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5 New Year’s Marketing Resolutions for Your Business
Whether you’re a B2B or B2C company, you want to lead the pack with quality products and services and top-notch customer service. But don’t stop there!
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SEO Basics: Optimizing Page Layout and Readability for Your Website
Part 3 of a 3-part series on SEO basics
6 min read
15 Compelling Content Ideas To Boost Your Business on LinkedIn
LinkedIn is the top professional networking site in the world, with 675 million monthly users worldwide. But with 30 million companies posting on the...
3 min read
5 Very Merry Client Holiday Emails To Send This Year
This holiday season, show your clients you care…by making them laugh and sharing some holiday cheer!
7 min read
Sales Emails That Work...and Ones That REALLY Don't [With Real-Life Examples]
Looking to fill your sales funnel or work your way through an existing prospect list? Sales email campaigns to the rescue! But how do you write a...
4 min read
15 Employee Appreciation Ideas for the Holidays
In the words of Virgin Group founder, Richard Branson, “Train people well enough so they can leave. Treat them well enough so they don’t want to.”
4 min read
SEO Basics: How Important Are Backlinks and Internal Links?
Part 2 of a 3-part series on SEO basics Have you ever read a piece of content that made a bunch of claims, but had no links to sources to back those...
6 min read
Creating a Marketing Plan for 2025: Why It's Important and How To Do It
Originally posted in Nov 2023; Updated October 2024 It’s that time of year…and no, we’re not talking about putting up the inflatable reindeer. Now is...
7 min read
What Are Lead Magnets and How Can I Use Them To Grow My Business? [+12 Types To Try!]
Lead magnets are crucial to any lead generation campaign. But what are lead magnets exactly, and how can they help you bring in more prospects and...
4 min read
Should You Send Emails to Unengaged Contacts? [Spoiler: No, and Here’s Why…]
You know the feeling: you’ve finally collected a decent number of email addresses for your list…but now they don’t seem to be engaging with your...
3 min read
SEO Basics: Getting Started With Keyword Research and Placement
Part 1 of a 3-part series on SEO basics. You don't have to rely on luck and cross your fingers hoping people discover your content. You can use an...
5 min read
5 Funny Out-of-Office Message Ideas for Your Fall Frolics
Ah, fall…crisp air, gorgeous leaves, apples, pumpkin spice lattes…it’s an ideal time of year to get outside and spend some time away from your desk!
5 min read
Behind the Scenes at Wild Fig, Part 2: Creating the Framework for a Successful Customer Journey
In our previous blog, I interviewed Kari Switala, our founder and chief creative officer, about Wild Fig’s sales process. Today, we'll continue our...
4 min read
Behind the Scenes at Wild Fig, Part I: The Importance of Having a Well-Defined Sales Process
A company’s sales process is at the front end of any business and, depending on the quality of that process, can spell the difference between success...
6 min read
How To Apply the Psychology of Color to Your Website Design
Did you know that as much as 90 percent of a person’s initial reaction to your brand could be based on the colors you use in your marketing...