4 min read
Our Best Tips for Creating a StoryBrand BrandScript That Reflects Your Business
Are you new to the StoryBrand framework? If so, the concept of a BrandScript can be a challenging one. But we’re here to help with our best tips for...
6 min read
How Often Should I Send Emails to My List?…And Other Common Email Marketing Questions!
I recently sat down with Kari, our founder and Chief Creative Officer, to discuss email marketing. Many of our clients have questions about its...
4 min read
The Marketing 80/20 Rule: Why Your Content Should Be More Than a Sales Pitch
While the goal of marketing is to bring in customers and increase sales, that doesn’t mean you should be constantly shoving a sales pitch down your...
5 min read
Narrow Your Focus for a Better Digital Marketing Strategy
If you’ve spent some time around our blog, you know we’re big fans of Donald Miller’s StoryBrand framework. Time and time again, we’ve driven big...
4 min read
Dynamic Marketing Retainers for Small Health Clinics and Hospitals: A Case Study
At Wild Fig, we love celebrating the successes of our clients. Whether it’s a big win or a small one, we can’t help but do a little dance 💃when our...
5 min read
Why Should I Blog? 5 Key Ways Blogging Benefits Your Business
Why should I blog? If you've been asking this question, you've come to the right place! Yes, blogging does benefit your business — really, it does!...
4 min read
The Psychology of Conversion: 5 Strategies To Close Your Next Deal
Originally posted in August 2018; Updated June 2024 As humans, we all have innate psychological tendencies that affect our perspectives and choices....
7 min read
Build a Better Website: 6 UX Design Principles To Inform Your Website Design
Building a new website for your business? Or thinking about redesigning your current site? While you’re choosing which theme, colors, photos, and...
3 min read
Want To Know How You Rank on Google? Try These Helpful Tools!
Today’s search engine algorithms are complex and ever-changing. Add that to the fact that 7.5 million blog posts and 337,080 petabytes of data are...
4 min read
8 Funny Social Media Video Ideas for Your Business
Want to lighten up your social media marketing game? Try making funny videos with your team!
2 min read
15 Tips for Creating a Powerful Email Subject Line
Originally published June 2017; Updated May 2024. Did you know that, every day throughout the world, over 306 billion emails are sent and received??...
8 min read
How To Build a Content Creation Framework (and Why You Need One)
Creating content for your blog, website, lead magnets, and so on takes a lot of time and effort. If you don’t plan ahead and keep it all organized,...
3 min read
Doing Better Business With Fractional CMO: A Case Study
A fractional CMO is a professional marketing contractor who’s responsible for all your marketing. Even at a higher hourly rate, you only hire an fCMO...
3 min read
Client Success Story: An Interview With Scott Schultz of ResComPros
At Wild Fig Marketing, we love working with each of our clients to reach their audience and grow their business. And we love getting to share their...
6 min read
7 Outside-The-Box Email Marketing Ideas To Get Your Prospects' Attention
Originally posted in February 2020; Updated March 2024 Raise your hand if you need help getting your prospects’ attention. 🙋♀️