The Figgy Tips, Trends, Ideas Blog

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9 min read

Successful Social Media Marketing: Why You Need a Unique Strategy for Each Platform

According to Pew Research, 72% of all Americans use some type of social media. And the typical social media user isn’t just hanging out on Facebook: They’re logging into an average of 7.2 different...

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6 min read

How To Build a Homepage That Works With StoryBrand [Client Examples]

Imagine you’re selling an incredible product, but your brick-and-mortar storefront is crumbling to the ground. Do you think a passerby would trust...

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Differentiate your manufacturing company

5 min read

Differentiating Your Manufacturing Company in a Competitive Markeplace

In the increasingly competitive world of manufacturing, it can be difficult to know how to make your company stand out from the crowd. Even if you...

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6 min read

How To Write Newsletters That Actually Get Read

We’re of the opinion that every business should have some kind of newsletter — and most businesses do! But how many of those newsletters are actually...

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5 min read

Why Do I Need SEO? 5 Ways SEO Boosts Your Digital Marketing Strategy

Search Engine Optimization (SEO) is a crucial part of your digital marketing strategy.

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7 min read

Business Storytelling for Your Website: How To Write an Effective About Us Page

Raise your hand if you thought your website’s About Us page wasn’t an important part of your content strategy. 🙋‍♀️

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Reuse Old Content

6 min read

Can You Reuse Old Content? Intro to Historical Optimization and Repurposing Blog Content

Content marketing is one of the most effective ways to promote products and services. But for many business owners, the stress of having to create...

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better LinkedIn profile

6 min read

Make Your LinkedIn Profile Stand Out: 5 Easy Tips for a Better LinkedIn Profile

Originally posted Jan 2023; Updated August 2023 Is your LinkedIn profile as effective as it could be? If your answer is no, or if you’re not sure,...

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7 min read

How Often Should I Refresh the Content on My Website? [And Why Is It Important?]

If it's been a while since you made updates to your website...it might be time.

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FAQ

8 min read

Client FAQs: What Your Marketing Team Wants You to Know!

Lots of people see marketing as a switch that you can flip “on” and suddenly have a line of new customers out the door. But the truth is, digital...

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5 min read

Paid Google Ads: Are They Worth It?

Google Ads are among the most popular paid search advertising solutions on the most widely used search engine in the world. But are they the best...

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4 min read

How To Make Online Scheduling Work For Your Business

Once upon a time, a rustic wedding venue was losing clients left and right — they just didn’t know it yet.

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6 min read

Funny Out-of-Office Emails for Every Kind of Summer Vacation

Heading out on a summer vacation? (Or two…or three?) While you’re gone, keep your contacts up to date on your travel plans with funny out-of-office...

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5 min read

How To Create a One-Liner Using the StoryBrand Framework (and How To Use It)

Ever tripped over your tongue when trying to explain what you do at a networking event or cocktail party?

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Filling Your Sales Funnel

4 min read

How To Fill Your Sales Funnel: 5 Ways To Bring in More Leads

Originally posted May 2018; Updated May 2023 Keep the leads coming and your business growing! Over the years, the humble funnel has had many uses....

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