6 min read
7 Outside-The-Box Email Marketing Ideas To Get Your Prospects' Attention
Originally posted in February 2020; Updated March 2024 Raise your hand if you need help getting your prospects’ attention. 🙋♀️
Sales & Marketing (2)
4 min read
How To Use StoryBrand To Convert More Prospects From Your Landing Page
Whether you’re a B2B or B2C company, everything you do revolves around one primary objective: to make a sale. Yes, a website is a critical part of...
4 min read
Marketing Trends for 2024: 5 Trends To Add to Your Marketing Strategy This Year
The old adage “the only constant is change” proves true in most aspects of life…including marketing your business!
5 min read
Differentiating Your Manufacturing Company in a Competitive Markeplace
In the increasingly competitive world of manufacturing, it can be difficult to know how to make your company stand out from the crowd. Even if you...
5 min read
How To Create a One-Liner Using the StoryBrand Framework (and How To Use It)
Ever tripped over your tongue when trying to explain what you do at a networking event or cocktail party?
4 min read
How To Fill Your Sales Funnel: 5 Ways To Bring in More Leads
Originally posted May 2018; Updated May 2023 Keep the leads coming and your business growing! Over the years, the humble funnel has had many uses....
6 min read
How Much is Too Much When Communicating With Prospects Online? [+ Templates]
When deciding how much to communicate with your prospects online, it’s easy to feel like you’re either communicating too much, or too little. Like...
4 min read
You’ve Got a Lead, Now What? [9 Tips For Nurturing Leads To Conversion]
Imagine you’re playing basketball. You’ve spent a good portion of the game strategizing how to get the ball in your hands, working with your team to...
8 min read
What Are Brand Archetypes, and How Can They Bring Your Brand to Life?
The way a customer views your brand holds a lot of power. When they see you as someone who can help them live a better life and become a better...
4 min read
Using StoryBrand To Create Copy Your Prospects Can Easily Understand
Why do customers walk away without buying?
6 min read
How To Design a Great Call To Action (CTA)
Even if you have no idea what a call to action is, chances are good that you’ve seen hundreds, maybe even thousands of them! Every time you see a...
6 min read
10 Marketing Trends You’ll See in 2023
In this rapidly changing world, will you be able to pivot your strategy to swoop up new opportunities?
7 min read
25 Easy Ways To Grow Your Email List
Is your email list looking a little sparse? If your list is beginning to look a lot like Charlie Brown’s Christmas tree, it’s time to put some effort...
6 min read
9 Types of Blogs and How To Use Them To Promote Your Business
When Bill Gates wrote the essay titled “Content Is King” in 1996, he couldn’t have known that it would turn out to be a slogan wielded by content...
6 min read
The IncrediBulb Campaign [A Multimedia Marketing Success Story]
What does your average lead generation campaign look like? Are you ready to go above and beyond the norm? To think outside the box?