7 min read
How To Stand Out by Infusing Company Culture Into Your Marketing
Is your marketing bland?
Marketing Strategy (4)
6 min read
9 Types of Blogs and How To Use Them To Promote Your Business
When Bill Gates wrote the essay titled “Content Is King” in 1996, he couldn’t have known that it would turn out to be a slogan wielded by content...
4 min read
Crafting Killer Content: 6 Types of Content for Better Engagement
When it comes to content marketing, the competition is as fierce as ever. With more than 4.5 million blog posts generated each day, creating standout...
7 min read
2022 Email Marketing Trends That Will Truly Impact Your ROI
In 2019, more than 306 billion emails were sent and received every day. 😲 Yep, you read that right…EVERY DAY. And it’s expected that by 2025, that...
3 min read
Top LinkedIn Key Metrics To Track for Better Business Networking
Part 7 of our Key Metrics Series LinkedIn is different from most other social media platforms in that it is specifically focused on business...
6 min read
Measure Your Instagram Success With These 9 Instagram Key Metrics
Part 6 of our Key Metrics Series With its focus on visual content and younger target demographic, Instagram is Facebook’s hipper, more creative...
7 min read
How To Hire the Right Digital Marketing Agency for Your Business
Hiring a digital marketing agency can be one of the best ways to get your message out there and be seen online.
2 min read
Client Spotlight: Miller Wittman Retail Design Group
Merging their extensive backgrounds in marketing, design, and business strategy, owners Scott Miller and Paige Wittman established their company,...
4 min read
Improve Your Facebook Ads With These 9 Key Metrics
Part 5 of our Key Metrics Series Facebook Ads have the potential to be powerful lead generation opportunities. They can boost the reach of your...
3 min read
Is Your Email Marketing Effective? Track These Key Metrics To Find Out
Part 3 of our Key Metrics Series Email marketing, when done well, can be one of the most effective ways to engage your audience. However, it doesn’t...
5 min read
Want a Website That Gets Results? Track These Key SEO Metrics
Part 2 of our Key Metrics Series Search Engine Optimization, or SEO, is a huge part of a successful website…so much so, that it deserves its own...
4 min read
5 Strategies to Help Customers Find You Online
Did you know that 67% of a customer’s journey happens online? More and more, consumers are doing online research before making any kind of decision...
3 min read
Why Are Buyer Personas Important? This Vital Tool Can Revolutionize Your Marketing
Originally published in February 2018; Updated January 2022. There’s nothing new about the idea that we have to know our audience (our potential...
7 min read
10 Key Website Metrics To Track for a Successful Digital Marketing Strategy
Part 1 of our Key Metrics Series When you aren’t seeing results from your marketing, it can be easy to think you need to spend more money on your...
4 min read
6 Strategies To Stand Out from the Competition and Get Your Prospects’ Attention
Standing out in a sea of competitors is tough enough in a normal year. When you add in a pandemic and the fact that you can’t always see people face...