Amy Judge

the role of AI in email marketing

4 min read

The Role of AI in Email Marketing: A Smart Marketer’s Guide

In today’s fast-paced digital landscape, artificial intelligence (AI) has become an indispensable tool for marketers aiming to enhance their email marketing strategies. In fact, 63% of marketers use...

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use video on your website

4 min read

6 Reasons You Need To Use Video on Your Website

Your website is your company’s digital storefront. It shows visitors who you are, what you do/sell, and who’s on your team, and it offers an...

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website design

3 min read

A Website Design Success Story: Van Dolder's Kitchen & Bath

When our client, Van Dolder's Kitchen and Bath, came to us, they didn't like the look, feel, and functionality of their existing WordPress website...

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person typing on a keyboard with email icons floating above their hands

4 min read

Should You Send Emails to Unengaged Contacts? [Spoiler: No, and Here’s Why…]

You know the feeling: you’ve finally collected a decent number of email addresses for your list…but now they don’t seem to be engaging with your...

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psychology of color for website design

6 min read

How To Apply the Psychology of Color to Your Website Design

Did you know that as much as 90 percent of a person’s initial reaction to your brand could be based on the colors you use in your marketing...

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someone logging into Facebook on their laptop

7 min read

8 Best Practices for Facebook Business Posts

A Facebook business page can be a valuable business-growing tool. But like any tool, if you’re not sure how to use it correctly, it won’t be all that...

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illustration of a woman building a website using UX design principles

7 min read

Build a Better Website: 6 UX Design Principles To Inform Your Website Design

Building a new website for your business? Or thinking about redesigning your current site? While you’re choosing which theme, colors, photos, and...

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2 min read

15 Tips for Creating a Powerful Email Subject Line

Originally published June 2017; Updated May 2024. Did you know that, every day throughout the world, over 306 billion emails are sent and received??...

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why build your website in hubspot

5 min read

Why Build Your Website in HubSpot? 7 Benefits of Choosing HubSpot Over the Competition

Have you been thinking about building a website for your business?

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Holiday Newsletter

4 min read

Fun Newsletter Ideas To Wish Your Prospects Happy Holidays

Many businesses use holiday newsletters as a chance to boost sales and announce last minute deals. Other companies opt to use their holiday...

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7 min read

How Often Should I Refresh the Content on My Website? [And Why Is It Important?]

If it's been a while since you made updates to your website...it might be time.

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6 min read

How To Design a Great Call To Action (CTA)

Even if you have no idea what a call to action is, chances are good that you’ve seen hundreds, maybe even thousands of them! Every time you see a...

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7 min read

25 Easy Ways To Grow Your Email List

Is your email list looking a little sparse? If your list is beginning to look a lot like Charlie Brown’s Christmas tree, it’s time to put some effort...

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4 min read

Crafting Killer Content: 6 Types of Content for Better Engagement

When it comes to content marketing, the competition is as fierce as ever. With more than 4.5 million blog posts generated each day, creating standout...

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