3 min read
Why Are Buyer Personas Important? This Vital Tool Can Revolutionize Your Marketing
Originally published in February 2018; Updated January 2022. There’s nothing new about the idea that we have to know our audience (our potential...
Sales & Marketing (3)
4 min read
6 strategies to Stand Out From the Competition and Get Your Prospects’ Attention
Standing out in a sea of competitors is tough enough in a normal year. When you add in a pandemic and the fact that you can’t always see people face...
6 min read
Make Your Finance Company Stand Out By Educating Your Clients and Prospects
Do you struggle to make your finance company stand out from the crowd? If so, you aren’t alone. No matter what part of the industry you’re in —...
5 min read
Strategies to Help Renewable Energy Companies Shorten a Long Sales Cycle
The goal of the sales cycle is to move a contact from prospect to client as quickly and efficiently as possible. But you don’t just want to close a...
2 min read
Helpful Tips and Insights From Women in the Financial Services Industry: Part 2
One of our favorite parts of what we do is learning about other industries from our clients, referral partners and trusted advisors. One industry...
4 min read
Helpful Tips and Insights From Women in the Financial Services Industry: Part 1
One of our favorite parts of what we do is learning about other industries from our clients, referral partners and trusted advisors. One industry...
2 min read
Creating a Powerful Subject Line
This post was originally published on June 21, 2017 and updated on October 5, 2020. I think we would all agree that it doesn’t matter how...
3 min read
Be Creative and Get Your Prospect's Attention
During this chaotic time, people are more stressed and distracted so you have to work harder to get your prospect’s attention. This means drawing...
5 min read
3 Effective LinkedIn Marketing Strategies For B2B Businesses
I just had the opportunity to go ice fishing for the first time up at Lake of the Woods in Baudette, MN. Which, if you’re wondering, is located near...
4 min read
6 Tips For Creating an Effective B2B Marketing Strategy
I’ve never met a business owner who didn’t want to grow their business. I have, however, met hundreds of B2B business owners on the verge of burnout...