligence, real-time personalization, and continuous connection.
6 min read
Using Key Metrics To Set [and Reach!] Your Email Marketing Goals
How do you know if your email marketing is working? (And what does “working” actually mean?) If you’ve been asking yourself these questions, you’ve...
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7 min read
10 Key Takeaways From the 2025 HubSpot Inbound Conference
Last month, Kevin (my husband and Wild Fig’s Chief Propeller Head) and I attended the HubSpot Inbound conference in San Francisco…and came home with...
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7 min read
Do’s and Don’ts of Instagram Marketing for Your Business
Ready to make your business shine on Instagram? 🤩
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3 min read
What We’ve Been Working On for Our Clients: Gemstar® Manufacturing
Welcome to a new series where we’ll share some of the work we’ve been doing for our clients recently. If you’ve ever wondered what on earth we do all...
4 min read
How a Google Business Profile Boosts Your Local SEO
If you’re running a local business, you’ve probably asked yourself: How can I get more customers to find me online without spending a fortune on ads?...
8 min read
Why It’s Crucial To Humanize Your Brand in the Age of AI [+ 12 Ways To Do It]
With increased adoption of smart technology, AI, and automation, brands have the opportunity to accomplish more faster—potentially outperforming even...
4 min read
Getting the Most Out of Your Fractional Marketing Partnership
So you’re thinking about hiring a fractional marketing partner…great!
6 min read
Anatomy of a Strong LinkedIn Profile: 5 Easy Tips for a Better LinkedIn Profile
Originally posted January 2023; Updated January 2025 Is your LinkedIn profile as effective as it could be? If your answer is no, or if you’re not...