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15 Employee Appreciation Ideas for the Holidays
In the words of Virgin Group founder, Richard Branson, “Train people well enough so they can leave. Treat them well enough so they don’t want to.”
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SEO Basics: How Important Are Backlinks and Internal Links?
Part 2 of a 3-part series on SEO basics Have you ever read a piece of content that made a bunch of claims, but had no links to sources to back those...
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Creating a Marketing Plan for 2025: Why It's Important and How To Do It
Originally posted in Nov 2023; Updated October 2024 It’s that time of year…and no, we’re not talking about putting up the inflatable reindeer. Now is...
7 min read
What Are Lead Magnets and How Can I Use Them To Grow My Business? [+12 Types To Try!]
Lead magnets are crucial to any lead generation campaign. But what are lead magnets exactly, and how can they help you bring in more prospects and...
4 min read
Should You Send Emails to Unengaged Contacts? [Spoiler: No, and Here’s Why…]
You know the feeling: you’ve finally collected a decent number of email addresses for your list…but now they don’t seem to be engaging with your...
3 min read
SEO Basics: Getting Started With Keyword Research and Placement
Part 1 of a 3-part series on SEO basics. You don't have to rely on luck and cross your fingers hoping people discover your content. You can use an...
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5 Funny Out-of-Office Message Ideas for Your Fall Frolics
Ah, fall…crisp air, gorgeous leaves, apples, pumpkin spice lattes…it’s an ideal time of year to get outside and spend some time away from your desk!
5 min read
Behind the Scenes at Wild Fig, Part 2: Creating the Framework for a Successful Customer Journey
In our previous blog, I interviewed Kari Switala, our founder and chief creative officer, about Wild Fig’s sales process. Today, we'll continue our...
4 min read
Behind the Scenes at Wild Fig, Part I: The Importance of Having a Well-Defined Sales Process
A company’s sales process is at the front end of any business and, depending on the quality of that process, can spell the difference between success...
6 min read
How To Apply the Psychology of Color to Your Website Design
Did you know that as much as 90 percent of a person’s initial reaction to your brand could be based on the colors you use in your marketing...
7 min read
8 Best Practices for Facebook Business Posts
A Facebook business page can be a valuable business-growing tool. But like any tool, if you’re not sure how to use it correctly, it won’t be all that...
3 min read
Using Content To Establish Brand Awareness and Grow Your Business
In my interactions with current clients, I often field the question, “I’ve been posting regularly on social media. Why aren’t people reaching out to...
4 min read
Our Best Tips for Creating a StoryBrand BrandScript That Reflects Your Business
Are you new to the StoryBrand framework? If so, the concept of a BrandScript can be a challenging one. But we’re here to help with our best tips for...
6 min read
How Often Should I Send Emails to My List?…And Other Common Email Marketing Questions!
I recently sat down with Kari, our founder and Chief Creative Officer, to discuss email marketing. Many of our clients have questions about its...
4 min read
The Marketing 80/20 Rule: Why Your Content Should Be More Than a Sales Pitch
While the goal of marketing is to bring in customers and increase sales, that doesn’t mean you should be constantly shoving a sales pitch down your...