5 min read
Integrating Social Media and Email Marketing (Without Overcomplicating It)
Are your social media feed and email newsletters so disconnected that they could come from different companies? 😬
Email Marketing
6 min read
Using Key Metrics To Set [and Reach!] Your Email Marketing Goals
How do you know if your email marketing is working? (And what does “working” actually mean?) If you’ve been asking yourself these questions, you’ve...
5 min read
8 Ways To Use Automation for Event Promotion and Follow-Up
Planning and promoting an event takes time and energy and involves a lot of moving parts—but automation can make the process smoother and more...
4 min read
The Role of AI in Email Marketing: A Smart Marketer’s Guide
In today’s fast-paced digital landscape, artificial intelligence (AI) has become an indispensable tool for marketers aiming to enhance their email...
3 min read
5 Very Merry Client Holiday Emails To Send This Year
This holiday season, show your clients you care…by making them laugh and sharing some holiday cheer!
7 min read
Sales Emails That Work...and Ones That REALLY Don't [With Real-Life Examples]
Looking to fill your sales funnel or work your way through an existing prospect list? Sales email campaigns to the rescue! But how do you write a...
4 min read
Should You Send Emails to Unengaged Contacts? [Spoiler: No, and Here’s Why…]
You know the feeling: you’ve finally collected a decent number of email addresses for your list…but now they don’t seem to be engaging with your...
5 min read
5 Funny Out-of-Office Message Ideas for Your Fall Frolics
Ah, fall…crisp air, gorgeous leaves, apples, pumpkin spice lattes…it’s an ideal time of year to get outside and spend some time away from your desk!
6 min read
How Often Should I Send Emails to My List?…And Other Common Email Marketing Questions!
I recently sat down with Kari, our founder and Chief Creative Officer, to discuss email marketing. Many of our clients have questions about its...
2 min read
15 Tips for Creating a Powerful Email Subject Line
Originally published June 2017; Updated May 2024. Did you know that, every day throughout the world, over 306 billion emails are sent and received??...
6 min read
7 Outside-The-Box Email Marketing Ideas To Get Your Prospects' Attention
Originally posted in February 2020; Updated March 2024 Raise your hand if you need help getting your prospects’ attention. 🙋♀️
4 min read
Fun Newsletter Ideas To Wish Your Prospects Happy Holidays
Many businesses use holiday newsletters as a chance to boost sales and announce last minute deals. Other companies opt to use their holiday...
6 min read
How To Write Newsletters That Actually Get Read
We’re of the opinion that every business should have some kind of newsletter — and most businesses do! But how many of those newsletters are actually...
8 min read
Client FAQs: What Your Marketing Team Wants You to Know!
Lots of people see marketing as a switch that you can flip “on” and suddenly have a line of new customers out the door. But the truth is, digital...