7 min read
5 Reasons Why Online Reviews Are Essential in 2026 (Maybe More Than Ever)
Originally published September 2020; Updated Sept 2026
SEO
6 min read
How AI Is Impacting Search, and How To Optimize Your Website for AEO and GEO
“SEO,” “AEO,” “GEO” … if you’ve been trying to market your business online lately, you’ve probably memorized more than your fair share of acronyms....
6 min read
Blogging in 2026: It’s Not Dead, but It Has Evolved
In 2026 — an age seemingly ruled by AI and fear of change — blogging remains as useful as ever. It’s not dead, but it has changed.
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7 min read
10 Key Takeaways From the 2025 HubSpot Inbound Conference
Last month, Kevin (my husband and Wild Fig’s Chief Propeller Head) and I attended the HubSpot Inbound conference in San Francisco…and came home with...
4 min read
How a Google Business Profile Boosts Your Local SEO
If you’re running a local business, you’ve probably asked yourself: How can I get more customers to find me online without spending a fortune on ads?...
4 min read
6 Reasons You Need To Use Video on Your Website
Your website is your company’s digital storefront. It shows visitors who you are, what you do/sell, and who’s on your team, and it offers an...
3 min read
SEO Basics: Optimizing Page Layout and Readability for Your Website
Part 3 of a 3-part series on SEO basics
4 min read
SEO Basics: How Important Are Backlinks and Internal Links?
Part 2 of a 3-part series on SEO basics Have you ever read a piece of content that made a bunch of claims, but had no links to sources to back those...
3 min read
SEO Basics: Getting Started With Keyword Research and Placement
Part 1 of a 3-part series on SEO basics. You don't have to rely on luck and cross your fingers hoping people discover your content. You can use an...
3 min read
Want To Know How You Rank on Google? Try These Helpful Tools!
Today’s search engine algorithms are complex and ever-changing. Add that to the fact that 7.5 million blog posts and 337,080 petabytes of data are...
5 min read
Why Do I Need SEO? 5 Ways SEO Boosts Your Digital Marketing Strategy
Search Engine Optimization (SEO) is a crucial part of your digital marketing strategy.
7 min read
How Often Should I Refresh the Content on My Website? [And Why Is It Important?]
If it's been a while since you made updates to your website...it might be time.
8 min read
Client FAQs: What Your Marketing Team Wants You to Know!
Lots of people see marketing as a switch that you can flip “on” and suddenly have a line of new customers out the door. But the truth is, digital...
7 min read
Pros and Cons of Using AI To Write Content [+ 5 Ways To Use It Effectively]
Before you outsource all your content to ChatGPT, consider the pros and cons of using AI to generate digital content.
6 min read
How To Optimize Your Content for SEO [the Answer May Not Be What You Think]
You have a great piece of content on your website, but it doesn’t seem to be getting much traffic. In fact, you’re pretty sure the only people who’ve...