The Figgy Tips, Trends, Ideas Blog

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hands tying a ribbon on a holiday gift next to a computer

4 min read

15 Employee Appreciation Ideas for the Holidays

In the words of Virgin Group founder, Richard Branson, “Train people well enough so they can leave. Treat them well enough so they don’t want to.”

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illustration showing people linking different web pages

4 min read

SEO Basics: How Important Are Backlinks and Internal Links?

Part 2 of a 3-part series on SEO basics Have you ever read a piece of content that made a bunch of claims, but had no links to sources to back those...

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illustration of people sitting around a desk planning their marketing strategy

6 min read

Creating a Marketing Plan for 2025: Why It's Important and How To Do It

Originally posted in Nov 2023; Updated October 2024 It’s that time of year…and no, we’re not talking about putting up the inflatable reindeer. Now is...

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hand holding a magnet coming out of a cell phone, attracting icons of people.

7 min read

What Are Lead Magnets and How Can I Use Them To Grow My Business? [+12 Types To Try!]

Lead magnets are crucial to any lead generation campaign. But what are lead magnets exactly, and how can they help you bring in more prospects and...

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person typing on a keyboard with email icons floating above their hands

4 min read

Should You Send Emails to Unengaged Contacts? [Spoiler: No, and Here’s Why…]

You know the feeling: you’ve finally collected a decent number of email addresses for your list…but now they don’t seem to be engaging with your...

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3 min read

SEO Basics: Getting Started With Keyword Research and Placement

Part 1 of a 3-part series on SEO basics. You don't have to rely on luck and cross your fingers hoping people discover your content. You can use an...

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funny out-of-office messages for your fall frolics

5 min read

5 Funny Out-of-Office Message Ideas for Your Fall Frolics

Ah, fall…crisp air, gorgeous leaves, apples, pumpkin spice lattes…it’s an ideal time of year to get outside and spend some time away from your desk!

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illlustration showing a successful customer journey

5 min read

Behind the Scenes at Wild Fig, Part 2: Creating the Framework for a Successful Customer Journey

In our previous blog, I interviewed Kari Switala, our founder and chief creative officer, about Wild Fig’s sales process. Today, we'll continue our...

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4 min read

Behind the Scenes at Wild Fig, Part I: The Importance of Having a Well-Defined Sales Process

A company’s sales process is at the front end of any business and, depending on the quality of that process, can spell the difference between success...

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psychology of color for website design

6 min read

How To Apply the Psychology of Color to Your Website Design

Did you know that as much as 90 percent of a person’s initial reaction to your brand could be based on the colors you use in your marketing...

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someone logging into Facebook on their laptop

7 min read

8 Best Practices for Facebook Business Posts

A Facebook business page can be a valuable business-growing tool. But like any tool, if you’re not sure how to use it correctly, it won’t be all that...

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brand awareness graphic

3 min read

Using Content To Establish Brand Awareness and Grow Your Business

In my interactions with current clients, I often field the question, “I’ve been posting regularly on social media. Why aren’t people reaching out to...

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curly haired woman of color smiling at her desk while working on her laptop

4 min read

Our Best Tips for Creating a StoryBrand BrandScript That Reflects Your Business

Are you new to the StoryBrand framework? If so, the concept of a BrandScript can be a challenging one. But we’re here to help with our best tips for...

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illustration of a computer with email symbols surrounding it, including a paper airplane flying away from it.

6 min read

How Often Should I Send Emails to My List?…And Other Common Email Marketing Questions!

I recently sat down with Kari, our founder and Chief Creative Officer, to discuss email marketing. Many of our clients have questions about its...

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woman sitting on the floor working on a laptop holding coffee

4 min read

The Marketing 80/20 Rule: Why Your Content Should Be More Than a Sales Pitch

While the goal of marketing is to bring in customers and increase sales, that doesn’t mean you should be constantly shoving a sales pitch down your...

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