The Figgy Tips, Trends, Ideas Blog

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6 min read

How Much is Too Much When Communicating With Prospects Online? [+ Templates]

When deciding how much to communicate with your prospects online, it’s easy to feel like you’re either communicating too much, or too little. Like Goldilocks, you want to find the amount that’s just...

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4 min read

The Importance of A/B Split Testing [Plus 5 Quick Tips]

Thinking about making changes to your website, but not sure if the changes you’re considering are a good idea? Or maybe you’re not getting the...

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social media marketing benefits for your small business

7 min read

13 Social Media Marketing Benefits for Your Small Business

Are you taking advantage of everything social media has to offer your small business?

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7 min read

Pros and Cons of Using AI To Write Content [+ 5 Ways To Use It Effectively]

Before you outsource all your content to ChatGPT, consider the pros and cons of using AI to generate digital content.

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4 min read

How To Write Great Email Copy [10 Quick Tips]

Let's be honest – when it comes to email marketing, it's easy to feel like a tiny fish in a big, overcrowded pond.

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6 min read

How To Optimize Your Content for SEO [the Answer May Not Be What You Think]

You have a great piece of content on your website, but it doesn’t seem to be getting much traffic. In fact, you’re pretty sure the only people who’ve...

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4 min read

You’ve Got a Lead, Now What? [9 Tips For Nurturing Leads To Conversion]

Imagine you’re playing basketball. You’ve spent a good portion of the game strategizing how to get the ball in your hands, working with your team to...

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6 min read

5 Reasons Why Online Reviews Are an Essential Part of Business Growth

Originally published September 2020; Updated March 2023 When you research a product or service online, what do you look for? Price, specifications,...

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8 min read

What Are Brand Archetypes, and How Can They Bring Your Brand to Life?

The way a customer views your brand holds a lot of power. When they see you as someone who can help them live a better life and become a better...

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Funny out of office message ideas

5 min read

7 Funny OOO Message Ideas For Your Spring Break Vacation

Are you jet-setting out of town to soak up the sun? Let the people know!

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6 min read

7 Simple Ways To Grow Your Social Media Following Organically

Social media can be a fantastic way to connect with your audience, promote your brand, and drive new leads and sales to your business. After all,...

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