5 min read
5 Funny Out-of-Office Message Ideas for Your Fall Frolics
Ah, fall…crisp air, gorgeous leaves, apples, pumpkin spice lattes…it’s an ideal time of year to get outside and spend some time away from your desk!
5 min read
Behind the Scenes at Wild Fig, Part 2: Creating the Framework for a Successful Customer Journey
In our previous blog, I interviewed Kari Switala, our founder and chief creative officer, about Wild Fig’s sales process. Today, we'll continue our...
4 min read
Behind the Scenes at Wild Fig, Part I: The Importance of Having a Well-Defined Sales Process
A company’s sales process is at the front end of any business and, depending on the quality of that process, can spell the difference between success...
6 min read
How To Apply the Psychology of Color to Your Website Design
Did you know that as much as 90 percent of a person’s initial reaction to your brand could be based on the colors you use in your marketing...
7 min read
8 Best Practices for Facebook Business Posts
A Facebook business page can be a valuable business-growing tool. But like any tool, if you’re not sure how to use it correctly, it won’t be all that...
3 min read
Using Content To Establish Brand Awareness and Grow Your Business
In my interactions with current clients, I often field the question, “I’ve been posting regularly on social media. Why aren’t people reaching out to...
4 min read
Our Best Tips for Creating a StoryBrand BrandScript That Reflects Your Business
Are you new to the StoryBrand framework? If so, the concept of a BrandScript can be a challenging one. But we’re here to help with our best tips for...
6 min read
How Often Should I Send Emails to My List?…And Other Common Email Marketing Questions!
I recently sat down with Kari, our founder and Chief Creative Officer, to discuss email marketing. Many of our clients have questions about its...
4 min read
The Marketing 80/20 Rule: Why Your Content Should Be More Than a Sales Pitch
While the goal of marketing is to bring in customers and increase sales, that doesn’t mean you should be constantly shoving a sales pitch down your...
5 min read
Narrow Your Focus for a Better Digital Marketing Strategy
If you’ve spent some time around our blog, you know we’re big fans of Donald Miller’s StoryBrand framework. Time and time again, we’ve driven big...
4 min read
Fractional Marketing for Small Health Clinics and Hospitals: A Case Study
At Wild Fig, we love celebrating the successes of our clients. Whether it’s a big win or a small one, we can’t help but do a little dance 💃 when our...
5 min read
Why Should I Blog? 5 Key Ways Blogging Benefits Your Business
Why should I blog? If you've been asking this question, you've come to the right place! Yes, blogging does benefit your business — really, it does!...
4 min read
The Psychology of Conversion: 5 Strategies To Close Your Next Deal
Originally posted in August 2018; Updated June 2024 As humans, we all have innate psychological tendencies that affect our perspectives and choices....
7 min read
Build a Better Website: 6 UX Design Principles To Inform Your Website Design
Building a new website for your business? Or thinking about redesigning your current site? While you’re choosing which theme, colors, photos, and...
3 min read
Want To Know How You Rank on Google? Try These Helpful Tools!
Today’s search engine algorithms are complex and ever-changing. Add that to the fact that 7.5 million blog posts and 337,080 petabytes of data are...